KFC Logistics and Supply Chain Management

This assignment provides a detailed analysis of KFC's logistics and supply chain management. It discusses the importance of this aspect in business, highlighting its role in avoiding delays and ensuring customer satisfaction. The report also explores how e-commerce websites can be utilized to improve business efficiency and speed. A literature review is included, featuring various studies on sustainable logistics and supply chain management.

Logistics and Supply Chain
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
TASKS.............................................................................................................................................3
Significance of KFC’s Logistics variables in avoiding such delays in the future and achieving
customer satisfaction ..................................................................................................................3
There are different types of innovation in the business process that help for increasing the
growth and development.............................................................................................................5
KFC aims to improve its reliability within its supply chain and logistics. Suggest and analyse
best practices, which can help KFC to achieve its aim. .............................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Logistics and supply chain management is a type of business process that provided the
facilities and services to their customers. It is applicable in the business process that interchange
the management system and adopt new techniques according to need and requirement of
business process. This report will discuss about the significance of KFC logistics variable that
useful for avoiding the delay in the future and also achieve the customer satisfaction. This
assignment will describe the innovation technology to increase the business efficiency and speed
therefore, e-commerce website is applicable in the business process to manage the entire
functionality in effective manner. In this way, it will help the KFC to avoid such delays in the
future, within its supply chain management.
TASKS
Significance of KFC’s Logistics variables in avoiding such delays in the future and achieving
customer satisfaction
KFC logistics management is the part of supply chain that plans and implements the ideas
towards the production and manufacture. This firm follow some logistics to manage the delay
delivery and provide the customer satisfaction. There are different resources which help for
managing the physical items such as production, packaging, warehousing, materials etc. KFC is
more concern about the different techniques and implements in the growth and development.
KFC is contributed to the DHL and launch their product in the marketplace and again also
establish their business all over the world (Dubey and et.al., 2017). There are some important
significance of Logistics variable that help for avoiding the delays discuss in given below:
Provide the correct information- delays can be occurs due to the different reason such
as delayed of deliver and services, incorrect information etc. in this way, customer can move to
another business get advantages. KFC is a leading brand to promote their product and service in
marketplace. In the future, it is required for the business to maintain their services which is
necessary to provide as much detail as possible to the customers. It also provides the actual
values and give many offers to reduce the cost of taxes and duties.
Provide proper documentation- KFC is provided the correct the documentation file to
manage supply chain of products. The documents required to collect the information regarding
the products such as package value, package weight, declaration statement and recipient address
etc. All the information can be mention in proper ways. This procedure will help for KFC in

future growth and development. Documentation is the main component of logistic process to
store the details related the payment, products, delivery information etc. this is an essential for
storing all the information in proper ways. This information can be used in the future to find the
particular product and their cost.
Adopt the automation- It is required for KFC to add the automation technology that
help for providing the product and service in quickly. In this way, the logistics management will
increase the efficiency and performance (Grant, Wong and Trautrims, 2017). This process
acquired the business process optimization to maintain the logistics process in a proper manner.
There are various type of automation tools applicable in the logistics process to automatically
check the details of delivery and track the records in easily. It is necessary for KFC to adopt the
automation technique that help for increasing the speed and efficiency of business process all
over the world. There are some specific features applicable in the website to automatically
identify the choice of person on particular product and item.
Efficient transportation- KFC is also maintained the different transportation department
that help for providing the product delivery on time. This is the important for logistics operation
to manage the entire business process of KFC in effective manner. In this way, it always
determines the best delivery route to adopt the shortage path. This is the beneficial for saving
time or money both in proper ways (Zinn and Goldsby, 2017). Cost effective packaging product
is the low investment and safety for the goods and services. It is beneficial for future growth to
optimize the packaging and occupy the less volumes. It cannot increase the weight to packages.
Analyze how innovations in e-business and e-commerce, can help KFC avoid such delays in the
future, within its supply chain management
KFC is mainly focused on the innovation to always implement new idea in the business
process. This innovation process will help for managing the entire enterprise operations and
functions. This firm is planning to grow the business which required for used the strategy to the
putting innovative ideas like e-commerce website etc. this is the best platform to share the
information of product in marketplace (Kache and Seuring, 2017). It is beneficial for user to
directly check the details of product by the official website in proper manner. There are some
challenging issues faced in the organization such as increasingly crowded market. It can be slow
down the entire server of e commerce website etc. It is required for KFC to manage the technical
aspects to increase the speed and efficiency.

There are different types of innovation in the business process that help for increasing the growth
and development.
 Target the online audience- KFC is basically designed the e-commerce website that
help for managing the entire business process. It is based on the online platform to target
the audience towards their interest and characteristics. Online website is the best option
of KFC to increase the production and sales in the marketplace. This organization is
providing the product to choice of consumers. It can be implement new ideas in their
business process and more customers attracts towards their product. It is a leading brand
and always maintain their position in the marketplace by using technology and
innovations (Mishra and et.al., 2018). This firm is provided the subscription form to the
audience to easily get all the notification in the future. Sometimes, the item or product is
not correct and they also delivered the another product time after the modification. Online
delivery is the fastest technique to track location of client.
 Personalize- The demand of customer and visitors site is also different kind of
experience that help for measure the need and requirement of consumers. Innovative idea
is beneficial in the business process to capture or record the information regarding the
product. KFC always focus on their consumer need and launched the product which is the
highly demand in marketplace.
 Integrated cross channels- For growth and development, KFC add some innovative idea
such as multi channel that offers the consumers to different types of product and services.
In this way, the experience towards the brand is also consistently manage the process.
This organization is also created their own channel to share the information related the
products, videos, articles etc (Papadopoulos and et.al., 2017). In this way, customer can
be easily differentiates the product price, quality etc. All information are available in the
marketplace.
 Browser experience to target the segments- The designed site of the e-commerce is an
efficient and effective that well structured to provide the proper navigation to the
customers. This key will help for audience to guide towards the online platforms. It is
expressive e-commerce website so that many people attracts towards their services.

This type of innovation technique help for managing the business process and also increase the
demand in the future and customer satisfaction. Business needs an appropriate method that
applicable to increase their productivity and profitability.
KFC aims to improve its reliability within its supply chain and logistics. Suggest and analyse
best practices, which can help KFC to achieve its aim.
KFC is basically commercial restaurant therefore, it main aim purpose to provide the best
quality of product and service to their customer. This firm always maintain their taste and quality
which required for organization. KFC primarily sell the chicken products in the form of
sandwiches, salads, pieces etc. there primary objective to provide the fried chicken and also
offers different line of chicken product. It is a leading brand in UK to expand the business all
over the world. Many customers attract towards their brand value and quality of services which
is the best in both ways. This organization always encourage the audience to choose their
products. Manager is a responsible person to manage the entire activities and plans for achieving
the overall business performance and customer satisfaction (Sindi and Roe, 2017). KFC trying to
improve their logistics chain which requires identifying the competition level in marketplace.
There are other competitors who will establish the business and also introducing the new product
in marketplace. There are various option for customer to choose the best product and services.
There are the best practices of KFC which help for achieving their goals and objectives.
 Increase inventory velocity- Inventory is the fastest process and move quickly from
low to high level. KFC must manage the flow between the suppliers and manufacture
because it is useful for protecting the quality of products in marketplace. This will
applicable to change the entire product system of business process.
 Implement lean logistics and supply chain management- lean logistics is part of
supply chain management which can remove all the unwanted waste products in the
system. This waste product is created due to increase the excessive inventory products
and times (Yazdani and et.al., 2017). This is the most common concept that applicable in
the supply chain to manage the supplier performance in the organization.
 Improve supplier performance- KFC is becoming successful due to the performance of
suppliers. This is the important part of organization to maintain the product quality,
service and also delivered the product at right place on time. Supplier has more

responsibilities to handle the product delivery process. Collaboration between the
organization and supplier are important that help for finished the material and goods in
the factories. KFC has efficient and strong supplier that always maintain their
performance and efficiency. In this way, this firm is increasing the productivity and
profitability in the future or also provide customer satisfaction services.
 Maximize inventory yield- This is the main windows of organization to get the
opportunities such as maximum price, yield of products etc. KFC is also reduced the cost
of product and maintain the profit margin which required for growth and development.
Many customers attract towards to their offers and discounts etc.
 Segment the supply chain- Many organizations has one supply chain so that KFC is also
includes in the firms. This company used the specific approach to maintain the
performance and create static noise in the internal and external sources. These sources
also distract the supply chain management of KFC (wanson and Stock, 2017). The main
important supply chain is that when this company focus towards the performance of
business that beneficial for growth and development.
CONCLUSION
As per discuss, it concludes that Logistics and supply chain management is a type of
business process that provided the facilities and services to their customers. It is applicable in the
business process that interchange the management system and adopt new techniques according to
need and requirement of business process. This report discuss about the significance of KFC
logistics variable that useful for avoiding the delay in the future and also achieve the customer
satisfaction. It summarized the innovation technology to increase the business efficiency and
speed therefore, e-commerce website is applicable in the business process to manage the entire
functionality in effective manner. In this way, it can be support to the KFC to avoid such delays
in the future, within its supply chain management.

REFERENCES
Books and Journals:
Dubey, R and et.al., 2017. Sustainable supply chain management: framework and further
research directions. Journal of Cleaner Production, 142, pp.1119-1130.
Grant, D.B., Wong, C.Y. and Trautrims, A., 2017. Sustainable logistics and supply chain
management: principles and practices for sustainable operations and management.
Kogan Page Publishers.
Kache, F. and Seuring, S., 2017. Challenges and opportunities of digital information at the
intersection of Big Data Analytics and supply chain management. International Journal of
Operations & Production Management, 37(1), pp.10-36.
Mishra, D and et.al., 2018. Big Data and supply chain management: a review and bibliometric
analysis. Annals of Operations Research, 270(1-2), pp.313-336.
Papadopoulos, T and et.al., 2017. Big data and analytics in operations and supply chain
management: managerial aspects and practical challenges. Production Planning &
Control, 28(11-12), pp.873-876.
Sindi, S. and Roe, M., 2017. The Evolution of Supply Chains and Logistics. In Strategic Supply
Chain Management (pp. 7-25). Palgrave Macmillan, Cham.
Swanson, D and et.al., 2017. Applying theories from other disciplines to logistics and supply
chain management: a systematic literature review. Transportation Journal, 56(3), pp.299-
356.
Yazdani, M and et.al., 2017. A group decision making support system in logistics and supply
chain management. Expert Systems with Applications, 88, pp.376-392.
Zinn, W. and Goldsby, T.J., 2017. Ensuring Impact: Thought Leadership in Logistics and
Supply Chain Research. Journal of Business Logistics, 38(2), pp.78-79.