Leading Business Organisations

A
PRESENTATION
ON
Leading Business Organizations

Part 1

(1)
(a) What kind of questions leaders must ask from themselves?
 Leaders must ask two questions from themselves which are what kind of culture they intend to create and what is the mission of the company .
(b) Two aspects of the leadership
 Transparency and learning from failure are the two aspects of the leadership. If any individual is transparent about its business activities then in that
case it wins trust of subordinates and leads them in better way. On other hand, if one learns from failure then it becomes great leader.
(c) What is the leadership theory?
 Leadership theory defined as school of thought who tries to explain traits that one must have to become a leader or ways in which one must lead
subordinates
(d) Appropriate leadership style
 Democratic and situational leadership style is two styles that are most appropriate in volatile, uncertain, complex and ambiguous business
environment. By following both styles one can take advise from multiple HR, can handle situation in better way and can treat resources according to
demand of situation.
(e) Why do aspiring leaders need an in-depth understanding of a range of leadership styles?
 It is very important for the leaders to develop broad understanding of varied leadership styles. This is because all leadership styles have some merits
and demerits. Many times anyone who becomes leader does not have particular leadership style. Deep understanding of range of leadership styles assist
managers in leading organization in better way according to demand of situation.

(2)
(a) What is an organizational mission and vision?
Mission and vision are the one of two important statements that reflects company future business
plans . Vision refers to what company wants to make it in future defined time period. On other
hand, mission statement reflect step that company intend to take to make its vision actual in future
time period.
(b) What contribution do individuals typically make in executing the mission and vision?
Individuals contribute play a crucial role in executing mission and vision. Employees work at
lower level implement plan at ground level. On other hand, employees worked at middle level
govern activities of those that work at low level and guide them in proper manner. Top managers
prepare plan that ensure achievement of vision in future time period. Thus, in this way individuals
play role in executing mission and vision.
(c) What contribution do leaders typically make in executing the mission and vision?
Leaders play important role in executing mission and vision because credit of efficient and
effective use of resources goes to the leader. If leader is following appropriate leader style then in
that case it can lead subordinates in better way and can achieve vision and mission in proper
manner.

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(d) Contribution of stakeholder’s mission and vision
Stakeholders refer to the entity that has interest on the company. One of the major stake
holders are creditors and shareholders. Former entity provide loan to the firm which
help it in expanding its business at rapid pace. On other hand, shareholders pass
proposal in AGM. Thus, approved proposals determine fate of the company. In this
way, both these two stakeholders play important role in achievement of mission and
vision.
(e)Why do aspiring leaders need to be able to evaluate the contributions of the
above?
Leader needs to evaluate contribution of stakeholders and individuals because these are
those are the engines of the company growth. Without their support no leader can lead
organization in better way. If individuals are not supporting firm in proper manner then
in that case leader need to pay attention on them and need to effectively use them at the
workplace. If stakeholders are not supporting organization then leaders can hold
meeting with them and can address issues and by doing so can gain support from them
which will ultimately help firm in achieving vision and mission.

(3)
(a) What is a leadership strategy?
 Strategic leadership refers to the influencing other to make decisions voluntary which lead to long term organizational success and short
term financial stability. Strategic leadership is also a practice under which executives use varied different styles of management and prepare
vision which pave a path of growth for the firm.
(b) What is change leadership?
 Change leader refers to the type of leadership under which main attention is paid on bringing changes on large scale on organization. Many
companies follow change leadership and under this they completely transform their business.
©What is organizational potential?
 Organization potential refers to its capability to make best use of resources in the business and improving competitiveness in the market . If
firm is advancing on technology front then in that case it can be assumed that organization have strong potential of business growth.
(d) What is a business context?
 Under business context relationship is identified in respect to business problem between varied business entities. Business problem may be
any like it can be in relation to internal business operations or external business environment. On basis of understanding of relationship
between varied business entities managers make varied business decisions.

(4)
(a) What is a motivation theory?
Motivation theory is basically a concept under which varied factors are given by working on
which managers can motivate employees at the workplace.
(b) What are the two categories of motivational theories?
Content theory and process theory.
©What is the contemporary term for employee motivation?
In current time period most of firms believed that employees must be treated equally irrespective
of their caste, creed, religion and color.
(d) What is the ‘appreciative inquiry technique’?
Appreciative inquiry technique is one under which focus is on identifying which alternative is
working for the firm and finding out core reason behind its success in the company business.
(e) Why do aspiring leaders need to be able to critically evaluate a range of motivational
theories within a specific organizational context?
In every business conditions are different, employees behavior vary from company to company
and due to this reason specific motivational theory need to be selected so that employees can be
motivated in better way at the workplace .

(5)
(a) Defining personal leadership style
Leadership style is determined on basis of way in which I treat others, show concerns
for others and extent to which involve other in decisions making process as well as
delegating authority and responsibility at the workplace.
(b) What are your key strengths?
Treating subordinates friendly and equally and disclosing thoughts and feelings to the
group members so that inputs can be received from them.
©What are your key challenges?
Defining role and responsibility for each group member in proper manner at the
workplace.
(d) What personal development do you need to undertake in order to develop your
leadership ability?
Analysis capability need to be developed so that in better way idea can be made about
employees strength and weakness and accordingly role and responsibility can be given
to them.

Part 2

Introduction
 Leadership is the one of the factor that play crucial role in success of any company. In
the present research study Starbucks CEO Kevin Johnson leadership is analyzed
deeply. Entire research work is classified in to two parts. In first part leadership,
stakeholder’s contribution, employee motivation and self strengths and weakness are
discussed in detail. In second part of the report, servant leadership style, Kevin
leadership style is discussed and in this way entire research work is carried out.

(a)Short introduction in explaining the content of the report
 On comparison of Kevin and his predecessor it can be observed that he is to great
extent different from them. Kevin is more calculative and follows analytical
approach then rivals. This is evident from the fact that Schultz was convinced that
initiation of reserve and roastory stores will place a break of consistent tumbling in
business profit. In these stores luxury coffee shops where baristas would brew more
expensive coffee using the latest techniques, serve artisanal baked goods and even
mix cocktails were offered.
 Kevin focused on improving customer service and under this Starbucks open its
online app from people can place an order. Johnson also closed its 379 stores that
were acquired from Teavana due to underperformance. After Johnson took charge
financial performance of the Starbucks improved to great extent.

Support for customers to make informed and improved nutritional choices
 From few time period business firm is focusing on improving its business product and
under this it cut sugar quantity by 25%in beverages by 2020. It is also focusing on
reducing sugar quantity by 20% in new syrups. Its baristas will make customers any
drink they want from over 80,000 different drinks combinations available. Starbuck is
focusing on innovating its menu card so that more healthier product can be provided.
Starbuck is its bakery portfolio.

Response to racial discrimination incident
 On 13th April Donte Robinson and Rashon Nilson 23 year’s old black men were waiting at
Starbuck café for their friend in café. They do not place any order and due to this reason staff
members were suspicious about them. Finally, staff members called police and both were arrested
by corps. Police take them in custody for 8 hours. Both black men place a message on Twitter
under specific hashtag. All these things damage image of Starbucks among people. Kevin responds
to such kind of situation immediately and handle situation in proper manner. Such kind of things
create positive image of the café among people.

(b) Overview of the servant leadership style and challenges associated with practicing it in volatile,
uncertain, complex and ambiguous (VUCA) environment typical of the 21st Century.
 Servant leadership style is the term that was developed by the Robert K Greenleaf. Under this philosophy it is believed
that most effective leaders always make an attempt to serve others in proper manner. Under this sort of leadership one
does not make an attempt to retain more and more power. If business conditions are volatile then exactly it becomes hard
for the manager to determine direction in which business will go.
 Many times due to volatile conditions firm face heavy loss in its business and try to expel its employees from the job. In
such situations it becomes challenging task for the servant leader to maintain employment of the employees on the jobs.
 Uncertain business conditions refer to the condition where manager does not know in which direction particular business
condition will go. In such situation it becomes hard for servant leader to make any decision with full confidence. So main
challenging task for the servant leader in such condition is to prepare a strategy which cushion company growth rate in
unstable business environment.
 Complex business conditions refer to business scenario where situation is complicated and it become hard to identify
exact reason behind occurrence of the specific unfavorable business condition. Such kind of situations becomes very
difficult for the servant leader. In such case there is high probability that prepared strategy failed to solve the business
problem

©Critical evaluation of Kevin Johnson leadership style
 Kevin Johnson follows a transformation leadership style. Transformational leadership style is one
under which leader motivate and encourage its subordinates to innovate and create change that
will create path of success for the business firm. In today time period it is innovation of the
products and services that make company successful in its business.
 Johnson follow transformational leadership style and under this it bring changes in the
organization and motivate its employees to do something new on ground level so that business
growth can be accelerated. Johnson do pilot study and analyze data to identify extent to which
idea will be successful in the business. Thus, what Kevin do different is that most of leaders make
heavy investment on any idea and apply it on national international level. But in case of Kevin
thing is done differently and Johnson apply any idea only on specific locations and if idea generate
better results than in that case it was applied at all cafes owned by Starbuck .

(d) Why does Johnson have such a strong personal brand as an
effective global leader?
 Johnson has such a strong personal brand image as an effective global leader. One of the main
things in leadership of the Johnson is that it does not imitate leadership approach of its seniors or
others. Kevin believed that life experiences shaped an individual and what is important for the
leader. This thinking of the Kevin brings innovation in Starbucks business. Johnson makes use of
its businesses experiences and personal experience to bring innovation in the company business.
Such kind of approach of transformation make strong personal brand image of the Kevin across
globe.
 Distributed leadership model ensured better control of employees’ performance in the business.
Kevin basically streamlined company business and focus more on priorities of the company. For
example Starbucks have two brands of tea so to streamline Business Company sold one of its tea
brands Tazo tea to Unilever and kept Teavana in its business.
 It closes around 320 stores of Teavana and start selling mentioned brand coffee from its coffee
shop. Kevin also instructs to consolidate some roles and eliminate some jobs. So that more roles
and responsibilities can be added in the specific job role and individual can be made more
accountable.

build on his current success and maintain Starbuck’s sustainability and
competitive advantage
 Analytics give accurate picture of the performance of the variable and due to this reason
Kevin can identify that which of alternative is performing best and if there is significant
difference between varied alternatives performance. Thus, overall it can be said that
Kevin by making use of analytics can choose alternatives prudently and in better way.
 In order to bring sustainability and competitive advantage in the business Starbucks can
offer other wide variety of products like burgers and others so that other needs of
customers can be fulfilled. In other words, it can be said that multiple services will be
provided under single umbrella. By doing so under single shop all needs of the
customers can be fulfilled. Thus, such kind of strategy will lead to Kevin success and
maintenance of Starbuck sustainability and competitive advantage.

Conclusion
 On basis of above discussion it is concluded that there is significant
importance of leadership for the business firm because it determine the path
that company will adopt for its business growth. It is also concluded that it is
innovativeness in the company operations that pave a way of success for the
firm. Hence, firm must consistently try something new in its business so that
business growth can be accelerated.

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