Leading Through Digital Disruption

Leading Through Digital
Disruption
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................3
TASK 3............................................................................................................................................4
TASK 4............................................................................................................................................5
TASK 5............................................................................................................................................6
TASK 6............................................................................................................................................7
TASK 7............................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
Every organisation need to implement and adopt change so that they met market needs. In
digital world there are several trends occurring. This has highly transformed process, operation,
etc. that has led to increase firm efficiency (Krämer, and Kalka, 2017). It is important to have
required talent to adapt and work with change. However, decision needs to be taken in effective
way. Change highly impact on organisation culture. This may be either positive or negative
depending on how staff react to it.
In report it will describe about digital transformation change in Hilton Hotel. Also,
techniques to gain insights and acquire talent. Moreover, collaboration tools will be explained as
well. Besides, what attributes and behaviour is required in leader is discussed.
TASK 1
Now, a day every company is using digital technology and tools in their operations. This is
done to increase efficiency and gain competitive advantage. So, they are focusing on brining
change of digital transformation (Larkin, 2017). It means to use technology in all areas of
operations and integrate it with each other by replacing manual process with digital one. The
change also helps in creating a positive culture and generating value. It helps in facing challenges
easily. Here, In Hilton is taken that is US Company and offer variety of hospitality services. The
hotel is going through digital transformation. It is evaluated that Hilton Hotel is facing threat of
stiff competition from rivals. Also, there is decline in their sales and profits due to covid 19.
Hence, the objective of hotel is to enhance customer experience and provide high quality
services to them through digital transformation. It will enable in retaining of customer and
reducing waiting time as well. Hilton is focusing upon using digital technology for enhancing
overall engagement of employees. This digital; transformation is helping Hilton to reduce
complexities associated with employee engagement. Hilton is focusing upon investing upon
digital technology and are encouraging employees so that they can provide their feedback for the
same for leveraging engagement of employees.
TASK 2
It is necessary for Hilton Hotel to identify changes so that that is occurring in market so that
they can make digital transformation. The changes and trends must be identified and info is
obtained about it. Hence, it makes it easy to make changes within company. So, there are various
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