Consulting Project Portfolio for LSST Institute: Digital Marketing Expansion

This consulting project portfolio is about the expansion of digital marketing for LSST Institute. The project aims to enhance the business and education sector of LSST by expanding their business in new markets. The portfolio includes the client project brief, exploration and agreement of the brief, project plan, partnership agreement, minutes of team, client and supervisor meetings. The LSST Institute is facing issues with market segmentation, high competition, and selecting the proper target market. The successful outcome of the project is to increase market awareness and student enrollment. The consulting team has agreed to hire a suitable advisor for improving digital marketing within 6 months.

BM562 Consulting in Practice

TABLE OF CONTENTS
1. Project Portfolio...........................................................................................................................3
1. Client Project Brief taken from blackboard.............................................................................3
2. Exploration and agreement of the brief from first meeting with client...................................4
3.Project plan...............................................................................................................................5
4. Partnership agreement.............................................................................................................5
5. Minutes of (Team) Meeting.....................................................................................................5
6. Minutes of (Client) Meeting....................................................................................................8
7. Minutes of (Supervisor) Meeting...........................................................................................10
REFERENCES..............................................................................................................................13

1. Project Portfolio
TASK EVIDENCE
1 Copy of original brief provided by the client Taken from Blackboard
2 Exploration and agreement of brief, expectations
and outcomes of the project following first meeting
with client
Template is in this document.
3 Detailed Project Plan with monthly updates Original plan plus two
monthly project progress
summaries
4 Signed Partnership Agreement
Document
5 Minutes of all team meetings At least 3 sets of team
meeting minutes
Template is in this document.
6 Minutes of all supervisor meetings At least 3 sets of supervisor
meeting minutes
Template is in this
document
.
7 Minutes of all client meetings At least 3 sets of client
meeting minutes in addition to
the exploration of brief
Template is in this
document
8 Showcase evidence Photos, blog, video etc
9 CLIENT REFERENCE and assessment
It is your responsibility to obtain this.
(This is worth 10% of the final mark of this
submission)
Template is in this document
10 Group log of portfolio contributions Template is in this document
11 Any further Appendices which add value to the
portfolio
1. Client Project Brief taken from blackboard
The London school of science and technology has planning to expand their business or institute
in new market for increasing the productivity (Dakouan, 2019). Hence, they are facing the issues
towards the utilization of the digital marketing and the marketing with their services. the LSST

institute is now facing the major issue with respect to digital marketing where they have
segmented the online courses educational services.
2. Exploration and agreement of the brief from first meeting with client
Date: 15 January, 2022
Present: Organization manager, marketing team, human resource team.
Absent: Staff
What is the problem(s) or issue that the client needs to address?
The client, LSST institute is aimed to enhance their business and education sector at
higher position by expanding their business in new market but facing some issues during
the expansion (Alves and et.al., 2019). There are mainly three issues such as
 The LSST institute does not have large market segment from which they are
unable to increase their productivity higher.
 There is high competition in the market from which LSST not able to earn the
profit.
 They do not able to select the proper segment and target market for them from
which it is difficult for them to enhance the performance.
Why is s/he focusing on this problem?
The LSST is focusing on this issue because they are not able to enhance their growth nd
development in the new market area and even not capable to do a proper marketing for
the delivery of their educational courses.
Further background information about the company/competitors/customers etc, relevant
to the problem
The LSST is an institute located at United Kingdom. The company wants to expand their
business in new market but do not able to select the particular target market and Fairfeild
is the competition for LSST.
Key deliverables/What would be a ‘successful’ outcome for the client, by the end of the

project?
The client is required to do a proper market research nd clear strategies to grow market
awareness and can increase the students in the educational organization.
Concerns/limitations raised by the client (e.g. costs, client availability)
Lack of staff members to expand the business in new market of digital services.
Concerns raised by the consulting team
LSST manager and marketing manager
What actions were agreed and what are the deadlines for these?
The action take place for improving the digital marketing by hiring the suitable advisor in
a company. Deadline is of 6 months.
3.Project plan
4. Partnership agreement
In the entire working process, the partnership agreement has been performed by the team to
improve the performance of the organization (Brée, 2021). The cost or revenue which they
achieved will be equally distributed in team members, no matter they got profit or loss have to
faced equally.
5. Minutes of (Team) Meeting
1st set

Date: 11 January, 2022
Present: Marketing manager
Absent: Committee members
Minutes of last meeting: 1 minute
Are these accepted as a correct record?
Yes
Brief summary of any points arising
 The key problems client is facing
Agenda
 To discuss the problem with team.
For each agenda item:
Key points
 Conducting brief analysis on the information given by the LSST.
Agreed and deadlines
Actions are agreed by the team and put the deadline of 1month.
Date of next meeting: 12 January,2022
2nd set
Date: 12 January, 2022
Present: Marketing manager
Absent: Committee members
Minutes of last meeting: 1 minute
Are these accepted as a correct record?
Yes
Brief summary of any points arising
 Lack of market segmentation knowledge and unable to grow the business

Agenda
 For evaluating the competition in market
For each agenda item:
Key points
 Improving the digital marketing for the new market segmentation.
Agreed and deadlines
Actions are agreed by the team and put the deadline of 1week.
Date of next meeting: 13 January,2022
3rd set
Date: 13 January, 2022
Present: Marketing manager
Absent: Committee members
Minutes of last meeting: 1 minute
Are these accepted as a correct record?
Yes
Brief summary of any points arising
 Getting difficulty in digital marketing
Agenda
1. Discussing the data and information provided by the client.
For each agenda item:
Key points
 Conducting brief analysis on the information given by the LSST.
 Improving the digital marketing for the new market segmentation.
Agreed and deadlines
Actions are agreed by the team and put the deadline of 1month.

Date of next meeting: 15 January,2022
6. Minutes of (Client) Meeting
1st set
Date: 15 January, 2022
Present: Human resource management team
Absent: Staff and employee
Minutes of last meeting: 1 minute
Are these accepted as a correct record?
Yes
Brief summary of any points arising
 Description of strategy they will perform to attract the target market
Agenda
 To evaluate the appropriate strategy
For each agenda item:
Key points
Evaluation of different strategies.
Actions agreed and deadlines
Yes, agreed by the client and deadline is of 2 weeks.
Date of next meeting: 16 January, 2022
2nd set
Date: 16 January, 2022
Present: Human resource management team
Absent: Staff and employee
Minutes of last meeting: 1 minute
Are these accepted as a correct record?
Yes

Brief summary of any points arising
 Decide the segmentation and market
Agenda
 Understanding the suitable market for expansion
For each agenda item:
Key points
 Will require a market research
Actions agreed and deadlines
Yes, agreed by the client and deadline is of 2 weeks.
Date of next meeting: 17 January, 2022
3rd set
Date: 17 January, 2022
Present: Human resource management team
Absent: Staff and employee
Minutes of last meeting: 1 minute
Are these accepted as a correct record?
Yes
Brief summary of any points arising
 Brief about the issues
Agenda
 Methods to overcome the issues
For each agenda item:
Key points
 Tools and techniques to overcome the issues
Actions agreed and deadlines
Yes, agreed by the client and deadline is of 2 weeks.

Date of next meeting: 1st February, 2022
7. Minutes of (Supervisor) Meeting
1st set
Date: 1st February, 2022
Present: Owner of the organization
Absent: Staff
Minutes of last meeting: 1 Minute
Are these accepted as a correct record?
Yes
Brief summary of any points arising
 Problems faced by LSST
Agenda
 To overcome and solve the marketing issue.
For each agenda item:
Key points
 Demonstrated different ways
Actions agreed and deadlines
Actions are agreed during the meeting and deadline is of 4 weeks.
Date of next meeting: 3 February, 2022
2nd set
Date: 3 February, 2022
Present: Owner of the organization
Absent: Employee
Minutes of last meeting: 1 Minute

Are these accepted as a correct record?
Yes
Brief summary of any points arising
 Factors responsible for lack of productivity
Agenda
 Identify the reason for the low productivity.
For each agenda item:
Key points
 Utilization of technology to find out the purpose of low productivity.
Actions agreed and deadlines
Actions are agreed during the meeting and deadline is of 4 weeks.
Date of next meeting: 3 February, 2022
3rd set
Date: 5 February, 2022
Present: Owner of the organization
Absent: Staff
Minutes of last meeting: 1 Minute
Are these accepted as a correct record?
Yes
Brief summary of any points arising
 How the team members can put the effectiveness to expand the marketing
strategy to grow the business?
Agenda
 A good staff and team training for the better marketing approaches.
For each agenda item:

Key points
 Training programs for effective marketing
Actions agreed and deadlines
Actions are agreed during the meeting and deadline is of 4 weeks.
Date of next meeting: 25th February, 2022

REFERENCES
Dakouan, C., 2019. Inbound marketing vs. outbound marketing.
Alves, H.M. and et.al., 2019. Theoretical background: introduction to social marketing. In Case
Studies on Social Marketing. (pp. 1-10). Springer, Cham.
Brée, J., 2021. The challenges of positioning a national academic journal. The case of Recherche
et Applications en Marketing. Recherche et Applications en Marketing. (English
Edition), 36(1), pp.82-89.