Logistics Management in Cadbury Dairy Milk: Interface with Marketing, Production, and Financing

Logistics management
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Contents

Introduction...................................................................................................................... 4
Logistics interface with marketing, production and financing...........................................4
Order cycle.......................................................................................................................6
Inventory management.................................................................................................... 7
Conclusion....................................................................................................................... 7
References.......................................................................................................................9

Introduction
This report aims to identify interface areas of logistic and other core functional areas of
the organization Cadbury Dairy milk. The report analyses the effectiveness of the
current order cycle and inventory management. Based on suitable theories, the
improvements are suggested. The report describes in brief bout logistical theories and
how these theories are applicable in the functioning of the selected organization. The
organization selected for the purpose is Cadbury Dairy Milk, a chocolate bar company.
The company uses different tactics to lure the customers and widely spread throughout
the world (Gopalakrishnan, 2018). It holds the major share of the chocolate market in
most of the countries. The company also exploits cultural values of the local areas and
accordingly changes the taste. The target of the company is the whole world as
chocolate is consumed by everyone.
The vision of Cadbury dairy milk is working together ‘to create the brands people love’.
The mission statement says that Cadbury means quality. Cadbury aspires to sell quality
products to the consumers. The main aim and objective of the company are to become
the largest and the best confectionery company. The Cadbury provides quality and tasty
products to consumers; it changes the taste according to local taste preferences. It has
an effective distribution channel so it is doing very well in the market. It contracts with
customers directly through direct distribution channels; at the same time, it applies the
indirect method of distribution to reach to the remote areas of the particular region. The
structure of distribution channel partners is effectively managed which is the key to
Cadbury’s success all over the world (Sultan, 2016). Along with physical distribution, the
company pays adequate attention to information and communication. It provides a
grievance redressal mechanism. The consumers can give their feedback to the
company if they desire.