Leading and Managing Change
11 Pages3856 Words278 Views
Added on 2020-10-23
Leading and Managing Change
Added on 2020-10-23
ShareRelated Documents
LEADING ANDMANAGING CHANGE
Table of ContentsINTRODUCTION...........................................................................................................................1Case Scenario.........................................................................................................................1Challenges while executing a 'wholesale cultural change' at Barnacle Bay Hotel.................2Planned approach for execution of change at Barnacle Bay..................................................5Leadership style and business strategy develop route way to future changes........................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONIn the modern era, it can be seen that change is an inseparable component of each andevery organisation that is functioning as a part of corporate world. In this regards, the main rolethat is played in bringing about the necessary change within the organisation premises is that ofmanagers as well as leaders (Carter, 2015). The significance of change owes to the rapidfluctuations that take place within every business sector at frequent intervals. With time, anumber of technological changes have taken place within the business environment and areconstantly occurring. Taking these into account, strategic leaders and managers incorporatechanges in the company and gain a competitive advantage over rivals.The following assignment is about the analysis of case study based upon The BarnacleBay Country House Hotel. This is an organisation whose position and sustainability in marketplace has been recently challenged by the establishment of a rival firm named Peacock Hall. Todeal with this, the top management of this hotel has considered bringing a wholesale culturalchange. This assignment includes the challenges that may be faced by management along with asystematic approach to execute the proposed change. In addition to this, relevant leadership styleand strategy are discussed to bring wholesale cultural change.Case ScenarioThe ‘Barnacles’ or the Barnacle Bay Country House Hotel is a luxury organisationoperating within the hospitality industry which strives to allow users to experience a lavishstandard of living and an exceptional customer service. This is done to derive maximumsatisfaction from guests and to retain them for a long term. This hotel consists of almost everyfacility that a user desires from the hotel management inclusive of external swimming pool, 100rooms, big golf course and food & beverage outlet. It has been recognised that Barnacles wasderiving huge profits in the historic course of time, however, the hotel is presently facingchallenges in attracting the attention of new customers. The source of profits for the organisationin the present time is the old base of customers who maintain their loyalty towards theorganisation and visit on a regular basis owing to the high level of satisfaction that they derivefrom the facilities of Barnacles. The conventional lunch menu of Sunday has also been quitesuccessful in attracting the local people.1
Over the course of time, Barnacles has been operating in a satisfactory manner. One thingthat acts as threat for this organisation in the present context is the emergence of a 4-Star lavishhotel, Peacock Hall, which has been established by transforming a huge stately home. This hotelis at a very small distance from Barnacle Bay and thus serves as a big challenge for the entity tomaintain its sustainability in marketplace. Peacock Hall has been making use of extensivemarketing to become a top market player and offers services such as gymnasium, health spa, hi-tech conferencing, leisure club, suites to attract people. This constantly puts the position ofBarnacles at stake. To deal with this and taking into account the recent customer complaints, themanagement of Barnacle Bay is proposing to incorporate some changes within the organisationalpremises. Challenges while executing a 'wholesale cultural change' at Barnacle Bay HotelOwing to the threat caused by Peacock Hall, it is essential for leaders and managers tocome up with certain essential changes. In this regard, the top management has come up with theidea of executing some changes with which the effect of rivalry from Peacock Hall can bereduced. The top executive of Barnacles realise that positive changes need to be brought withinthe entity at regular intervals so that the position and stake of hotel in the industry is nothampered. To facilitate this in a proper manner, wholesale refurbishment is proposed within thehotel. A loan has been procured from the bank for this. Wholesale refurbishment is an innovativeand excellent concept wherein old items are restored and presented in a manner such that theyseem new (Iles, 2017). With the help of this technique, Barnacles will now be having new décor,carpet, furnishing, fitness centre and a new indoor pool. This reflects that the organisation willundergo overall restructuring of the present culture. For this, deployment of existing staff andprocesses will take place in a manner such that organisational productivity and performance canbe enhanced. Owing to the existence of Peacock Hall and its luxurious offerings, this becomesnecessary for Barnacles to carry out an analysis and review of its activities and undertake anelimination of such processes which do not assist the entity in enhancing its market position.This will foster the hotel management to match the standards and benchmark set by PeacockHall. As a result of this, customers will be influenced to avail the services provided by BarnacleBay Country House hotel and remain loyal to this organisation for a long period of time. Withthe satisfaction of their needs and preferences and the fulfilment of their standards of living, suchpeople will be encouraged to visit the hotel again and also do its mouth publicity. 2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Leading and Managing Change Assignment - (Doc)lg...
|10
|3581
|76
case study of Barnacle Bay Country House Hotel Assignmentlg...
|11
|3940
|86
Leading and Managing Change Assignment - The Barnacle Bay Country hotellg...
|12
|3912
|154
Leading and Managing Change in Barnacles: A Planned Approach to Wholesale Culture Changelg...
|11
|3728
|63
Leading and Managing Change - Assignmentlg...
|10
|2395
|60
Leading and Managing Change Assignment Solutionlg...
|8
|2726
|279