Leadership in Business - PDF
Added on 2020-03-16
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Running head: LEADERSHIP IN BUSINESSHoward Schultz (former CEO of Starbucks)Name of the StudentName of the UniversityAuthor Note
1LEADERSHIP IN BUSINESSa)Part A- case studyHoward Schultz was the former CEO of the renowned American coffee companyknown as Starbucks. His leadership style and skill serve as management lessons to the rest ofthe leaders after him (Clark, 2013). Schultz is among the best leaders in the corporatebusiness and it is because he boosted the sense of responsibility and determination intoStarbucks spirit. He is the best because he not only encourages his team but also motivatesthem to push their limits on the ideas that they do not really agree. He has a drive andperseverance that actually took the Starbucks Company a long way (Schultz, 2012). Thefollowing points describes why Howard Schultz is the best leader-He always uses to hire the appropriate staff needed in the company. It is not possiblefor him to instruct every person what to do does instead he hired the right employeesfor the team. His goals were clear that he would be motivating and encouraging hismanagers because he believes that organization needs those employees who haveinstinctive skills of leadership. Schultz was very much of an innovative communicatorand thus he can easily manage his team by clearly transferring his messages to histeam, making them more energized (Rubin, 2013). Another quality of Schultz that makes him a good leader is that he is very much stablein delivering the organization’s products and services to their customers. As a leader,Schultz is always conscious about the services that they are offering. They have storesglobally that offers different types of products but Schultz makes it the priority that inwhichever store the customers go they should get the same perfect taste. However, hebelieves in providing his customers with best customer care services and that he doeswith the stability in their products (Rowe, 2014).He is said to be the best leader because he respect and cares for his employees. Thisleadership quality actually helped him to grow and so his employees admire him.Along with prioritizing his customers, he also thinks for his employees in spite ofbeing part or full time worker. He not only offers them with health insurance benefitsbut also permits them to own stocks in the company. Apart from these employees arebenefited with educating themselves and getting shifting schedules so that they do nothave to work back to back for long hours. The most important and attracting featureof Schultz that make him the best leader is that he listens to his employees. He tries to
2LEADERSHIP IN BUSINESSlook after every difficulty an employee is facing and solve them to make a positiveresult (Hahn & Kim, 2016). A good leader must always respect the various cultures and motivate diversity.Schultz very cautiously tries that every store that is built in diverse locations must bedesigned accordingly and this thought that he has is because for him every place hastheir very own priorities and practices. Thus, every store that Starbucks build keeps inmind those factors that involve the appearance and design of the outlet. Not onlySchultz is limited to this but also they are also open to welcome suppliers who belongto the diverse communities. Moreover, they also bestow towards the economicdevelopment (Moran, Abramson & Moran, 2014). Schultz has a clear vision that what he wants to do. His love for coffee brought himinto this business but his prime mission is always serving the coffee to his customers.His goals and mission are always on track and he has never been confused in what hewants, he always wanted to his organization to be focused on treating his customers aswell as employees with respect and guilt. Thus, Starbuck’s mission is to not onlyserve their customers with perfect taste of coffee but also offer them a place to meetup their friends, arrange meetings and a place where they can spend some relaxingtime. Schultz has contributed much to this company and has worked passionately. Hebelieves in partnership that has made his company reach out to the markets. Schultzbelieved that collaborating with the right team could increase their brand awarenessand make the path easy to achieve their goal. For instance, Starbucks madepartnership with Apple and Barnes and Nobles, which had helped him, flourishedmore in the competitive market. Schultz believes that both the customers and the employees are the heart of theirbusiness and fortunately, his team in the company is aware of this fact. Thus, thecompany must feel customers special. If customers feel that they are special to thisorganization, they will avoid miscommunications and will be loyal to the brand.However, employees are also another important pillar for the company and thus hethinks they have many ideas that they can offer. Schultz not only listens to their ideasbut implement them. For instance, the creation of Frappuccino was the idea of one ofthe employee that Schultz implemented (Skripak, 2016).
3LEADERSHIP IN BUSINESSb)Part B- teaching noteWhat kind of leader was Howard Schultz?Schultz can be called as both transformational leader as well as democratic leader.Democratic leadership style that he follows gives him the permission to exercise free opinionand inputs of his workers. By following this, he sees that all the employee’s ideas are listenedcarefully and their ideas are include in decision-making process of the company.Transformational leadership is the one that is built upon the development of moral andmotivation of higher level (Leavy, 2016). The paths that Schultz follow actually bind himwith his followers who are the employees of the company and help him display his strengthsand leave an impact over his subordinates of respect and admiration. Schultz usually followsthese two types of leadership style and thus it makes him encompass a blend of bothautocratic and democratic leadership. By autocratic it means that the entire team of Starbucksunder Schultz will be following the same goal and tasks that are given to them but they willhave full freedom to speak out and share their ideas and opinions, which will be contributedto the company. Schultz always motivated and inspired his followers, his leadership styleresolve around this. Moreover, he permits, motivates and receives feedbacks and advicesfrom his staffs. To reach his employees he even makes personal calls and emails so that theycan give their feedbacks about Schultz as well as Starbucks. As a leader, Schultz was foundto have given more power to his employees in the decision making procedure and givingthem the freedom to choose their flexible working hours. Therefore, Schultz leadershipideals, goals and approach for the employees are the push to become a successful leader. Schultz always uses to treat his employees as his partners. The company builds an openrelationship with their staffs. The company under Schultz leadership provides the employeesan experience of a positive work environment. Schultz value and respect every employee ofhis and treats him or her with respect and dignity. Schultz was an effective leader and this issolely because he has the leadership characteristics and competencies in the areas such as-personality, self-concept, drive, integrity, motivation in leadership, having enough knowledgeof the business, both cognitive and practical intelligence and lastly, emotional intelligence. Itis quite clear that the leadership style that Schultz practice has a huge impact on theemployees. Schultz leadership style made Starbucks an extraordinary performer.Transformational leader are the one that Howard Schultz is who are very similar tocharismatic leaders but are distinguishable by their ability to bring about innovations andalterations. This type of leaders usually blends to take a company through vital strategic
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