Leadership and Operations Management at Apple Inc.

MANAGEMENT AND
OPERATIONS
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Contents
INTRODUCTION...........................................................................................................................3
PART 1.............................................................................................................................................3
Specific situations where managerial skills and leadership skills were demonstrated in the
history of Apple............................................................................................................................3
Analyse the action and achievement of Steve Jobs and Tim Cook .............................................4
Identify and analyse specific strengths and weaknesses of the respective leaders in various
situations......................................................................................................................................4
Link specific managers’/leaders’ actions to different theories and models of approach. ...........5
Critical analysis of at least two of these stated theories...............................................................6
Identifying two theoretical approaches which could help address the customer order fulfilment
issues and quality issues at Apple ..............................................................................................7
The strengths and weaknesses of using those approaches in accordance to Apple. ...................8
Explaining the role of management/leadership in these approaches and explaining the business
value by addressing their problems ............................................................................................8
Identifying potential factors in the business environment at Apple.............................................9
Analysing the factors that might affect the decision of managers and leaders............................9
Conclusion ....................................................................................................................................10
REFERENCES..............................................................................................................................10

INTRODUCTION
Leadership is an ability of an individual to influence other people and guide them to do
productive work in the organisation. Operations management is the administration of practices to
get the highest efficiency level possible within the organisation. (Rutherford, 2021) This report is
going to conduct a brief analysis of Apple Inc. It is a software and hardware company which is
known for making products like iPhones, laptops and essential Software to run these products. It
was founded on April 1st, 1976, in Los Altos, California, the United States by Steve Jobs. This
report is going to cover various managerial skills and leadership qualities and focus on various
strengths and weaknesses of managing complexity and leading change. This report is going to
discuss different leadership and operations theories and issues related to management. Also, how
these issues will be overcome through effective approaches. At last, there will be a discussion
about the business environment to maintain stakeholders' relationships.
PART 1
Specific situations where managerial skills and leadership skills were demonstrated in the
history of Apple
The company's leadership and managerial skills were autocratic during the era of Steve
jobs from 1997 to 2011. Every important decision and managing business operation flows
through them. At starting apple was on the verge of collapsing. They were not generating enough
revenues and the future growth of the company was not stable. Jobs' clear vision and passion for
the company inspires everyone. This is the leadership quality that Apple followed in future. They
were able to innovate new ideas from which the company becomes the most successful in the
near future. These skills are important to gain and grow in the market. Apple proved its worth in
the market. It is now the most successful brand in the world. The company uses the most
fundamental management system (Wu, and Olson, 2020). In context to organisation, the
management style is highly disciplined and the organisation uses five workflows which
comprises of controlling, planning, organising, leading and staffing. All these functions are used
for the purpose to create a productive and diverse workflow in the organisation for the purpose
to generate revenues and gain efficiency in the organisation.
Here is a pic below with the most important dates in Apple’s history since 1976.
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