Consultancy Project Portfolio for Regent College London

BM562 CW1 Project Portfolio 2020-21
CW1 2020-21
BM562 Project Portfolio
Submitted in part fulfilment of BM562 module projects
Key information
Consultancy group
name
The unknowns group.
Consultancy group
members and student
ID numbers
Client company name
Client contact 1.
.
Supervisor name
Date of submission
Project title
The.........take it from the brief...............
1.

BM518 CW2 Project Portfolio 2019-20
Submission Components
To achieve a pass this portfolio must contain all the following elements:
1. The Project Portfolio GROUP/INDIVIDUAL (80% Group Portfolio
and 20% Client Reference)
This project effectively encompasses the reporting of the management of the
whole project. You are asked to compile a portfolio of evidence to show how
you ran the project from inception to completion. This is highly prescribed in
terms of the tasks you need to accomplish and the evidence you need to
provide.
Submitted in part fulfilment of BM562 module projects
TASK EVIDENCE
1 Copy of original brief provided by the client Taken from Blackboard
2 Exploration and agreement of brief, expectations and
outcomes of the project following first meeting with
client
Meeting notes signed by client
3 Detailed Project Plan with monthly updates Original plan plus two
monthly project progress
summaries
4 Signed Partnership Agreement
Document
5 Minutes of all team meetings At least 3 sets of team
meeting minutes
6 Minutes of all supervisor meetings At least 3 sets of
supervisor meeting
minutes
7 Minutes of all client meetings change
8 Showcase evidence Photos, blog, video etc
9 Exploration and agreement of brief, expectations and
outcomes of the project following first meeting with
client
Template is in this
document
10 CLIENT REFERENCE and assessment
It is your responsibility to obtain this.
(This is worth 10% of the final mark of this submission)
Template is in this document
11 Group log of portfolio contributions Template is in this document
12 Any further Appendices which add value to the portfolio

BM562 CW1 Project Portfolio 2019-20
1. Each task must be completed. Make minor changes in sentence structure
2. The overall portfolio will be marked according to the assessment criteria
grid.
3. The overall Portfolio will be assessed at 80% of the coursework 1 mark.
4 The Client Reference will carry 20% of the mark for coursework 1. Clients
will be encouraged to provide individual feedback
Submitted in part fulfilment of BM562 module projects

BM562 CW1 Project Portfolio 2019-20
Submitted in part fulfilment of BM562 module projects
Client Project Brief
Regent College London is a leading education institution engaged in serving industry
related higher education in order to contribute effective understanding and knowledge of
determined subject matter. For instance, it operates with strong and wide industrial
network which allows the respective educational institute in contributing effective
knowledge and understanding to their students.

BM562 CW1 Project Portfolio 2019-20
Exploration and agreement of the brief from 1st meeting with client
Paraphrase some of it whenever possible
What is the problem(s) or issue that the client needs to address?
 Changing in the medium of education due to arise of pandemic of COVID-19. For
instance, students or individual learners have preference of learning through online
medium of learning which could prevent accomplishment of goals behind the
determined programme.
Why is s/he focusing on this problem?
 This problem has affected directly upon the determined programme or initiative taken
into consideration by the client.
Further background information about the company/competitors/customers etc,
relevant to the problem
With twenty years of experience the regent college has a very well-known brand name
between the community especially in the industrial higher education which facilitates the client
in maintaining a good reputation and brand name among their competitors.
Key deliverables/What would be a ‘successful’ outcome for the client, by the end of the
project?
The key outcome for the Client is to increase the new brand awareness which will facilitate
them in attracting maximum number of students towards their organised programme in order
to ensure effective completion of the same.
Concerns/limitations raised by the client (e.g. costs, client availability)
For the Client it is important that this campaign meet the desired goals and objectives of
ensuring upright growth and development of students and learners engaged in the same. In
order to be precise, it includes initiating additional efforts towards enhancement of brand
awareness with consideration of most suitable medium of communication.
Concerns raised by the consulting team
The Budget and the Limited Time will be a matter of concern for the consultancy team.
What actions were agreed and what are the deadlines for these?
To prepare a full report for the project in order to consider most appropriate strategies and
practices for promoting the determined programme with search engine optimisation and social
media as suitable marketing mediums.
Next client meeting date (or schedule of dates).
The next meeting will be at 18 September 2021 which will encompass further discussions and
meetings.
Submitted in part fulfilment of BM562 module projects

BM562 CW1 Project Portfolio 2019-20
Project plan
the plan for this project has been divided in two stages:
1. First stage has included the following actions, which has been carried out by
the team members as explained below:
Date Name Action
2nd of
March
2020
abc To write down the problem statement and
register the team meetings.
2nd of
March
2020
xyz To prepare the target market and the Client`s
terms and concerns, for the campaign and to
analyse the (London Brooks College) as a
competitor.
2nd of
March
2020
pqr To prepare the campaign objectives and to
analyse David Games College as a
competitor.
2nd of
March
2020
lmn Will Design the campaign poster and the
campaign massage and prepare market
search about (Harrow independent school)
as a competitor.
2nd of
March
2020
hjk Will find the off-line and the on-line channels
for the marketing plan, based on RACE
model ,and to do market search about
(Ealing Independent college) as a
competitor.
2nd of
March
2020
loi To write down the action plan and the
membership agreement for the portfolio.
The second part from the project plan has been dated by the and has included:

RACE Model
 Reach: The initial stage under this framework is considered as reach which
includes attracting maximum possible target audience. For instance, the client
will plan for most efficient strategies to be taken into consideration in order to
attract maximum participation of students or learners in their educational
institution.
 Act: This particular stage is aimed at generating leads through reaching to
their potential participants in order to maximise participation in the determined
programme. In addition to that, search engine optimisation and social media
are taken into consideration as suitable platforms for promotion of the
organised programme.
 Convert: This stage incurs encouraging students or learners towards
participation in order to ensure maximum possible participation in the particular
educational institute. In addition to that, it includes motivating potential by
addressing the purpose and aim behind the organised program.
 Engage: After ensuring active participation of students in the organised
programme of client, the succeeding step arises is to maintain upright and
healthy relationship with them.
BM562 CW1 Project Portfolio 2019-20
Partnership agreement
Team name: The unknowns
Partners in “The unknowns” are: xys, your names sdf, wer, dfg, etc., etc. !!!
This partnership has been developed in order to provide The Regent College a project
of (-------), and that includes developing a full client’s report which includes, digital
marketing plan to promote the new brand
The length of the project will be from the first of Feb 2021 until the 14th of May 2021.
During this period all partners are expected to attend the group meetings scheduled
with everyone consent and that includes:
•Attending the group meetings with the client.
•Attending the group meetings with the supervisor.
•Attending all the team meetings on time.
•Completing all the agreed tasks on time.
•To communicate effectively with other team members.
•Any delays in attending meetings should be announced via the social media group.
All decisions will be taken after discussing with all team members and should be
addressed according to their importance.
All the meetings will be recorded, and visual evidence will be provided inside the
portfolio.
Any issues or problems be discussed to come to a satisfactory result, and in case of
failing in resolving any issue, the concern will be raised to the supervisor.
Sdf sdf ert wfgh ertg etc etc

Submitted in part fulfilment of BM562 module projects