Leading Through Digital Disruption

Leading Through Digital
Disruption
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Table of Contents
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................3
TASK 3............................................................................................................................................4
TASK 4............................................................................................................................................5
TASK 5............................................................................................................................................6
TASK 6............................................................................................................................................7
TASK 7............................................................................................................................................8
REFERENCES..............................................................................................................................10
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TASK 1
Now, a day every company is using digital technology and tools in their operations. This is
done to increase efficiency and gain competitive advantage. So, they are focusing on brining
change of digital transformation (Larkin, 2017). It means to use technology in all areas of
operations and integrate it with each other by replacing manual process with digital one. The
change also helps in creating a positive culture and generating value. It helps in facing challenges
easily. Here, In Hilton is taken that is US Company and offer variety of hospitality services. The
hotel is going through digital transformation. It is evaluated that Hilton Hotel is facing threat of
stiff competition from rivals. Also, there is decline in their sales and profits due to covid 19.
Hence, the objective of hotel is to enhance customer experience and provide high quality
services to them through digital transformation. It will enable in retaining of customer and
reducing waiting time as well. Hilton is a global brand of hotel change and American MNC. It is
having 584 hotels across world. It was founded by Conrad Hilton in 1919. The hotel is also
having various resorts as well. The hotel operate in almost all countries and now it is focusing
upon using digital technology for enhancing overall engagement of employees. This digital;
transformation is helping Hilton to reduce complexities associated with employee engagement.
Hilton is focusing upon investing upon digital technology and are encouraging employees so that
they can provide their feedback for the same for leveraging engagement of employees. Apart
from that, technology is installed to work in effective way and attain goals. This will also help in
eliminating disruption occurring in technology. So complex tasks can be easily performed and
within less time.
TASK 2
The changes and trends must be identified and info is obtained about it. Hence, it makes it
easy to make changes within company. So, there are various techniques by which the changes
can be determined in market that are
Pestle- this is common technique that can be used by Hilton Hotel to obtain insight about macro
economic trends. Here, they can do analysis about different factors such as political, social,
technological, etc. (Matzler, and Kohler, 2018) It will show that what factors are affecting their
operations.
Swot – it is also a technique that can be used by Hilton Hotel to find out changes in the market.
Through it, organisation will be able to identify its competitors, threats, etc. It will provide info
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