This report discusses the theories of management and different management styles applicable in the hospitality industry, with a focus on The Dorchester hotel. It also explores the skills of leadership and management required for the effectiveness of hospitality operations.
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Leadership and Management for Service Industries
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INTRODUCTION Success of all the organisations regardless of industries in which they are being operated significantly depends on the leaders and managers of the organisation. Hospitality is one such industrywhichsignificantlygetsaffectedbytheleadershipandmanagement.Increasing competition in the industry and retirement of frequent changes in the industry has made leadership and management crucial to success. This report will discuss another leadership and managementinhospitalityindustry.TheDorchesteristheorganizationwhichwillbe contextualized for the discussion. This hotel is situated at London, UK it was opened in 1931 and is a five star luxury hotel. This report will discuss about theories of management and different management styles applicable in hospitality industry. This report will also discuss about skills of leadership and management that are required for effectiveness of hospitality operations. LO1 P1 Classical Management Theories Management theories are theories and concepts of management that are applied in organisational management. Different theories are based on different beliefs and classical theories of management are based on the belief that workers only have economic and physical needs. Social needs and job satisfaction are not taken into account (Nicotera, 2019). These theories also focus and believe in specialization of labour, centralised decision-making, and profit maximisation. Leadership in these theories is also centralised. Classical theories of management includes Bureaucracy Theory of Max Weber, Administrative Theory of Henry Fayol, and Scientific Management Theory of F.W. Tailor. Administrative Theory This theory of management is based on concepts departmentalization, this means that different activities are performed for achieving organisational goals and values. Activities are also performed on the basis of specialised skills and knowledge of the employees. This ensures that task is completed effectively.In relation with hospitality industry its activities are divided on
the basis of departmentalisation such as housekeeping, front office and other department with having people specialised in particular skill for the activities. Scientific Theory Scientific management theory is based on the scientific principles of management. This is widely applied for engineering science at the production, shop and operational level. This focuses in increasing efficiency of each individual in the organisation and emphasis on economic efficiency and use of technology (Kumar, 2017). This theory is suitable when task is repetitive in nature and tasks are simple and does not require any complex problem solving. In this context this is not a suitable theory of management for service industry because it is suitable for industrial organisations.There are several things in hospitality industry like task and activities of housekeeping and many other that are of repetitive nature and this is why this theory can be applied by The Dorchester. P2 Role of Leader and different leadership style Leadership is style is important for the organisation and this is affected by leadership style, this makes that leadership style is also important for the organisational success (Huertas- Valdivia, Gallego-Burín and Lloréns-Montes, 2019). There are several styles of leadership that leader can adapt. These styles are- Democratic Leadership- Democratic Style of leadership is one in which leader ask opinion of other members in the organisation. This style is most effective when organisation is facing problem and leader believes that opinion of other will help in solving the problem. Service industry operating in present business environment should adopt this style of leadership so that they can take utmost advantage of competency and skills of their member.This leadership also encourages creativity and innovation in the organisation. This means that this is one style in which opinion and thoughts of others can be considered while ultimate decision taking power and authority remains with leaders. Autocratic Leadership- This leadership style is one in which all the decisions are taken by the leader and all members of the organisation are required to follow and do what leader decides (Joshi, 2019). This is important and plays role when employees and members are limited competent and requires assistance from leader.
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Roles of Leader Guiding and motivating This is one of the most important roles that is played by leader. In this roles leader guide subordinates and employees about what they need to do and how they can do this. Motivating is another important activity of leaders, role that is played by leaders in this is to motivate and encourage employees and subordinates to use their capacity and achieve results and objectives in most effective ways. To develop goals and strategies for the organisation This is another important role that is played by leader in organisation and this is concerned with developing goals on which other members can work and developing strategies to achieve the goals. Creating organisation culture Culture of organisation gets significant affected by values and beliefs of the leaders. The reason for this is that they head the organisation and also model the behaviour and values for members that collectively play important role in creating organisational culture. P3 Management and Leadership Style at The Dorchester Management style being practiced at The Dorchester is Administrative Management theory because functions of the hospitality organisations are divided in departmentalization and this is based on different nature of the work (Dlamini,Garg and Muchie, 2017). This is the reason that The Dorchester employs special and expert people for carrying out particular task of the organisation. this means that in finance department people employed are expert in finance management and operations and in human resource department, people are expert in managing human resource operations and activities. Leadership style that is followed at The Dorchester is democratic leadership style. This is because opinion of all the members of the organisation is considered to be of importance. This is also important because this is an important way that employees remain satisfied with the job and this also positively affect motivation of the employees (Ayub and et.al., 2017). Innovative and
modern organisations are using this style of leadership so that leader can take advantage of competency and knowledge of employees of the organisation. LO2 P4 Internal and External Factors that influence Management Styles and Structure in The Dorchester Regardless of size and nature of the organisation and industry in which it operates. All the organisations and managements styles being adopted in the organisation gets affected and influenced by several factors that are internal and external in the organisation (Ramos, Mota and Corrêa, 2016). Internal factors are those which exist within organisation and external factors are those which are outside the organisation but possess power to influence the organisation and its practices.TheDorchesteroperatesunderhospitalityindustryandfactorsthatinfluence management styles and structures are as follows- Mission–this is one of the most important internal factor that affect management styles in The Dorchester. Mission reflects the reason because of which organisation exist and state the purpose of organisation. Management style get affected by the mission of an organisation because different purposes and to fulfil the vision of the organisation it is it is important that organisation adopts right kind of management style. Ownership of the organisation- this is another important factor which exist in the organisation effect style of Management. Ownership refers to the ultimate power which is exercised on the organisation. Many times owners of the organisation decide which style of management that will be followed in the organisation in order to manage all the organisation activities. This means that organisations Board of Management operate on the behalf of organisation shared shareholders who are also known as owners of the organisation and this is why they can influence style of Management which will be followed and practice in the organisation. Owner of The Dorchester can also influence style of Management. Employees of the organization- Management styles are significantly affected by the employees being employed by the organisation (Camci and Kotnour, 2019). Management style is the way manager accomplishes organisational objectives and employees have important contribution in
that. Competency level of employees their willingness and motivation to work plays important role in determination of management style of an organisation. Organisation with effective and efficient employees can adopt democratic style of Management where is when employees have limited skills and competencies important decisions are taken by centralised authority. The Dorchester requires determination regarding competency and skills of the employees when they select style of Management to be adopted in the organisation. External factors to influence management style Industry practices- This means that organisation adopt to the management styles that are practiced in particular industry in context of the door Chester in case they adopt management style which is followed and practice in in industry. This will require them to adopt practices that are followed in hospitality industry. Businesscultureofacountry-Thismeansthatmanytimesbusinessdecisionsofan organisationareinfluencedbythebusinesscultureofacountry.TheDorchesterwhen considering this has to analyse management practices and styles of Management that are mainly followed and practised in UK. Competition- This means that sometimes organisations adopts to styles in practices that are practiced by the competitors. This also includes level of competition in the industry when industry is computing on the basis of innovation and creativity in such case it is important that organisation follows a democratic style of Management so that it can take maximum advantage of innovation and creativity of their employees (Jimenez, Valdez and Fasci, 2017). Centralised decisionmakingandmanagementstylenegativelyaffectinnovationoftheemployees. Hospitality Management can also be bureaucratic when organisation wants to complete all its task on the basis of rules which trades all the customers equality. In external factors PESTLE factors also affect management styles. These can be explained as- Political This is an important factor as political factor influence organisations and they need to ensure that they are able to lead organisation according to political environment of the country.
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Economical This means that management has to ensure that their style and work practices are accordingtoeconomicalconditionsofthecountry.thismeansthatmanagementshould undertake decisions accordingly. Social This has direct influence on the management style. This means that different social environment prefer different kind of management style. In this some environment and factor like autocraticandcentralisedmanagementwhereassomepreferdemocraticandinclusive management. Technological Technologyisplayingimportantroleineveryaspectandmanagementhasalso influencedwiththat. Managementhasto considerimpactof technologyand itsrole in Dorchester and followed by by this they can take decision regarding their management style. Legal Countries having strict law and regulations organisations need to ensure management has effective power to control organisational operations. this help organisations in safeguarding it from any kind of legal difficulties. Environmental This has become important for organisations and society at large and this requires that management of The Dorchester is also aware about environmental impact. Management also need to emphasize on environmental aspects. P5 Management and leadership hard and soft skills in hospitality industry Requirements usability of different skills hard and soft differs on the basis of industry. Skills are basically divided in two types these are known as hard and hard skills and soft skills. Hard skills are those skills which are acquired bi specific training and educational program (Crawford and Weber, 2016). Soft skills are also known as behavioural attributes that one possess and this
behaviour attributes help individual in interacting effectively and harmoniously with each other. The hard and soft skills that are required in hospitality industry in which the door Chester operates are as follows Hard skills Food and beverage management This is encompasses in depth knowledge of the food and other beverages which are sold in hospitality remises. Food and beverages are integral part of hospitality operations and this requires that managers have in depth knowledge of food and beverage management. This is because managers are required to ensuring food handling and comply to all the regulations of food safety and security. Sales and marketing This is another hard skill that is required to be possessed by leaders in managers of hospitality organisation. Though there are several elements in sales and marketing which suggest it to be a soft skill but presently managers are required to deal with several type of data and information making it a hard skill to be possessed in hospitality industry (Hight, Gajjar and Okumus, 2019). This is still enables leaders and managers at The Dorchester to deal with and understand utilise monitor and measure utility and success of different marketing channels porters marketing. Hospitality Management This is another had still required in hospitality industry. This includes management of overall organisation and different aspects of the organisation. This enables leaders and managers to work in different departments of the hotel. This requires right qualification regarding Hospitality Management. Soft Skills Communication skills This is one of the most important soft skill that is required to be possessed by leader and manager of the organisation. Communication skills are important at all the levels of hierarchy but it
becomes more important at higher level. In the business of hospitality managers and leaders are required to communicate with people from different age’s culture and variety of backgrounds this requires that their communication skills are exceptional so that they are able to make positive impact on all of them. Customer service skills This is another important skill and one of the key skill required in hospitality industry. Even in case managers and leaders are not directly e involved into customer services but they are required to these skills so that they can provide required guidance to employees involved in customer service function (Wesley, Jackson and Lee, 2017). Success of hospitality and The Dorchester significantly get affected by customer service and this is why is becomes one of the most important soft skill in the hospitality industry. Networking skills Hospitality industry and leaders and manager working in this industry requires to you have the skills of networking. This is important because networking skills help managers and leaders to stimulaterepeatbusinessfrom the customer. Networking skillshelp in developing loyal customer group who are interested in returning to the hotel and this improves business of The Dorchester in long run. Regarding hospitality industry leaders and managers in future will required some of the advanced soft skills that are- Flexibility skills because Trends of hospitality industry are rapidly changing and requires that managers and leaders are able to adopt changing trends. Language skills another important skill that leaders and managers will required in future because of increasing International tourism and it effect directly to hospitality industry. In such case language skills can help those and manager at the door sister to attract and influence people from different languages.
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P6 Future management and leadership skills required in hospitality industry Holistic thinking- This mean that it in future leaders will require that they are able to consider all the aspects of Strategies and functions of Hospitality Management. This will require more generic leadership strategies that will help both organisation as well as employees to better deal with digitalised word (Thompson, 2018). Decision important skill required in hospitality industry but along with the important this is also in challenging skill that leaders will require to learn and develop. To develop skill leaders will require to learn analysis of information and data of different aspects affecting hospitality operations and to learn to develop strategies and develop Action Plan so that overall impact can be positive on the operations of hospitality organisation. Technical skills- This is skill which is important in present as well will become more important in future because of technological advancement. All the areas of operations are being affected by technology and this is why it is important that leaders and images have effective technical skills that they are able to work on it along with this they are able to guide others to use Technology. There are several ways in which leaders and managers can that this kill. This can be developed and learnt through workshops and various training in educational programs available to develop the skills. Data analysis skills-This is skill is one of the most important skill that leaders and managers are required to possess and this will become more important as data is increasing in its quantity and along with that is becoming more complex. Leaders and managers are required to make decisions and effective decision making is directly linked with Analysis of data and information. This is why this will be one of the important skill that leaders and managers will required to develop in future in order to sustain in competitive environment of hospitality industry and sustain development of organisation. This is also a skill that leaders and managers can develop through workshops and education program. Influencing skills- This is not just a skill that leaders and managers possess but this is also a characteristic of effective leaders and managers. This is because influencing skills enable leaders and managers to influence employees and followers. For an efficient hospitality organisation it is important that employees employed in the organisation are effective and efficient. And when employees are effective efficient and talented this becomes more difficult for leaders and managers to influence them (Patacsil and Tablatin, 2017). This is the reason that leaders and
managers will required to further developing their influencing skills so that they can make positive impact on employees and encourage them and motivate them to contribute their knowledge and skills to achieve organisational objectives. Which skill can be developed by consistent improvement in communication and interpersonal skill. LO4 Covered in PPT CONCLUSION On the basis of above discussion it can be concluded that leadership and management are very important for an organisation and its success. Leadership and management gets affected by their styles and their styles gets affected by several other internal and external factors. Success of management and leadership gets affected by the skills they possess. Skills of managers and leaders have been divided in two types these are known as soft skills and hard skills. Later this report also discussed about future skills that leaders and managers will require and how they can be developed. later in this report leadership skills in context of change management were also discussed regarding change in different service industries.
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Wesley, S.C., Jackson, V.P. and Lee, M., 2017. The perceived importance of core soft skills between retailing and tourism management students, faculty and businesses. Employee Relations.