Logistics Management at Coca-Cola

This assignment analyzes the logistics functions of The Coca-Cola Company, focusing on its distribution network, supply chain management, and efforts to reduce carbon footprint. It examines the company's challenges in maintaining effective logistics operations amidst growing customer awareness of environmental concerns. The report utilizes secondary sources like the company's annual reports and literature review to evaluate sourcing practices and identify key issues within Coca-Cola's logistics framework.

Logistics functions – At Coco Coal

Table of Contents
Background.................................................................................................................................................3
Project Topic...............................................................................................................................................3
Purpose of research.....................................................................................................................................4
Literature review.........................................................................................................................................4
Research method.........................................................................................................................................4
References...................................................................................................................................................6

Project statement
Background
The present report is based on the Coco-Cola company. It is the largest and oldest beverage
retailer, manufacturer and marketer of non-alcoholic beverage concentrates and syrups. The
company offers more than 500 brands in over 200 countries (Coco-Cola, 2017). It is also
considered as one of the world’s most valuable company. The company offers a large number of
products such as Diet Coke, Fanta and Sprite and a wide range of other beverages. It operates its
businesses all around the world and it’s headquarter is situated in Atlanta, Georgia.
Project Topic
The company conducts business operation in the entire world. The logistics functions of the
company are divided into several parts. The core activity of the company is its logistics functions
and to maintain distribution network and supply chain products in the entire USA (Coco-Cola,
2017).
The CEO of the company has set a vision to reduce the overall carbon footprint by 15% in the
year of 2020 as compared to the 2007 baseline (Huang, 2014). In the opportunities to improve
the distribution network and also support the clean energy, the company has installed 2000 EMS
-55 energy management device in the vending machines.
There are several other opportunities also available in the distribution network of the company.
For improving conditions of logistics management, Coca-Cola Company manufacture products
more frequently. In addition, the company also increase the energy efficient equipment and also
increase the use of electronic trucks.

At present, the company is unable to achieve its set targets. Most of the time, the organization
has to face problems to maintain their logistic management in an effective manner. With the
growing awareness of the customers about the pollution and carbon emission, customers have
become more aware of these factors while making purchases. So, by adopting energy efficient
products and services, the company can overcome such problems effectively.
Purpose of Research
Hence, the purpose of the project is to investigate logistics function of the company and the main
problems which are included in it. The Coca-Coal company is the most valuable brand in the
entire world. This research is making analysis on the core function of logistics management and
also identify those issues which are related to its logistic functions.
Literature review
The main problem which are faced in the logistic functions is the transportation and distribution
management as the company want to make its transportation and distribution management
facilities in the form of clean energy. In the perspective of Bowersox (2011), the customers of
company have become aware of the environment. The company wants to reduce carbon emission
which is generated through its logistics network.
Myerson, (2012) has stated that tthrough the logistic management, the company easily distribute
its products throughout the world and also it help the business to fulfill the demand of the
customers frequently.
Research method
For making the research on the Coco-Coal company, data is gathered through the secondary
sources such as company’s annual report on logistics management (Coco-Cola. 2017). With the

help of this data, the research report will identify souring practice and evaluate the conditions of
the logistics operations. In addition, qualitative data analysis also uses to make research on the
whole industry.

References
Coco-Cola. (2017 Annual Report. 3rd November, 2017
http://www.coca-colacompany.com/2016-sustainability-report
Huang, S. T. (2014). CUSTOMER SATISFACTION ASSESSMENT OF FOURTH PARTY
LOGISTICS SERVICE PROVIDERS BY USING QUALITY FUNCTION
DEPLOYMENT. The International Journal of Transport & Logistics, 14, 1.
Bowersox. (2011). Supply chain logistics management. Tata McGraw-Hill Education.
Myerson, P. (2012). Lean Supply Chain and Logistics Management. McGraw Hill Professional.