Importance of Leadership and Evaluation in Business Organizations
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This report covers the reflection of various approaches and styles of leadership and a reflection is made for this purpose which determines leadership styles required for aspiring leaders.
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Table of Contents
PART 1............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
1. Importance of systematic understanding of leadership and its theories for the purpose of
aspiring leaders.......................................................................................................................1
2. Ability of evaluation...........................................................................................................2
3. Requirement to appropriately application of strategies of leadership for maximising
potential of an organisation in context of business................................................................2
4. Ability for critically evaluating motivational range theories within a business context that is
important for aspiring leaders.................................................................................................3
5. Potential leadership style....................................................................................................4
PART 2............................................................................................................................................6
INTRODUCTION...........................................................................................................................7
MAIN BODY...................................................................................................................................7
Servant leadership..................................................................................................................7
Critical evaluation of KJ's leadership.....................................................................................8
Kevin Johnson's Personal Brand..........................................................................................10
Recommendations................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
PART 1............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
1. Importance of systematic understanding of leadership and its theories for the purpose of
aspiring leaders.......................................................................................................................1
2. Ability of evaluation...........................................................................................................2
3. Requirement to appropriately application of strategies of leadership for maximising
potential of an organisation in context of business................................................................2
4. Ability for critically evaluating motivational range theories within a business context that is
important for aspiring leaders.................................................................................................3
5. Potential leadership style....................................................................................................4
PART 2............................................................................................................................................6
INTRODUCTION...........................................................................................................................7
MAIN BODY...................................................................................................................................7
Servant leadership..................................................................................................................7
Critical evaluation of KJ's leadership.....................................................................................8
Kevin Johnson's Personal Brand..........................................................................................10
Recommendations................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

PART 1
INTRODUCTION
Leadership is defined as practical skills or area of research to encompass the capability
of an organisation or an individual for leading or guiding other teams, organisation as a whole or
individuals. A Leader is a person who has the ability to take initiative actions for the purpose of
achieving predetermined objectives and goals. Leader has the power to influence people and
motive them to enhance their overall performance and objectives. This report covers the
reflection of various approaches and styles of leadership and a reflection is made for this purpose
which determines leadership styles required for aspiring leaders.
1. Importance of systematic understanding of leadership and its theories for the purpose of
aspiring leaders
a) Questions asked by leaders from themselves.
Am I able to motivate my subordinates in an appropriate manner?
Am I helping others to build and develop them or I am holding them back?
b) Leadership aspects
Emotional Stability
Influencer
c) Theories and styles of leaderships
A leadership style or approach is determined as a method of a leader for providing appropriate
direction, motivating people and implementing plan in accordance.
d) Appropriate leadership styles for business environment Democratic Style- In this style of leadership, leaders make decisions by considering input
of each of its employees and the workers can participate in decision making procedure.
Autocratic Style- In this leadership approach, leaders take decisions without considering
their employees. These leaders make decisions choices which is based upon their own
beliefs and it do not indulge others for any kind of advice or suggestion.
e) Reason why aspiring leaders require in-depth analysation of understanding of variety of
leadership styles
1
INTRODUCTION
Leadership is defined as practical skills or area of research to encompass the capability
of an organisation or an individual for leading or guiding other teams, organisation as a whole or
individuals. A Leader is a person who has the ability to take initiative actions for the purpose of
achieving predetermined objectives and goals. Leader has the power to influence people and
motive them to enhance their overall performance and objectives. This report covers the
reflection of various approaches and styles of leadership and a reflection is made for this purpose
which determines leadership styles required for aspiring leaders.
1. Importance of systematic understanding of leadership and its theories for the purpose of
aspiring leaders
a) Questions asked by leaders from themselves.
Am I able to motivate my subordinates in an appropriate manner?
Am I helping others to build and develop them or I am holding them back?
b) Leadership aspects
Emotional Stability
Influencer
c) Theories and styles of leaderships
A leadership style or approach is determined as a method of a leader for providing appropriate
direction, motivating people and implementing plan in accordance.
d) Appropriate leadership styles for business environment Democratic Style- In this style of leadership, leaders make decisions by considering input
of each of its employees and the workers can participate in decision making procedure.
Autocratic Style- In this leadership approach, leaders take decisions without considering
their employees. These leaders make decisions choices which is based upon their own
beliefs and it do not indulge others for any kind of advice or suggestion.
e) Reason why aspiring leaders require in-depth analysation of understanding of variety of
leadership styles
1

To know under what category an aspiring leader falls and to know various methods to lead
workforce. It also helps the leader to understand different ways in which they can motivate
subordinates and provide them appropriate guidance towards achieving organisational goals and
objectives.
2. Ability of evaluation
a) Vision and mission of organisational
Organisational mission determines the business of an organisation, its goals and approached that
are required to achieve those objectives. Organisation vision determines the desired position of a
company in upcoming times.
b) Contributions made by individuals
Individual in an organisation by its efficient skills and effective performance can work hard to
achieve mission and goals of a company.
c) Contribution by leaders
Leaders by influencing and motivating its team members can improve their performance by
which they can achieve business goals. Also, the leaders make the mission and vision plan which
helps in formulating effective strategy.
d) Contribution of shareholders
By achieving the long term profits and business goals, the shareholders can influence its
governance and can meet goals and objectives of individual.
e) Requirement by aspiring leaders
It is the responsibility of aspiring leaders to contribute towards evaluation of the above
contribution of shareholders, individuals and leaders to measure their performance which helps
them in achieving overall goals of a business enterprise.
3. Requirement to appropriately application of strategies of leadership for maximising potential
of an organisation in context of business
a) Leadership Strategy
Leadership strategy is determined as an ability of a leader to create an influence over others and
than make decisions for enhancing the prospectus for achieving long term success of an
organisation and in maintaining short-term stability of financing.
b) Concept of change leadership
2
workforce. It also helps the leader to understand different ways in which they can motivate
subordinates and provide them appropriate guidance towards achieving organisational goals and
objectives.
2. Ability of evaluation
a) Vision and mission of organisational
Organisational mission determines the business of an organisation, its goals and approached that
are required to achieve those objectives. Organisation vision determines the desired position of a
company in upcoming times.
b) Contributions made by individuals
Individual in an organisation by its efficient skills and effective performance can work hard to
achieve mission and goals of a company.
c) Contribution by leaders
Leaders by influencing and motivating its team members can improve their performance by
which they can achieve business goals. Also, the leaders make the mission and vision plan which
helps in formulating effective strategy.
d) Contribution of shareholders
By achieving the long term profits and business goals, the shareholders can influence its
governance and can meet goals and objectives of individual.
e) Requirement by aspiring leaders
It is the responsibility of aspiring leaders to contribute towards evaluation of the above
contribution of shareholders, individuals and leaders to measure their performance which helps
them in achieving overall goals of a business enterprise.
3. Requirement to appropriately application of strategies of leadership for maximising potential
of an organisation in context of business
a) Leadership Strategy
Leadership strategy is determined as an ability of a leader to create an influence over others and
than make decisions for enhancing the prospectus for achieving long term success of an
organisation and in maintaining short-term stability of financing.
b) Concept of change leadership
2
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Change leadership is the concept in which an individual is capable for influencing and enthusing
others by vision, driving, advocacy and to have access of resources for building a solid platform
for changing purposes.
c) Organisational Potential
Organisational potential is determined as the capability of an organisation to achieve overall
objectives and goals of a firm. It is determined as an efficiency of a firm within which an
association is capable of meeting its overall business objectives. Organisations with high
potentiality has strength over areas like decision making, culture, systems of work, people and
leadership.
d) Business context
A business context is determines as a context which helps in encompassing an understanding
over factors that can impact a business from different perspectives which includes the way in
which organisational decisions are developed and in analysing the goals which the business try to
achieve. This business context is utilised by IT for identifying the significant implications for
executing strategic initiatives.
e) Requirement of aspiring leaders for understanding wide leadership strategies range which can
be applied on various contexts of businesses
Aspiring leaders requires understanding for leadership strategies because it helps them to achieve
overall goals of a business. It also allows them to think strategically and effectively participate in
decision making procedure. It also allows leaders to make a competitive difference.
4. Ability for critically evaluating motivational range theories within a business context that is
important for aspiring leaders
a) Motivational Theory
It refer to those methods and concepts which are used by the organisations to motivate
the employees and workforce of the company so that they can perform their work and task in
effective manner and help the company in accomplishing the aims and objectives of it. The
motivation is a actuation that force a person to work in different manner. These kind of concepts
is undertaking with screening what individuals to work regarding a goal or result.
b) Categories of theories of motivation
These theories are categorised in two section in which on is content theory and other is
process theory. Content theories consist Maslow Hierarchy of needs, Haerzberg Two factor
3
others by vision, driving, advocacy and to have access of resources for building a solid platform
for changing purposes.
c) Organisational Potential
Organisational potential is determined as the capability of an organisation to achieve overall
objectives and goals of a firm. It is determined as an efficiency of a firm within which an
association is capable of meeting its overall business objectives. Organisations with high
potentiality has strength over areas like decision making, culture, systems of work, people and
leadership.
d) Business context
A business context is determines as a context which helps in encompassing an understanding
over factors that can impact a business from different perspectives which includes the way in
which organisational decisions are developed and in analysing the goals which the business try to
achieve. This business context is utilised by IT for identifying the significant implications for
executing strategic initiatives.
e) Requirement of aspiring leaders for understanding wide leadership strategies range which can
be applied on various contexts of businesses
Aspiring leaders requires understanding for leadership strategies because it helps them to achieve
overall goals of a business. It also allows them to think strategically and effectively participate in
decision making procedure. It also allows leaders to make a competitive difference.
4. Ability for critically evaluating motivational range theories within a business context that is
important for aspiring leaders
a) Motivational Theory
It refer to those methods and concepts which are used by the organisations to motivate
the employees and workforce of the company so that they can perform their work and task in
effective manner and help the company in accomplishing the aims and objectives of it. The
motivation is a actuation that force a person to work in different manner. These kind of concepts
is undertaking with screening what individuals to work regarding a goal or result.
b) Categories of theories of motivation
These theories are categorised in two section in which on is content theory and other is
process theory. Content theories consist Maslow Hierarchy of needs, Haerzberg Two factor
3

theory, McClelland's needs theory and Alderfer's ERG theory. Process theories include Vroom's
expectancy theory, Adam's equity theory, Goal setting theory and reinforcement theory.
c) Term for workers motivation
Aspiration is term for workers motivation because when the management provide
motivational sessions to them they inspire and show more evolvement in performing their roles
and responsibilities.
d) Appreciative inquiry technique
It is a modification administration approach which concentrate on finding out what is
working well, analysing why it is working appropriately and the doing more of it. The basic
tenet of appreciative inquiry is that a company will gain success in whichever direction that
individual in the firm concentrate their attention. There are five principle of it are the
constructionist principle, the simultaneity principle, the poetic principle, the anticipatory
principle and the positive principle.
e) Need for aspiring leaders for evaluating theories of motivation within organisational
context
Motivational theories are required to motivate the workers of the company so that the
employees can feel encouraged and complete their work in effective manner by accomplishing
the set objectives and goals of the firm which are designed by the administration of the company.
There are several theories of motivation and they are focus on different things. Such as Maslow
Hierarchy of need concentrate on fulfilling the basic needs of the employees so that when these
needs are fulfilled they feel motivated. Herzberg theory is also similar to Maslow concept which
also make focus on fulfilling different basic needs like, food, shelter, affection etc. So that
employees can workforce of the firm can be encouraged. In all the mentioned concepts Maslow
Hierachy of need is good for the company to motivate the employees.
5. Potential leadership style
a) Mine potential leadership style
My potential leadership style is of transformational leadership in which a leader work works
towards achieving organisational goals and objectives and in identifying certain changes that
helps in creating a vision for identifying required changes and creating a vision for guiding the
changes through inspiration and through execution of changes. I have chosen this style of
4
expectancy theory, Adam's equity theory, Goal setting theory and reinforcement theory.
c) Term for workers motivation
Aspiration is term for workers motivation because when the management provide
motivational sessions to them they inspire and show more evolvement in performing their roles
and responsibilities.
d) Appreciative inquiry technique
It is a modification administration approach which concentrate on finding out what is
working well, analysing why it is working appropriately and the doing more of it. The basic
tenet of appreciative inquiry is that a company will gain success in whichever direction that
individual in the firm concentrate their attention. There are five principle of it are the
constructionist principle, the simultaneity principle, the poetic principle, the anticipatory
principle and the positive principle.
e) Need for aspiring leaders for evaluating theories of motivation within organisational
context
Motivational theories are required to motivate the workers of the company so that the
employees can feel encouraged and complete their work in effective manner by accomplishing
the set objectives and goals of the firm which are designed by the administration of the company.
There are several theories of motivation and they are focus on different things. Such as Maslow
Hierarchy of need concentrate on fulfilling the basic needs of the employees so that when these
needs are fulfilled they feel motivated. Herzberg theory is also similar to Maslow concept which
also make focus on fulfilling different basic needs like, food, shelter, affection etc. So that
employees can workforce of the firm can be encouraged. In all the mentioned concepts Maslow
Hierachy of need is good for the company to motivate the employees.
5. Potential leadership style
a) Mine potential leadership style
My potential leadership style is of transformational leadership in which a leader work works
towards achieving organisational goals and objectives and in identifying certain changes that
helps in creating a vision for identifying required changes and creating a vision for guiding the
changes through inspiration and through execution of changes. I have chosen this style of
4

leadership because it helps in inspiring and motivating workers to create and innovate changes
which will help them shape and grow for the future success of a company.
b) My key strengths
My strengths are my communication and motivational skills which help me to achieve business
goals and objectives. With the help of my effective communication skills, I was able to form
proper communication with my subordinates which helps them to improve their skills and
performance. I gave them a platform to express their opinions and views by which they are able
to communicate with me effectively. It helps me in understanding their views more properly.
With the help of my motivational skills, I was able to motivate my subordinated in achieving
their business goals and objective. I motivate them by providing them performance appraisal.
c) Key challenges
My key challenge is my decision making skills due to which there can be delay in decision
making procedure. Due to large number of people taking participate in decision making process,
I may not arrive at a common decision which is not good for an organisation. My other challenge
is coordination skills as it may be difficult to coordinate with each and every person in an
organisation.
d) Requirement of personal development for developing my leadership ability
I think I require personal development for enhancing my decision making and coordination skills
which h will help me in developing as an effective leader.
5
which will help them shape and grow for the future success of a company.
b) My key strengths
My strengths are my communication and motivational skills which help me to achieve business
goals and objectives. With the help of my effective communication skills, I was able to form
proper communication with my subordinates which helps them to improve their skills and
performance. I gave them a platform to express their opinions and views by which they are able
to communicate with me effectively. It helps me in understanding their views more properly.
With the help of my motivational skills, I was able to motivate my subordinated in achieving
their business goals and objective. I motivate them by providing them performance appraisal.
c) Key challenges
My key challenge is my decision making skills due to which there can be delay in decision
making procedure. Due to large number of people taking participate in decision making process,
I may not arrive at a common decision which is not good for an organisation. My other challenge
is coordination skills as it may be difficult to coordinate with each and every person in an
organisation.
d) Requirement of personal development for developing my leadership ability
I think I require personal development for enhancing my decision making and coordination skills
which h will help me in developing as an effective leader.
5
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PART 2
6
6

INTRODUCTION
Business organisation describes the structure of the company as it help in order to meet
the goals and objectives. In simpler term, businesses are designed in order to focus on generating
or earning the profits which is used in order to improve the society (Doppelt, 2017). By
considering the business environment, there are two types of business organisations first one is
for profit which put emphasis on earning profits and the other one is not for profit which focus
on doing welfare and social services. In order to regulate in the business environment,
organisations need some particular goals and legal configuration in order to define the liabilities
in the ownership of business. This report is in the context of Starbucks which is a coffee shop
and operate its store in many countries. This assignment is going to depict the servant leadership
and also evaluate the leadership strategy of Kevin Johnson. It also going to describe that why
Johnson have such personal brand as an effective global leader. Furthermore, it also provide
recommendations in order to develop current success and maintain the sustainability of
Starbucks.
MAIN BODY
Servant leadership
It is a concept in which individuals interacts with each other such as with management or
employees with the aim of achieving authority rather than power. This system depicts the
decentralised structure of an organisation and its primary goal is to serve for an organisation as it
the different approach from the traditional leadership approaches (Moxen and Strachan, 2017).
Moreover, the servant leader share power and put the requirement of their workforce first in
order to develop them and also perform highly. The passionate servant leader can easily carries
the legacy of Starbucks in order to develop the connection from their subordinates in order to
drive the strategies for the growth and development of their services. While talking about the
Kevin Johnson who is the president and CEO of Starbucks, provide its services to company and
consider himself as the servant of company. In order to describe the potential difficulties and
particular challenges of servant leadership in the current volatile, uncertain, complex and
ambiguous business environment. Presently, Starbucks is using servant leadership which is
classified by the behavioural manifestation of the culture between the leaders and include
corporate and team leaders as as they put emphasis on the support of subordinates to ensure that
7
Business organisation describes the structure of the company as it help in order to meet
the goals and objectives. In simpler term, businesses are designed in order to focus on generating
or earning the profits which is used in order to improve the society (Doppelt, 2017). By
considering the business environment, there are two types of business organisations first one is
for profit which put emphasis on earning profits and the other one is not for profit which focus
on doing welfare and social services. In order to regulate in the business environment,
organisations need some particular goals and legal configuration in order to define the liabilities
in the ownership of business. This report is in the context of Starbucks which is a coffee shop
and operate its store in many countries. This assignment is going to depict the servant leadership
and also evaluate the leadership strategy of Kevin Johnson. It also going to describe that why
Johnson have such personal brand as an effective global leader. Furthermore, it also provide
recommendations in order to develop current success and maintain the sustainability of
Starbucks.
MAIN BODY
Servant leadership
It is a concept in which individuals interacts with each other such as with management or
employees with the aim of achieving authority rather than power. This system depicts the
decentralised structure of an organisation and its primary goal is to serve for an organisation as it
the different approach from the traditional leadership approaches (Moxen and Strachan, 2017).
Moreover, the servant leader share power and put the requirement of their workforce first in
order to develop them and also perform highly. The passionate servant leader can easily carries
the legacy of Starbucks in order to develop the connection from their subordinates in order to
drive the strategies for the growth and development of their services. While talking about the
Kevin Johnson who is the president and CEO of Starbucks, provide its services to company and
consider himself as the servant of company. In order to describe the potential difficulties and
particular challenges of servant leadership in the current volatile, uncertain, complex and
ambiguous business environment. Presently, Starbucks is using servant leadership which is
classified by the behavioural manifestation of the culture between the leaders and include
corporate and team leaders as as they put emphasis on the support of subordinates to ensure that
7

every employee grow in the organisation. This style describes that leaders put employees first as
they become the base of company and manages the whole management, employees and
customers as it the complement of democratic leadership (Apajalahti, Temmes and Lempiälä,
2018). It shows the importance of caring for employees as it the way in order to improve the
morale of workforce and also provide satisfaction to their consumers. The former president of
Starbucks adopt this culture in which they believed that the employees needs more care in order
to develop productivity and provide satisfaction to their respective customers.
Critical evaluation of KJ's leadership
Presently, Starbucks is in the pressure of increase the crowded coffee market because
company is continuously attain quarterly sales growth of 5% or more in the US. As per their
business analysts they suggested that this was the outcome of the acceleration of new store
openings as comparison to the other coffee shops and also provide better quality coffee in
comparison to their competitors (Breuer and Lüdeke-Freund, 2017). In order to expand and
increase their market they opened reserve and roastry stores which is the luxurious coffee shops
among its all stores and are very expensive as they use advanced technologies in order to provide
services to their customers. The “reserves and roastry stores” are the latest move which is taken
by Johnson in his two year tenure in order to bring more financial discipline in their business and
by this they earn more profit for their shareholders. For this, company leads to bring more
disciplined approach as it helps in the expansion of business. There are various leadership
approaches which is used by Kevin Johnson in order to set example as what the business leaders
should do which is mentioned as under:
Try to make big changes: In order to survive in the market, changes are essential in order
to bring organisation to the next level (Scallon and Sten, 2017). This style was used in order to
tackle uncertain changes. By considering Johnson as when he left the Microsoft in order to lead
Juniper Networks as at this time, the economy of US was worst and nation was facing crises. It
depicts that the Johnson invest in time in order to build relationship with employees and develop
effective team which include employees, investors, directors and many more. Furthermore, it
also introduce changes as per the need of employees and their adoption criteria.
Prioritises workforce: While talking about the Johnson he give more importance to their
workforce as it helps in order to increase the overall performance and morale of employees
(Bason, 2017). Johnson did this by involving more and more employees in work as it helps in
8
they become the base of company and manages the whole management, employees and
customers as it the complement of democratic leadership (Apajalahti, Temmes and Lempiälä,
2018). It shows the importance of caring for employees as it the way in order to improve the
morale of workforce and also provide satisfaction to their consumers. The former president of
Starbucks adopt this culture in which they believed that the employees needs more care in order
to develop productivity and provide satisfaction to their respective customers.
Critical evaluation of KJ's leadership
Presently, Starbucks is in the pressure of increase the crowded coffee market because
company is continuously attain quarterly sales growth of 5% or more in the US. As per their
business analysts they suggested that this was the outcome of the acceleration of new store
openings as comparison to the other coffee shops and also provide better quality coffee in
comparison to their competitors (Breuer and Lüdeke-Freund, 2017). In order to expand and
increase their market they opened reserve and roastry stores which is the luxurious coffee shops
among its all stores and are very expensive as they use advanced technologies in order to provide
services to their customers. The “reserves and roastry stores” are the latest move which is taken
by Johnson in his two year tenure in order to bring more financial discipline in their business and
by this they earn more profit for their shareholders. For this, company leads to bring more
disciplined approach as it helps in the expansion of business. There are various leadership
approaches which is used by Kevin Johnson in order to set example as what the business leaders
should do which is mentioned as under:
Try to make big changes: In order to survive in the market, changes are essential in order
to bring organisation to the next level (Scallon and Sten, 2017). This style was used in order to
tackle uncertain changes. By considering Johnson as when he left the Microsoft in order to lead
Juniper Networks as at this time, the economy of US was worst and nation was facing crises. It
depicts that the Johnson invest in time in order to build relationship with employees and develop
effective team which include employees, investors, directors and many more. Furthermore, it
also introduce changes as per the need of employees and their adoption criteria.
Prioritises workforce: While talking about the Johnson he give more importance to their
workforce as it helps in order to increase the overall performance and morale of employees
(Bason, 2017). Johnson did this by involving more and more employees in work as it helps in
8
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order to inspire them and make them the important part of company in order to achieve success
and growth. As this approach is very open minded and also help in order to inspire the workforce
to become them more professional, innovative and collaborative.
Technology is the significant part of Business: To set up the business and expand itself
in new market it is important to take technology with them as it help in order to become easy to
regulate their business with the use of technology (Bradford, Guzmán and Trujillo, 2017). As
Johnson's leadership style plays a significant role in sales and marketing which is related with the
technology focused teams in order to represent the importance of technology as it helps in the
growth and success of business. Furthermore, technology helps them in their research and
development and also helps to see the sequence to take the decisions and actions.
Positive and Negative impact of Kevin Johnson's Leadership Style:
Positive: Decisions are based on the benefits: While talking about the leadership style of Kevin
Johnson, the leaders will take decisions by considering the teams and employees. In
Johnson's leadership style, the decisions are made by considering the employees and
teams as they are the important factor of which help in order to improve the overall
performance of employees (Potdar, Unnikrishnan and Singh, 2019). This leadership put
positive impact on employees as here leaders all alone manages the management,
employees and customers. Encourage empathy: As considering the overall performance of employees it is
improved with the help of leaders as they take decisions by keeping the view of
environment or the conditions of their employees. In addition to this, it allows that
leaders can refuse the request if it is not beneficial for them as when employees are not
feeling comfortable. People grow in servant leadership environment: This leadership put positive impact on
the performance of employees as in this style employees develop themselves and also
learn new things. Furthermore, they also think that they are important and worthy for the
organisation and business environment too (Kakabadse and Bank, 2018). It is beneficial
to improve the performance of employees as by using this organisations can hold their
employees for the longer period of time as it leads to increase the overall productivity of
organisation.
9
and growth. As this approach is very open minded and also help in order to inspire the workforce
to become them more professional, innovative and collaborative.
Technology is the significant part of Business: To set up the business and expand itself
in new market it is important to take technology with them as it help in order to become easy to
regulate their business with the use of technology (Bradford, Guzmán and Trujillo, 2017). As
Johnson's leadership style plays a significant role in sales and marketing which is related with the
technology focused teams in order to represent the importance of technology as it helps in the
growth and success of business. Furthermore, technology helps them in their research and
development and also helps to see the sequence to take the decisions and actions.
Positive and Negative impact of Kevin Johnson's Leadership Style:
Positive: Decisions are based on the benefits: While talking about the leadership style of Kevin
Johnson, the leaders will take decisions by considering the teams and employees. In
Johnson's leadership style, the decisions are made by considering the employees and
teams as they are the important factor of which help in order to improve the overall
performance of employees (Potdar, Unnikrishnan and Singh, 2019). This leadership put
positive impact on employees as here leaders all alone manages the management,
employees and customers. Encourage empathy: As considering the overall performance of employees it is
improved with the help of leaders as they take decisions by keeping the view of
environment or the conditions of their employees. In addition to this, it allows that
leaders can refuse the request if it is not beneficial for them as when employees are not
feeling comfortable. People grow in servant leadership environment: This leadership put positive impact on
the performance of employees as in this style employees develop themselves and also
learn new things. Furthermore, they also think that they are important and worthy for the
organisation and business environment too (Kakabadse and Bank, 2018). It is beneficial
to improve the performance of employees as by using this organisations can hold their
employees for the longer period of time as it leads to increase the overall productivity of
organisation.
9

Negative: Decisions take longer to be made: Somehow, servant leadership put negative impact on
the performance of employees and also on the decision making of leaders as when the
leaders take decisions by viewing all the perspective of employees then it take too much
time and can delays the production of company and also can become barrier in the
performance of employees because they get late instructions (Alade and Windapo, 2019).
Furthermore, it also slow down the implementation procedure and also become costly
from the view point of revenues. It requires retraining: To become a servant leader it require extra time because it is not
so easy to provide the services without any kind of profit. To survive in this type of
business environment the leaders need to spend extra time and money as it is helpful in
providing retraining to their employees in order to become servant leader and also useful
in thinking in that way. Role of leader is lessened: By considering this leadership style, it put negative impact on
the personal life of employees as they get least or less time for their personal life and also
sees that their the request is self serving (Doppelt, 2017). While talking about the leaders,
they get more frustrated in order to serve for their society.
Ethical Considerations
Response to racial discrimination incident:
Before sometime ago in April 2018, two men were sitting in Starbucks and was waiting
for their friend. But after sometime, when they does not order anything for them then staff
members gets suspicious and called police by which both of them get arrested by somehow they
were got released after eight hours in custody. After they got released, then they told ABC
correspondent that they have never been asked to leave the cafe by any of their staff member
before being arrested by which their video become viral. For this act, Johnson take quick action
and immediately took apology on twitter.
Kevin Johnson's Personal Brand
Kevin Johnson have such a strong personal brand as an effective global leader by
showing its different management view points as it help in order to increase their working
standards. By taking the perspective of management, its around 70% staff members are students
and because of this company get fresh and innovative ideas on regular basis as they have fresh
10
the performance of employees and also on the decision making of leaders as when the
leaders take decisions by viewing all the perspective of employees then it take too much
time and can delays the production of company and also can become barrier in the
performance of employees because they get late instructions (Alade and Windapo, 2019).
Furthermore, it also slow down the implementation procedure and also become costly
from the view point of revenues. It requires retraining: To become a servant leader it require extra time because it is not
so easy to provide the services without any kind of profit. To survive in this type of
business environment the leaders need to spend extra time and money as it is helpful in
providing retraining to their employees in order to become servant leader and also useful
in thinking in that way. Role of leader is lessened: By considering this leadership style, it put negative impact on
the personal life of employees as they get least or less time for their personal life and also
sees that their the request is self serving (Doppelt, 2017). While talking about the leaders,
they get more frustrated in order to serve for their society.
Ethical Considerations
Response to racial discrimination incident:
Before sometime ago in April 2018, two men were sitting in Starbucks and was waiting
for their friend. But after sometime, when they does not order anything for them then staff
members gets suspicious and called police by which both of them get arrested by somehow they
were got released after eight hours in custody. After they got released, then they told ABC
correspondent that they have never been asked to leave the cafe by any of their staff member
before being arrested by which their video become viral. For this act, Johnson take quick action
and immediately took apology on twitter.
Kevin Johnson's Personal Brand
Kevin Johnson have such a strong personal brand as an effective global leader by
showing its different management view points as it help in order to increase their working
standards. By taking the perspective of management, its around 70% staff members are students
and because of this company get fresh and innovative ideas on regular basis as they have fresh
10

and talented workers. Starbucks is more dedicated to the academic and career success of its
employees and also provide tuition coverage to their employees as they can choose over 70
online degree programs (Moxen and Strachan, 2017). Furthermore, they develop with support
team which include dedicated enrolled counsellor in order to guide the procedure of joining and
success career advisors as it helps in getting knowledge around different kinds of subjects. By
this, 80% of employees are happy with the leadership of the company. By taking the viewpoint
of employees as companies try to sell their products and services in the package to partners
because company offer free knowledge and information with appropriate benefits and also
guarantee to provide many options for the high payment or the college achievement programs.
Recommendations
Starbucks is involved into a multinational chain from the small scale in order to develop
its procedure for its superiors as it help to communicate the staff when the problems occur. As
company has many retail stores and they provide services to around 50 million customers every
week and have various types of employees all over the world.
It is recommended that company should take their customers feedback as by this they get
relevant information about their product or if the changes or modifications happen in the
products. As for this, the feedback of customers is useful and more appropriate.
Moreover, they also need to increase their marketing as it help in boosting or enhancing
their overall sales and revenues which can become profitable and useful for company to
achieve sustainability in the market.
CONCLUSION
From the above discussion it is summarised that business organisations are the structure
in which workforce perform their functions in order to meet their goals and objectives. It is
useful in order to increase performance and achieve goals and objectives because they need
proper guidance and support as it helps them in increasing the productivity of the organisation.
For this, they need proper leaders and leadership style which is suitable for employees. In the
context of Starbucks they use Kevin Johnson's leadership which is the servant as it is helpful in
order to retain their best talent or dedicated employees and also improve the overall performance
of their workforce.
11
employees and also provide tuition coverage to their employees as they can choose over 70
online degree programs (Moxen and Strachan, 2017). Furthermore, they develop with support
team which include dedicated enrolled counsellor in order to guide the procedure of joining and
success career advisors as it helps in getting knowledge around different kinds of subjects. By
this, 80% of employees are happy with the leadership of the company. By taking the viewpoint
of employees as companies try to sell their products and services in the package to partners
because company offer free knowledge and information with appropriate benefits and also
guarantee to provide many options for the high payment or the college achievement programs.
Recommendations
Starbucks is involved into a multinational chain from the small scale in order to develop
its procedure for its superiors as it help to communicate the staff when the problems occur. As
company has many retail stores and they provide services to around 50 million customers every
week and have various types of employees all over the world.
It is recommended that company should take their customers feedback as by this they get
relevant information about their product or if the changes or modifications happen in the
products. As for this, the feedback of customers is useful and more appropriate.
Moreover, they also need to increase their marketing as it help in boosting or enhancing
their overall sales and revenues which can become profitable and useful for company to
achieve sustainability in the market.
CONCLUSION
From the above discussion it is summarised that business organisations are the structure
in which workforce perform their functions in order to meet their goals and objectives. It is
useful in order to increase performance and achieve goals and objectives because they need
proper guidance and support as it helps them in increasing the productivity of the organisation.
For this, they need proper leaders and leadership style which is suitable for employees. In the
context of Starbucks they use Kevin Johnson's leadership which is the servant as it is helpful in
order to retain their best talent or dedicated employees and also improve the overall performance
of their workforce.
11
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REFERENCES
Books and Journals
Alade, K. and Windapo, A., 2019, July. 4IR Leadership Effectiveness and Practical Implications
for Construction Business Organisations. In Construction Industry Development Board
Postgraduate Research Conference. (pp. 62-70). Springer, Cham.
Apajalahti, E.L., Temmes, A. and Lempiälä, T., 2018. Incumbent organisations shaping
emerging technological fields: cases of solar photovoltaic and electric vehicle charging.
Technology Analysis & Strategic Management. 30(1). pp.44-57.
Bason, C., 2017. Leading public design: Discovering human-centred governance. Policy Press.
Bradford, H., Guzmán, A. and Trujillo, M.A., 2017. Determinants of successful
internationalisation processes in business schools. Journal of Higher Education Policy
and Management. 39(4). pp.435-452.
Breuer, H. and Lüdeke-Freund, F., 2017. Values-based network and business model innovation.
International Journal of Innovation Management. 21(03). p.1750028.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
Kakabadse, A. and Bank, J., 2018. Working in organisations. Routledge.
Moxen, J. and Strachan, P., 2017. Managing green teams: environmental change in
organisations and networks. Routledge.
Potdar, A., Unnikrishnan, S. and Singh, A., 2019. A framework for climate change management
in organisations: a case for India. World Review of Entrepreneurship, Management and
Sustainable Development. 15(3). pp.303-334.
Scallon, M. and Sten, M.J., 2017. Environmental Positioning for the Future: A Review of 36
Leading Companies in the Pacific Northwest Region of the United States of America.
In Greening the Boardroom. (pp. 145-163). Routledge
12
Books and Journals
Alade, K. and Windapo, A., 2019, July. 4IR Leadership Effectiveness and Practical Implications
for Construction Business Organisations. In Construction Industry Development Board
Postgraduate Research Conference. (pp. 62-70). Springer, Cham.
Apajalahti, E.L., Temmes, A. and Lempiälä, T., 2018. Incumbent organisations shaping
emerging technological fields: cases of solar photovoltaic and electric vehicle charging.
Technology Analysis & Strategic Management. 30(1). pp.44-57.
Bason, C., 2017. Leading public design: Discovering human-centred governance. Policy Press.
Bradford, H., Guzmán, A. and Trujillo, M.A., 2017. Determinants of successful
internationalisation processes in business schools. Journal of Higher Education Policy
and Management. 39(4). pp.435-452.
Breuer, H. and Lüdeke-Freund, F., 2017. Values-based network and business model innovation.
International Journal of Innovation Management. 21(03). p.1750028.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
Kakabadse, A. and Bank, J., 2018. Working in organisations. Routledge.
Moxen, J. and Strachan, P., 2017. Managing green teams: environmental change in
organisations and networks. Routledge.
Potdar, A., Unnikrishnan, S. and Singh, A., 2019. A framework for climate change management
in organisations: a case for India. World Review of Entrepreneurship, Management and
Sustainable Development. 15(3). pp.303-334.
Scallon, M. and Sten, M.J., 2017. Environmental Positioning for the Future: A Review of 36
Leading Companies in the Pacific Northwest Region of the United States of America.
In Greening the Boardroom. (pp. 145-163). Routledge
12
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