MacDonald’s Bacon and Beef Burger.

MacDonald’s Bacon and Beef Burger
MARKETING MANAGEMENT

The presentation will address the following key points.
 Brief introduction of Bacon and beef burger
 Competitive information
 Environment scanning
 Demand forecasted, Market segmentation, Targeting and
positioning
 Value creation and market leader
 Design and taste
 Pricing strategy
 Market channels and distribution system
 Market logistics
 Value network
 Integrated marketing communication
INTRODUCTION

BACON AND BEEF BURGER
Bacon and beef is a famous burger offered by a
recognized brand named ‘McDonald's’.
It is mainly developed for meat lovers.
It is the inclusion of beef and bacon in a single burger.
COMPETITIVE INFORMATION
Its major competitors are KFC and Subway.
Speedy service, experienced employees and other
strategies are used to avoid competition (Feeds,
2019).

PESTLE ANALYSIS
1. POLITICAL FACTOR: Government health and tax law affect the
possible demand of Beef supply.
2. ECONOMIC FACTOR: Fluctuation in inflation rate and youth
population affect the burger demand.
3. SOCIAL/CULTURAL FACTOR: High health concern and age factor
has a role in its demand.
4. TECHNOLOGICAL FACTOR: It has assisted by boosting sale
through online ordering.
5. ECOLOGICAL FACTOR: Climatic change affect the consumption of
beef burgers.
ENVIRONMENT
SCANNING