Marketing Essentials: Coco-cola Biscuits Marketing Plan

MARKETING ESSENTIALS
P4

P4 Develop a basic marketing plan
■ Executive Summary- Coco-cola is h high British multinational company to provide
soft drinks in different flavours like coke, sprite. But to have more productivity it is
planning to launch a new product called “Coco-cola Biscuits”.
■ Mission- Coco-cola seems to have more productivity of their products. Its short term
vision is to increase market share and aware more and more people about their products
and fulfil customer needs and demands.
■ Vision- Coco-cola step by step growing and setting network worldwide. Its long term
vision is to have sustainable growth and longer productivity. Its aim to increase trust
within public that their products are safe to use.

CONTINUE....
Objectives-
■ To increase sale of products by 20% by the end of year 2019.
■ To increase market share by 15% by the end of year 2019.
■ To increase customers by 30% by the end of year 2019.

CONTINUE....
■ SWOT analysis of Coco-cola
Strength Weakness Threats Opportunities
 It has different unique identity
among other brands.
 It has strong trust of customers
related to quality.
 It has presence all over the world
and has effective distribution
network.
 It has strong infrastructure and
other structural changes.
 Other competitive brand like pepsi
also present same favoured soft
drink.
 Health conscious people do not
prefer to have carbonated
beverages.
 Reduction in consumer demands of
beverages.
 Competition increases from other
favourable global brands.
 Demand increases of having
organic healthy energy drinks.
 It has opportunity to make a partner
to increase network of distribution
worldwide effectively.