The 4P's Marketing Mix: A Comparison of Lucozade and Red Bull Energy Drinks

The 4P's Marketing Mix

Executive Summary -
The 4P's marking mix is basically a combination of various strategies or tactics such as
target audience product, price, place and promotion. With help of utilizing the combination of
these strategies organization easily understand the actual needs and desires of users quickly. In
this way firm is able to high quality goods and services to customers for long time. In this report
there is an explanation and comparison of marketing mix steps. This report is prepared on the
basis of secondary data which involves journals, books, articles, magazines and others. This
report also explains that in which way company utilized different types of tactics for promoting
their product globally. But out of these price is an effective technique which is required to utilize
by both these organizations for enhancing the sales of their goods and services in market. The
main aim of preparing this report is to highlight the features of company products effectively.
The other aim of this report is to understand the strength and weakness of company products. For
example, red bull energy drink, due to various bad impact on the health of peoples in some
countries this product is not allowed for sale.

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Marketing mix.............................................................................................................................4
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The 4P's marketing mix is basically a combination of various marketing steps which is
utilized by organization for sustaining their competitive advantage in market. The principles of
marketing is basically defined as the set of various ideas or tactics which is utilized by company
for promoting their products effectively in market. Due to the effective use of different kinds of
tactics or ideas organization easily identifies the actual requirements of their potential customers
quickly. For this report the selected companies are Lucozade Energy drink and Red Bull Energy
drink. The head office of both this companies are situated in UK (Al Hadi, Cahyo and Budi,
2021). The report will be covered marketing mix of both brands, recommendation and
conclusion. With help of using various marketing strategies firm easily developed strong positive
relations with new and existing clients for long duration.
MAIN BODY
Marketing mix
The marketing mix is basically defined as a model or method which is used by
organization for sustaining the awareness of their goods and services effectively in market. Due
to the effective use of marketing mix organizations is able to sustain their competitive advantage
in market for long time. The steps which are comes in the method of marketing mix are
described below -
Stages in marketing mix Lucozade Energy drink Red Bull Energy drink
Target market In context to Lucozade Energy
drink, they are dealing with
wide range of drinking
products which is very healthy
for customers. The
management of this product is
focusing on targeting all kinds
of customers whether it is
young, old and kid
generations. Due to this the
The target market is defined as
targeting specific audience.
The management red bull is
mainly focusing on targeting
young generations and kids for
sustaining the sales and profit
margin in their product in
market at maximum level. In
this generations and children’s
are those customers have the