Leadership and Management in Global Context

5 CONCLUSION 6 REFERNCES7 7 INTRODUCTION For expanding the business function at global level an impressive leadership and management plays a pivotal role in the accomplishment of organisational goal in an effective and efficient manner. Leadership is the ability of an individuals to influence or guide followers of an organisation on the other hand management is a set of principles which includes operational and managerial functions like planning, staffing, organisation for achieving business pre determined goal.

Leadership and
Management in global
Context

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
1. Functional areas and hierarchy of management......................................................................1
2. Communication in leadership and management.....................................................................2
3. Drivers of globalisation and its impact on business................................................................4
4. Comparison of leadership and management style. .................................................................5
CONCLUSION ...............................................................................................................................6
REFERNCES ..................................................................................................................................7
.........................................................................................................................................................7

INTRODUCTION
For expanding the business function at global level an impressive leadership and
management plays a pivotal role in the accomplishment of organisational goal in an effective and
efficient manner. Although both the concepts are different as each of them contains their own
roles and responsibilities (Bird and Mendenhall, 2016). Leadership is the ability of an
individuals to influence or guide followers of an organisation on the other hand management is a
set of principles which includes operational and managerial functions like planning, staffing,
organisation for achieving business pre determined goal. This report is based upon Dwell
company, a UK based medium size company which deals in furnitures. Moreover, this study
covers overview of chosen company along with their hierarchy of management, importance of
communication for leadership and management. The different globalisation driving forces and
their effect over organisation as well as comparison of leadership and management style.
MAIN BODY
1. Functional areas and hierarchy of management
An organisation is a group of two or more individuals where they come together with an
aim of achieving business common goal within prescribed time limit. Along with this, medium
size company are those who contains less than 250 employees and its turnover under £25.9
million. In present scenario of competitive world, medium size business are regarded as one of
the fastest growing industry in UK economy as it provide enormous employment opportunities
that enhances life standard of communities or societies. In regard of Dwell company, a leading
medium size company which is founded in the year of 2002. Its headquarter in London, UK and
it offers home accessories and furniture products across the UK (Canals, 2014). It produce varies
range of products like armchairs, sofas, desks, dressing table, mattresses etc. with a better and
high quality of products which help them to gain high level of satisfaction from customers. Apart
from this, each and every firm contains several functional unit which are interconnected with
each other and they directly contribute towards organisational goal. Some of the functional areas
of Dwell company are as follows:
Management: Under this, Dwell's managers primary role is to supervise or manage
employee performance in order to achieve pre determined goal. Some of the management

activities which Dwell performs like planning, organising, controlling and leading for obtain
maximisation of profit with an optimum utilisation of resources in an effectual and efficient way.
Operations: In this function, Dwell produces best quality of products by putting raw
material as an input and convert it into output i.e. finished goods(furniture, sofa) and services.
Marketing: It is concerned with promoting the products in which Dwell company
determine pricing strategy and make use of all available platform including social media
campaigns which helps them to reach targeted audience in cost effective manner.
Accounting: Under this function, accountants provide Dwell manger with reliable
information like cost, budget, asset allocation etc. that is needed to make decision about the
financial strengthening of company (Cascio and Boudreau, 2016).
Human Resource: In this, Dwell HR professionals hire and select potential candidates
for the company vacant profile in order to increase sales growth and profit margin.
Information Technology: This functional unit is mainly responsible for managing
information and protect them various secured software and application which support effective
communication and collaboration within Dwell company.
Therefore, each functional unit plays different role within company yet each of them
require supports and coordination for enhancing business sales and profit margin. Moreover
Dwell company follows flat organisational structure as they contains few or no levels of
management ans staff level employees. With a productive hierarchical structure Dwell managers
are enable to manage their manpower and helps them to generate better working culture within
business premises.
2. Communication in leadership and management
It is considered as an act of transferring or exchange information from one department to
other functional unit in form of written or verbal that enable them to strengthen the working
culture which add value to company's brand image. Furthermore, communication is a core
leadership and management function because an effective communication and effective
leadership are closely inter wined or interrelated (Chas and et. al.,2016) . For accomplishing
organisational vision in an innovative or creative style, a transparent and reliable communication
plays a pivotal role within Dwell company as it enable employer and employee to drive towards
collaboration and business success. Therefore, some of the key benefits of communication which
is necessary for Dwell leadership and management are as follows:

Clarity: Effective leadership communication enable an organisation to provides clear
and simple information to team members. By this, there will be less possibility of arising
conflicts or disputes among employees and enhance Dwell productivity.
Personalisation: An impressive communication help management to build a better or
healthy relationship with employees as they it allow them to know subordinates at more personal
level and making it to point to acknowledge them can also go a long way in getting team to
achieve vision.
Transparency: Communication helps Dwell company 's leadership to provide all reliable
and accurate data to each manpower as well as not being in a bias nature in order to generate a
positive perception among employees so that they can put their best performance towards the
attainment of organisational goal (Collings, 2014).
Listening: Communication is consider as a powerful determinant as it allow
communicators or Dwell's manager to listen towards employees opinion or views as well as
allow leadership to encourage personnel to take part in business activities and function which
directly reflects in enlargement of firm's profitability ratio.
Inspiration: Better communication help a leader or manager to inspire or influence its
followers and empower team members to embrace the vision as well as to work hard towards
the goal or vision of an organisation.
Therefore, communication is an integral element for Dwell company as it assist them to
generate a better working environment within the business premises which add value to
employees as well as improves firm's brand image among competitors. Moreover,
interdepartmental communication is also an important section for an organisation as it signifies
that communication between departments. Furthermore, it ensures Dwell company's all
department to work on a same page as well as provide equal contribution towards the
accomplishment of business goal or objective (Lakshmi, 2014). For e.g. if marketing department
requires a information regarding cost or budget from finance business function. For that they
need better relationship or mutual understanding within themselves which directly reflects them
to gain competitive advantage in an innovative or creative style.

3. Drivers of globalisation and its impact on business
Globalisation is defined as the term in which spreading the product, technology,
information across the national border or the culture. It is the process of interaction and
interrelation among business , country worldwide. the Globalisation is effective in improving the
standard of living in poor and less developed company by providing them great opportunity.
Global drivers of the business:
Technology advancement: This technology environment is effective in transferring the
idea, good, people across the country (Lasserre, 2017). In this,With help of advance technology
company like dwell can transfer its vast amount of product around the world in a short period of
time. When company like dwell use technology than it is effective in know quickly the demand
of the customer across the border. Advancement in technology is effective in sending the
messages and information to each other. Advancement in automation is effective increasing the
production and flow of good and services.
Political drivers: In this context, when company dwell want to develop its business in
other country than they make sure that the political environment of that country is good or the
rules and regulation of that country not changes on the continuously basis. In political drivers,
liberalization trading rule and deregulated markets lead to lowered traffics and gave permission
to foreign direct investment in almost all over the world (Walker and Hallinger, 2015).
Market drivers:Market drivers play an effective role in the globalisation business. In
domestic market have the least opportunity for the growth their business in wider term. In this
context,global business is provide the opportunity for expanding the business on an another
level. Dwell company expand their business to another country this will create high profit and
also the risk. Now the goods and services are available on the universal level. With the help of
market drivers corporate brand management, consumer desire, life styles around the world are
increasingly converging. Consumer can easily get their product no matter if they are producing
in an another country (Mathews, 2016).
Large market for business: In this context, globalisation provide the wider area for
business. It is effective in establishing business to become larger and better. Leader is focus on
make the effective plan and polices to cover the large area of market out of the border. Dwell
company can expand their business by covering the large area .

Increased investment :Globalisation businesses are effective increased the level of
investment. When company like dwell start is business on international level than it is required
high amount of investment for set the business at international level. Globalisation made it
easier for countries to attract the both investment long term and short term investment. When
company started doing their businesses on international level its required high investment.
Free movement of labour: Business on international level id beneficiary to both the
worker and for the country. This process is also effective in reducing the geographical inequality
movement of labour from one country to an another country (Mertkan and et. al., 2017).
4. Comparison of leadership and management style.
Although leadership and management are different concept but they need each other
support and help in order to obtain profit maximisation with a make use of all possible resources.
Leadership is concern with influencing followers on the other hand management deals with
managing or monitoring the performance of employees and based on that make corrective course
of action to explore productivity and proficiency. Apart from this, there are various styles of
leadership and management in which each of them contains unique roles and purposes for
achieving business vision in a productive style. Comparison of leadership and management style
are as follows:
Particulars Autocratic Democratic
Meaning It is also called monothetic
leadership in which they
encompasses centralization of
decision making power (Mittal
and Elias, 2016).
Democratic leadership is the
one who gives each manpower
equal opportunities or
platforms of participating
decision making process.
Behaviour orientation It is mainly centring on task
oriented process.
This is concern with relation
oriented in which every
employees are equally treated
within business premises.
Control High level of control Low level of control
Autonomy Less High

Suitability It is appropriate when the
subordinates unskilled,
uneducated and obedient.
It is suitable when team
members are experienced
qualified and professional.
However, from the above explained comparison of leadership style , democratic is more
effective for Dwell Company as it allow its managers or leader to provide equal business
opportunities as well as enable them to encourage their employees to participate in business
activities. By this, company can strengthen their functional unit and also they can build a better
working culture within the business premises. Apart from this, it also decreases employee
turnover and absenteeism rate as they acquire high level of satisfaction that motivate them to put
their full contribution towards the accomplishment of increases productivity and profitability in
an innovative way (Vogelgesang, Clapp-Smith and Osland, 2014). Furthermore, with the help of
democratic style Dwell company can easily expand their business operation to a new
geographical region as it help them to treat each and every employees equally and provide
platform for growth and enhancement. With the help of doing business at global level, it
increases Dwell's proficiency and improves its overall performance among communities or
societies ans well as improves life standard of people in a impressive way.
CONCLUSION
From the above stated report, it has been concluded that leadership and management has
a crucial role to play within business operation as they provide proper guidance or direction to
employees in order to gain competitive advantage in an effective manner. Along with this, a
transparent communication enable the company to build a better working culture and also help
them to maintain a good relationship between employee and employer. Moreover, globalisation
is an essential element as it enlarge organisation volume of sales as well as add value to firms
brand image.

REFERNCES
Books and journals
Bird, A. and Mendenhall, M. E., 2016. From cross-cultural management to global leadership:
Evolution and adaptation. Journal of World Business. 51(1). pp.115-126.
Canals, J., 2014. Global leadership development, strategic alignment and CEOs commitment.
Journal of Management Development. 33(5). pp.487-502.
Cascio, W. F. and Boudreau, J. W., 2016. The search for global competence: From international
HR to talent management. Journal of World Business. 51(1). pp.103-114.
Chai, D. S and et. al.,2016. Perceived managerial and leadership effectiveness in a Korean
context: An indigenous qualitative study. Asia Pacific Journal of Management. 33(3).
pp.789-820.
Collings, D. G., 2014. Integrating global mobility and global talent management: Exploring the
challenges and strategic opportunities. Journal of World Business. 49(2). pp.253-261.
Lakshmi, B., 2014. Leadership Ethics in Today's World: Key Issues and Perspectives. ASCI
Journal of Management. 44(1).
Lasserre, P., 2017. Global strategic management. Macmillan International Higher Education.
Mathews, J., 2016. Toward a conceptual model of global leadership. IUP Journal of
Organizational Behavior. 15(2). p.38.
Mertkan, S and et. al., 2017. Diversity and equality in academic publishing: the case of
educational leadership. Compare: A Journal of Comparative and International
Education. 47(1). pp.46-61.
Mittal, R. and Elias, S. M., 2016. Social power and leadership in cross-cultural context. Journal
of Management Development. 35(1). pp.58-74.
Vogelgesang, G., Clapp-Smith, R. and Osland, J., 2014. The relationship between positive
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Leadership & Organizational Studies. 21(2). pp.165-178.
Walker, A. and Hallinger, P., 2015. A synthesis of reviews of research on principal leadership in
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