This report includes detailed project plan

Group X Project Plan Date
1.0 Summary
This report includes detailed project plan for the launching of a new organic yoghurt
for ABC Limited. The project plan includes work breakdown structure, project scope,
schedule with Gantt chart, stakeholder identification, communication matrix and
others.

Group X Project Plan Date
1.1 Background
This particular project is being undertaken for launching a new organic yoghurt as a
part of the marketing strategy adopted by ABC Limited. There are already a large
number of yoghurts of different flavours available in the market and hence, launch of
such a common item will not successful unless suitable marketing campaigns are
conducted for raising awareness among customers regarding the benefits of the new
product. The target of the campaign is also to raise awareness regarding the benefits
of using organic food products are not only healthy but also environment friendly.

Group X Project Plan Date
2.0 Communication Strategy
Each stakeholder and project team member involved in the project should
communicate with each other throughout the course of the project. The preferred
communication medium is face to face communication as team meeting will be held
at the end of each week in the project. In case face to face communication is not
possible, it is recommended to conduct communication through telephone calls or
emails.
2.1 Tools & Techniques
For the project, standard project management tools and techniques will be used to
undertake the project. For scheduling and budget estimation of the project, work
breakdown structure and Gantt chart will be used. For the purpose of data storage and
management, cloud database will be utilised that will be connected to the central
server used by the organisation.
2.2 Reporting Required
Report Tile Due Date Recipients
Project Charter 1. Management Board
Project Plan Project Manager
Project Report Management Board
2.3 Roles & Responsibilities
The roles and responsibilities for the communication process are as follows.
Project Manager – Communication with all team members for duty allocation, change
management, guidance and others.
Finance Manager – Communication with project manager for budget allocation and
funding requirements.
Event Manager – Communication with project manager for event updates and event
team for event management requirements.
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Group X Project Plan Date
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