Strategic Management for MacVille Corporation

This report covers the strategic objectives, strategies and implementation plan for MacVille Corporation. It includes a prioritized list of strategies, timeframe for completion, responsible parties and measurable performance indicators. The report also includes a cover letter with a brief overview of key objectives and the research process used to develop the plan.

Running head: STRATEGIC MANAGEMENT
Diploma of Leadership and Management
Name of the student
Name of the university
Author Note:

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Assessment Task 3
Question No 1
Formulate strategic objectives for the organization (based on the Board minutes)
Answer No 1
The meeting which was chaired by Patricia Mess, the CEO of the organization was
attended by all the board members of MacVille Corporation. The CEO formulated and presented
a number of different strategic objectives that was supposed to be the strategy and goals for the
coming 5 years. The Company was given a solid vision in the coming days. The first and
foremost objective stated that the organization was to sell as well as provide quality services of
MacVille espresso coffee machines. The targeted market for the achievement of the goals was
fixed at the whole of Australia. The company was also making plans to enter into a strategic
alliance with the Java Estates Tender to make them more powerful and to make their products
available throughout the island continent. There was more announcement in store as the Sydney
warehouse of the company was complete and that it could be used for commercial use. This
increased the scope of the company to supply the machines from a proper storage centre. The
company was provided the objective of buying more warehouses to facilitate easy distribution of
the goods. The second objective of the company was to increase the profit margin of the business
by 5%. The company was sure to achieve the following naturally by means of increase in sales
and with a better and effective communication between them and the suppliers of the business.
The management of the business enterprise ahs also aims to make their brand a common name in
the whole of Australian market by means of effective business modeling and the use of the
different types strategic partnership strategies which involves the partnership with different new

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companies to gain a strategic stronghold of the market. The final objective of the Business
enterprise is to ensure the fulfillment of the environmental needs. The company aims to reduce
its waste and energy use by 10% in the coming 5 years.
Question No 2
For each objective, develop and describe strategies that you think could be used to meet the
objective in the future.
Answer No 2
The board minutes of the following meeting saw the presentation of a number of different
objectives by the CEO of the organization namely Patricia Mees. A number of different strategic
Objectives were approved to be undertaken in the coming days to improve the efficiency of the
organization. The topmost priority of the organization was believed to be the selling and
servicing of the MacVille coffee machines in the length and breadth of the country to increase
the profitability of the business organization accordingly. The company had decided to enter into
a strategic alliance with Java Estates tender to make the following dream possible. The strategic
alliance is one of the key steps to the establishment of the business in Australia. The
establishment of the Sydney warehouse will also help the organization to manage the expansion
of the business accordingly. The marketing and sales team of the company has to make sure that
the organization is able to locate and buy adequate warehouses to expand their business in a
more aggressive way. The profit margins have been targeted to grow by 5% in the next 5 years.
The company aims to achieve the growth naturally by means of increased sales and better price
negotiation. The management of the company has to also identify the potential markets for the
business in the coming years. This can be done by regular market research which will involve the

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study of demography and other necessary market factors to control the business. Apart from this
the organization can also identify some new partners in business and use each other’s resources
to make a good name for them in the market. Last but not the least the company has to take a
number of different environment friendly measures to reduce their carbon footprint in the
environment. They can use solar panels in their offices and companies, use environment friendly
vehicles to transport goods from one place to another and also reduce the use of wooden boxes
for packing the machines while transporting them.

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Question No 3
For the strategies described, you need to:
a. develop a prioritized list of strategies
b. describe a timeframe for each to be completed
c. Assign responsible parties to each strategy
d. Assign measurable performance indicators to individual strategies.
Answer No 3
Objective
s
Strategies Timeframe Responsible
Parties
KPI
Objective
1
Alliance with More
Local Partners to
make sure that they
stay in hunt for
expanding their
business and also
buy or take
different
warehouses on
lease to facilitate
easy storage,
distribution and
5 to 6 years
minimum as
because the
strategic alliances
and the capturing
of the market will
take adequate time
to be at the very
best in the market.
Leasing and buying
warehouses will
take 1 to 2 years as
Marketing and
sales team along
with the
Management team
which looks after
the market and
searches for new
types of business
opportunities
Effective
Monitoring for the
evaluation of the
company

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supply of the coffee
machines
it requires
extensive market
study of which
warehouse will
provide the best
locational
advantage and
buying the
warehouses will
also involve
complex paper
works that will take
some time.

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Objective
2
Increase of the
profit margins by
5% by means of
increase in the
sales of the
organization
Minimum 5 years
of time however the
management will
try to complete the
achievement within
a given time.
Sales Department
of MacVille
Corporation will
be responsible to
achieve the
following business
growth within the
mentioned time
limit of 5 years
The main KPI
indicator that can
be used to identify
the progress of the
sales team will be
to gather the
annual sales data
and measure the
increase in the
sales of the
organization in the
business.
Objective
3
To identify the key
markets or the
potential markets
of the business.
The different types
of the markets can
be identified by
means of proper
market research
Each market
research of the
organization will
involve the need of
at least 3 months.
Marketing team of
the department will
be involved in the
study of the market
Monitoring and
Evaluation is the
KPI to identify
new markets
Objective Reducing Waste Time taken for the Environmental Environmental

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4 energy by
implementing solar
energy panels in
the offices and
manufacturing
units of the
company
Using user friendly
vehicles for
transportation in
the company
implementation
will involve
anywhere between
4 to 6 months.
However the total
reduction of 10%
waste and energy
can be achieved
any time between 4
and a half to 5
years.
expert appointed
by the management
of the company will
be responsible for
implementing new
technologies in the
business to reduce
wastage and help
in the reduction of
environment
related activities
regulation
monitoring
Question No 4
Develop briefing materials (dot-point descriptors) for the identified responsible parties,
outlining the requirements of their role in achieving the relevant strategy.
Answer No 4
Parties Roles
Marketing and sales team along with
management team
The mentioned departments have a crucial role
to play to ensure the success of the market. The
teams negotiates with different companies to
form an effective strategic alliance after the

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identification of the correct set of organization
Sales Department The sales department on the other hand has to
make use of the promotional and other sales
related activities to gain a proper market share
Marketing Team The marketing team has to read the market in a
organized way by considering a number of
different factors like the choice of the
customers, demography, income and other
factors that have a direct link to the marketing
of the business organization.
Environmental expert The environmental expert appointed by the
mentioned organization have to assess the
feasibility of the different buildings to change
into alternative sources of energy to meet the
goals in the coming 5 years which is to reduce
energy consumption by 10%. It is up to the
expert to assess the other ways by which the
organization can change into the user and
promoter of renewable sources of energy

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Question no 5
Develop a cover statement/letter to be sent out with the strategic plan that includes:
a. a brief overview of key objectives
b. a description of the research and process used to develop the plan.
Answer No 5
Cover Letter
[Michael Oliver]
[42 Roswell Street, Sydney] [Phone: [phone]] | [[e-mail]]
[22nd May, 2018]
Patricia Mess

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Assessment of the Strategic Plan
MacVille Corporation
92, Douglas Avenue, South West Municipality
City-Sydney
Respected Sir,
I have gone through the meeting minutes and have identified some key objectives
on my own. The main objectives of the business will be to increase sales and services of the
coffee machines, enter into alliances with the company and also maintain a steady growth of 5%
in sales. The objectives must be attained by a thorough dedication and handwork of the
employees. Apart from this the company also has plans to expand themselves into new markets
and also address different environmental issues of the organization. The objectives of the report
are quite in lines with the modern trends of the market. A proper implementation of the
objectives through the use of strategies can ensure the success of the business.
The implementation of the following objectives can be achieved only by excessive
planning and implementation of the right set of strategies. The strategies may include proper
negotiation with interested parties to get a stronghold in the market, employing market research
to identify profitable markets and also employ different environmental measures to achieve green
technologies.
I would like to draw your kind attention to the fact that I would want to make an
appointment with you within the next few days to approve the different strategies and make use
of those strategies in the organization.

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Sincerely,
Michael Oliver