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Leading and Managing Change Assignment - (Doc)

   

Added on  2021-01-13

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LEADING ANDMANAGINGCHANGE

Table of ContentsINTRODUCTION...........................................................................................................................1Case Scenario.........................................................................................................................1Difficulties in implementation of 'wholesale cultural change' at Barnacles...........................2Planned approach to implement change at Barnacles............................................................5How leadership style and business strategy could enable to design future successful changeinitiatives................................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONChange can be considered as an inseparable part of an enterprise. This is done with aview to deal with the different types of scenarios that arise within the specific business sector orthe overall corporate marketplace (Van der Voet, Kuipers and Groeneveld, 2015). With thepassage of time, technology has significantly advanced and owing to this, business strategiesadopted by organisations have also evolved. In order to feasibly adapt itself to such situations aswell as to gain an edge over rival firms, leaders in the company come up with significant changesin context of the operations and functioning.The following assignment is carried on The Barnacle Bay Country House Hotel that isbanked upon the Scottish coast in rural settings. This entity is certain miles away from markettown owing to which grabs the attention of a large base of population. This report comprises ofthe overview of case together with the obstacles encountered by management while executingwholesale cultural change. Further, a planned approach is devised to formulate changes withinthe hotel. Also, effective leadership style and strategy have been included to incorporate changeswithin the entity.Case ScenarioThe Barnacle Bay Country House Hotel which is well renowned as 'Barnacles' is a luxuryhospitality enterprise. This operates in a manner which strives to render lavish lifestyle forpeople such that maximum satisfaction can be attained from them. This hotel has 100 en-suitebedrooms, restaurant, golf course and an outdoor swimming pool. This entity was runningprofitably in the past times when a number of high profile celebrity stars and royal familiesvisited the bar to gain experience of the lavish landscape and ambiance of this hotel. However, ithas been witnessed that the old charm of Barnacles has faded with the course of time. Yet theenterprise is able to derive profits by stressing on retaining the old and loyal customer base. Overlast some years, the strategy of this entity has been to tackle the competition with retention ofconsumers by providing a high profile living standard to them. Such guests have also been loyaltowards the hotel and thus, visit it on a frequent basis from time-to-time. The hotel's traditionalSunday lunch menu is tempting and delicious enough to gain the attention of local people.Barnacles is functioning quite satisfactorily over time. A significant threat that hasemerged for this hotel over the course of time is Peacock Hall, a large stately home which has1

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