Lead and manage team effectiveness

This report discusses the concept of team effectiveness and provides a case study of Apparel Brands Pty Ltd. It outlines the marketing plan for launching an e-commerce business and covers topics such as target market, collecting necessary information, and steps to set up an e-commerce venture. It also includes tasks on preparing and planning team meetings, participating in team meetings, and consulting with the manager to discuss and implement corrective actions for team performance issues.

Lead and manage team effectiveness

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Marketing plan.............................................................................................................................3
TASK 2............................................................................................................................................5
1. Prepare and plan team meeting................................................................................................5
2. Participating in team meeting..................................................................................................7
TASK 3............................................................................................................................................8
Consult with the manager to discuss various types of issues and various types of corrective
actions..........................................................................................................................................8
Meeting with team members to resolve team performance issues and for implementing
necessary actions..........................................................................................................................9
Report to the manager for describing corrective actions that are taken to resolve issues...........9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
APPENDIX....................................................................................................................................13

INTRODUCTION
The term team effectiveness means the ability of team to achieve the goals or objectives
that are administered by an authorized person or the company. A group refers to the collection of
people who are interdependent in their working, shares responsibilities for the results and also
view themselves as a unit embedded in the organizational system Knapp, Breitenecker & Khan
(2015). The Report is based on case study of Apparel Brands Pty Ltd. It was founded in year
1901. The company is a distributor and manufacturer of clothing and footwear. The products are
offered to customers under the different brand names.
The Report will outline the marketing plan for Apparel Brand for launching e-commerce
business that offer the facility to customers to design their own T-shirts.
TASK 1
Marketing plan.
The term marketing plan refers to the document that outlines the marketing
and advertising efforts for the future. It also describes the technique that assist
business to decide how to utilize the resources in the best way to attain goals of the
organization.
Value proposition -
The firm will offer various types of clothing to the target segment of
customers. It will offer outdoor clothing for male and female. It will offer outdoor
clothing for almost very type of active use. This will help customers to design their
own T-shirts. The quality of the products that company will offer is of the best
quality that is developed from the best quality raw material. One of the advantage
is that the clothing items can be used in different seasons by the users.
It will provide an opportunity to people to design the clothing items
according to their need. It will use value pricing strategy for offering products to
target segment of customers.
Target market -

It is defined as the end customers to which firm wants to offer its products.
Target marketing includes dividing the whole market into different segments and
developing marketing strategies for each segment to increase the market share
Chaffey, Hemphill & Edmundson-Bird (2015).
Apparel Brands will target the customers on the basis of age, income and
lifestyle. Company will target customers belonging to the age group between 18-45
years of age. The target segment will offer various opportunities to the company
for growth and development.
The way for collecting necessary information -
There are different ways in which company can collect information for
starting the e-commerce business for offering products to target segment of buyers.
Firm will conduct market research to determine the needs of clients regarding
clothing items Cross, Belich & Rudelius (2015). Further, employee’s will conduct
survey for gathering information regarding the taste and preference of people.
Further, it will also collect information regarding the policies of competitors with
the help of internet.
Consulting to another person with benefit from other expertise -
Management of Apparel Brands will take the support of consultant who will
guide in setting up the venture. They will also help to reduce the cost of
establishing the venture. Consultant will give advice regarding ways to attract large
number of buyers because they are expert in their field.
Steps to set up e-commerce venture -
The company will have to take various steps for launching the new venture.
Firstly, it will have to create an attractive website that involves various aspects like
content production, webpage layout, graphic design etc Dogan, Yurtseven & Tatık
(2019).

It will have to decide the method for collecting payment from customers. Company
will provide the service to clients for making payment through credit card. To
create online presence company will market the products on social media platforms
like Facebook, Instagram etc.
Determining benefits to Apparel Brands -
The online business will provide various advantages to the company. It will
help to reduce fixed cost of the firm because online business helps to remove the
need of physical assets. Further, it will also help to increase the productivity of
work that will help to improve profitability and market share of the company.
Determining cost -
Expenses Amount ($)
Salary and Wages 5000
Raw material 10000
Social media marketing 7000
Equipments 8000
Total 30000
TASK 2
1. Prepare and plan team meeting.
a) There are various goals of the team. Such as reducing the cost, bringing an
improvement in productivity of work etc. The goal that has been achieved by the
members is that there is a reduction in cost of the company such as expenses
related with human resource etc. The goal of improving the productivity has not
been achieved because there is lack of availability of skilled employee’s in team.
b) The issue that is encountered in respect of performing the tasks is the issue of
lack of skill for taking decisions. This problem is affecting the performance in
team.

c) There are various possible ways to resolving issues related with team
performance. It includes ways such as focussing on the issue in depth, receiving
cooperation from others, understanding the issue, brainstorming session and
developing an issue matrix. Brainstorming session will be conducted by the team
members. The term brainstorming refers to the technique by which all the people
make efforts to determine the conclusion for resolving a specific problem by
developing a list of different types of ideas that are contributed by all the members
of the group Gruber-Muecke & Hofer (2015). To resolve the issue faced by team
member that is difficulty in taking decisions such as decision in respect of pricing
technique to be used for offering the product, difficulty in making proper
management of funds etc.
To resolve the issues, brainstorming session will be conducted under this
every team member will provide their ideas regarding pricing techniques, method
of managing funds etc. All the ideas of group members will be recorded without
criticism and after the end of brainstorming session, ideas of team members are
evaluated.
Moreover, issue matrix will be used to determine which issues are the most
important to work on resolving first. This matrix will help team members of
Apparel Brands to rank the issues that are generated through the process of
brainstorming that are important for starting new venture.
d) Meeting Agenda -
Introduction- The meeting will be conducted on 24th November to ensure all the
issues and problems that are related with performing the activities of the group.
This will help to keep team members on the track that will help to achieve team
goals such as improvement in productivity of employee’s etc.
Further, an opportunity will be provided to all the team members to
implement the procedure that will help to resolve group issues. Members will

provide their views regarding the ways that may help to improve group
performance.
e) The issues related with team performance is lack of skills and abilities in team
members due to which they are unable to take decisions effectively. To resolve this
issue training programmes will be conducted for group members that will help to
improve skills. The unresolved issues such as financial issue, technical issue etc.
2. Participating in team meeting.
a) The team has performed well to achieve the goal of the group. All the members
have supported each other whenever they are finding any difficulties in performing
the task. The issue encountered is that members have faced problem in proper
management of funds.
b) Providing feedback is the major responsibility of the team leader and manager.
According to various research the level of retention, morale and job satisfactory
etc. are directly related with the ability of leader to provide feedback to team
members Jiang & et.al, (2019). The things that goes well is that there is high level
of cooperation among group members. But, there is lack of proper communication.
c) During the meeting conducted to address the issues related with group
performance, questions are asked from all the team members such as -
 What should be done to address the issues ?
 Can we get your opinion ?
Further, the contribution of every team member will be acknowledged by the
leader to motivate them to perform better.
d) Leader of the group plays a major role in resolving team issues. To resolve the
issues related with group performance, every team member will play an important
leadership role. All the members will be motivated by leader to participate in the
process of resolving issues such as communication problem, financial issue etc.

Further, model will be used for effective team behaviour like The Katzenbach and
Smith model, The hackman model etc.
e) The problems that are identified is that team members are facing problem in
taking decisions effectively. The performance of group members is also influenced
by lack of adequate skills of members in taking decisions. To resolve the above
issues training and coaching will be provided that will help to improve the
performance of group. Training sessions will be conducted once in a week that will
help to improve capabilities and skills of participants to perform the tasks.
f) There are various issues that can be resolved effectively during the meeting such
as Leader will communicate with members to support them in taking decisions
effectively by solving different types of problems. Moreover, leader will use
accommodating style to provide right direction to the team Laitinen & Valo
(2018).
g) The issue of lack of proper skills is faced by team members and to resolve this
issue training has been provided to members. Unresolved issue related with
communication is proposed to solve in the future after consulting with the manager
of the company.
TASK 3
Consult with the manager to discuss various types of issues and various types of corrective
actions.
There are various issues that are common of every type of teams. It is very important to
identify the issues related with team performance because it influences the ability. Now, we have
to communicate with the manager of the company in respect of the performance of the team
members. Information will also be communicated regarding the issues and level of work
completed in doing the group task Payne, Frow & Eggert (2017).
One of the major issue faced by the group is technical issue and other is related with
financial problem. Further, there is lack of proper skills in team members that affects group
performance. We are unable to resolve the issue regarding the online website of the company.

Due to lack of required skills they are unable to perform their tasks and responsibilities in proper
manner. There are various corrective actions that can be taken to resolve these issues. One of the
measure that must be taken is that management should consult with the person who is expert in
designing website of the firm. Another corrective action is that, skilled employee’s should be
hired who are competent enough to perform different types of activities that will help to offer
products directly to the customers.
Meeting with team members to resolve team performance issues and for implementing necessary
actions.
To resolve the issues that are affecting team members, we will implement necessary
actions that will help to resolve these problems and also help to improve group performance.
Firstly, all the team members will have to make efforts for designing online website by keeping
in mind that in future there will be large number of people who will purchase products through
online website. Further, there should be backup for every type of the problem that may happen in
the future. Firm will recruit new employee’s according to their skills and abilities Qasim,
Mohammed & Liñán (2018). This will help to perform different activities in relation with
establishing a range of online clothing brands of the company.
Moreover, financial problem will be resolved by developing policies for financial
management. This will also help in optimum utilization of the funds. Further, company will also
raise fund from other sources such as banks and financial institutions, assistance from
government etc. This will help all the people working in the organization to start online business
on time. Moreover, to meet out the requirements of the funds employees are required to reduce
the cost of other activities.
Other than the above required actions, training sessions and programmes will also be
conducted to provide training and development opportunities to team members who are lacking
required skills. This will help to improve the skills of team members that will help to achieve the
aim and objectives of the company that is to establish a range of online clothing brands that helps
to secure better position in clothing industry.
Report to the manager for describing corrective actions that are taken to resolve issues.
Manager Sir, we are facing different issues related with group performance.
The type of issues include financial issue, technical issues and issue of non
availability of skilled group members. Therefore, the team members are going to

consult the person who is expert in web designing because the guidance of expert
will help to manufacture clothing items and sell them directly to the customers.
For overcoming financial issues, the team will just setting the server room
with limited resources like physical, material, human and financial resource. Third
problem faced by the group is that there is lack of skilled workers Saura, Palos-
Sanchez & Correia (2019). Due to this, whole process of offering the products to
ultimate buyers is slow down and it will become difficult to complete the tasks on
time.
Therefore, it has been decided that skilled and talented workers will be
recruited and selected so that team will get the speed in performing different types
of tasks. All the team members will perform their tasks in innovative way that
helps to manage funds as well as time Turban & et.al, (2015). Moreover, another
corrective action identified is that training programmes will be conducted for
unskilled employee’s. This will helps to improve the skill and ability of the
members that will help to improve performance of the group members.
CONCLUSION
The above Report has outlined that company has targeted the customers for
offering the products on the basis of demographic factors such as income, age etc
Yang, Hou (2017). Apparel Brands takes the support of consultant who support the
firm in setting up the venture of E-commerce business. Further, the Report has
explained that team of the firm has different goals like reducing the cost, bringing
an improvement in productivity of work etc. Moreover, the Report has described
that one of the major problem faced by the group is technical issue and other is
related with financial problem.

REFERENCES
Knapp, M.T., Breitenecker, R.J. & Khan, M.S., (2015). Achievement motivation diversity and
entrepreneurial team performance: The mediating role of cohesion. European Journal of
International Management. 9(5). pp.593-613.
Books and Journals -
Chaffey, D., Hemphill, T. & Edmundson-Bird, D., (2015). Digital business and e-commerce
management. Pearson UK.
Cross, J.C., Belich, T.J. & Rudelius, W., (2015). How marketing managers use market
segmentation: An exploratory study. In Proceedings of the 1990 Academy of Marketing
Science (AMS) Annual Conference (pp. 531-536). Springer, Cham.
Dogan, S., Yurtseven, N. & Tatık, R.Ş., (2019). Meeting agenda matters: promoting reflective
dialogue in teacher communities. Professional Development in Education. 45(2). pp.231-249.
Gruber-Muecke, T. & Hofer, K.M., (2015). Market orientation, entrepreneurial orientation and
performance in emerging markets. International Journal of Emerging Markets. 10(3). pp.560-
571.
Jiang, W., & et.al, (2019). Does leader turnover intention hinder team innovation performance?
The roles of leader self-sacrificial behavior and empathic concern. Journal of Business
Research. 104. pp.261-270.
Laitinen, K. & Valo, M., (2018). Meanings of communication technology in virtual team
meetings: Framing technology-related interaction. International Journal of Human-Computer
Studies. 111. pp.12-22.
Payne, A., Frow, P. & Eggert, A., (2017). The customer value proposition: evolution,
development, and application in marketing. Journal of the Academy of Marketing Science.
45(4). pp.467-489.
Qasim, D., Mohammed, A.B. & Liñán, F., (2018). The role of culture and gender in e-commerce
entrepreneurship: Three Jordanian Case studies. In Entrepreneurship Ecosystem in the Middle
East and North Africa (MENA) (pp. 419-432). Springer, Cham.
Saura, J.R., Palos-Sanchez, P.R. & Correia, M.B., (2019). Digital marketing strategies based on
the e-business model: Literature review and future directions. In Organizational
Transformation and Managing Innovation in the Fourth Industrial Revolution (pp. 86-103).
IGI Global.

Turban, E., & et.al, (2015). Marketing and advertising in e-commerce. In Electronic Commerce
(pp. 403-456). Springer, Cham.
Yang, J., Hou, (2017), July. The construction of the E-commerce platform system in
collaboration with national supply chain. In 2017 2nd International Conference on Politics,
Economics and Law (ICPEL 2017). Atlantis Press.

APPENDIX
Performance Plan
Action 1 Action 2 Action 3
Description Collecting the
information and
understanding
present scenario for
starting the online
business.
Designing the
website which is
effective to use and
can be easily search
with the help of
search engines so
that, buyers can
easily access the
website of the firm.
Measuring the
plan and taking
feedback from
customers.
Dependencies This action depends
upon research,
survey and
marketing which is
performed by the
employee’s of the
company.
This action is
dependent upon the
person who is expert
in designing the
website.
It is based on top
management of
the company and
on employee’s.
Timeline The timeline for this
work is 1-2 months
because it is very
important task and in
depth evaluation is
required.
The timeline for this
task is 15-20 days or
it can be extended if
required.
Timeline for this is
within one month
after launching e-
commerce
business.
Responsibility Here, manager of
company is
responsible for the
action because they
have to assign the
task of conducting
research to the
employees.
Here the team is
responsible because
the group will
consult to the expert.
In this, manager is
responsible for
measuring the plan
as well as for
feedback from
customers.
Resources In this task,
information is
collected from the
market therefore,
resource is market.
In designing web
page resources are
network, back up for
electricity and
computer etc.
Again evaluation
of the plan and
market survey
whether it is
completed in
proper way or not.
Review dates Task will be
reviewed after 20
days of starting the
It will be reviewed
after 5 days when the
task is initiated.
It will be reviewed
15 days after
starting the survey

work. to predetermine
the outcome.
Measurement
: KPI;
Outcome
Evaluating the
outcome of the
research and survey.
So that, group
members can take
next step according
to it.
It is measured in the
way how easy it is
for the use of buyers.
They can easily
search the goods
which they require.
It is measured
after providing the
services by firm
whether it is
related with
quality of the
product, web page
or delivery of
goods or related
with mode of
payment.
Third - party report
Did the candidate propose and agree on strategies for ensuring
participation of team members?
 Yes
 No
Describe how:
Yes, agreed because every member of group has own tasks. Therefore, there is no
mix up and every individual is actively performing own work.
Did the candidate help develop policy and procedures to ensure team
members take responsibility for own work?
 Yes
 No
Describe how:
Yes, policies are implemented and in case any member is not performing their task
effectively then they will be blacklist for next few weeks.
Did the candidate work with group to determine common understanding
of organizational requirements and team goals?
 Yes
 No
Describe how:
Yes, candidates work effectively with group to attain the objectives of team. They
perform the task on timely basis ad then help other people who are facing
difficulties in performing their tasks.
Did the candidate work with group to determine and agree on specific
duties to support team members with assigned responsibilities?
Yes, candidate work with team members and also supported them in
fulfilling the responsibilities assigned to them.
 Yes
 No
List the candidate’s support duties:

Helping team members who are not able to perform their tasks, motivating the
members etc.
Did the candidate demonstrate knowledge of group behaviour and how
to gain consensus and work within groups to enhance team
effectiveness?
Yes, by providing some examples and presentation etc.
 Yes
 No