Leadership and Management: Strategies for Motivation and Performance Improvement

UNIT 4 LEADERSHIP AND
MANAGEMENT

Introduction
 Leadership as well as management is regarded as the two pillars upon which the performance and success of
an entity is based. Leader and manager are engaged in provision of adequate guidance, support, aid and
direction for the accomplishment of corporate goals in the long term. Under the supervision of effective
leadership and management, the personnel belonging to an entity are able to carry out their roles as per the
requirements of company.

Motivational strategy
 Motivation-A leader ought to comprehend that every employee has an alternate arrangement of inspiration
boosts and wants that impact them for better execution. In this manner, a leader in the individual who is
answerable for having harmony among wants and needs of representatives and keep coordination between
the interest of people and generally objective and goals of association so that its staff can be persuaded for
the effective accomplishment of the objectives and achievement of the association.