Strategic Management for MacVille Corporation

Running head: STRATEGIC MANAGEMENT
Diploma of Leadership and Management
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STRATEGIC MANAGEMENT
Assessment Task 3
Question No 1
Formulate strategic objectives for the organization (based on the Board minutes)
Answer No 1
The meeting which was chaired by Patricia Mess, the CEO of the organization was
attended by all the board members of MacVille Corporation. The CEO formulated and presented
a number of different strategic objectives that was supposed to be the strategy and goals for the
coming 5 years. The Company was given a solid vision in the coming days. The first and
foremost objective stated that the organization was to sell as well as provide quality services of
MacVille espresso coffee machines. The targeted market for the achievement of the goals was
fixed at the whole of Australia. The company was also making plans to enter into a strategic
alliance with the Java Estates Tender to make them more powerful and to make their products
available throughout the island continent. There was more announcement in store as the Sydney
warehouse of the company was complete and that it could be used for commercial use. This
increased the scope of the company to supply the machines from a proper storage centre. The
company was provided the objective of buying more warehouses to facilitate easy distribution of
the goods. The second objective of the company was to increase the profit margin of the business
by 5%. The company was sure to achieve the following naturally by means of increase in sales
and with a better and effective communication between them and the suppliers of the business.
The management of the business enterprise ahs also aims to make their brand a common name in
the whole of Australian market by means of effective business modeling and the use of the
different types strategic partnership strategies which involves the partnership with different new

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companies to gain a strategic stronghold of the market. The final objective of the Business
enterprise is to ensure the fulfillment of the environmental needs. The company aims to reduce
its waste and energy use by 10% in the coming 5 years.
Question No 2
For each objective, develop and describe strategies that you think could be used to meet the
objective in the future.
Answer No 2
The board minutes of the following meeting saw the presentation of a number of different
objectives by the CEO of the organization namely Patricia Mees. A number of different strategic
Objectives were approved to be undertaken in the coming days to improve the efficiency of the
organization. The topmost priority of the organization was believed to be the selling and
servicing of the MacVille coffee machines in the length and breadth of the country to increase
the profitability of the business organization accordingly. The company had decided to enter into
a strategic alliance with Java Estates tender to make the following dream possible. The strategic
alliance is one of the key steps to the establishment of the business in Australia. The
establishment of the Sydney warehouse will also help the organization to manage the expansion
of the business accordingly. The marketing and sales team of the company has to make sure that
the organization is able to locate and buy adequate warehouses to expand their business in a
more aggressive way. The profit margins have been targeted to grow by 5% in the next 5 years.
The company aims to achieve the growth naturally by means of increased sales and better price
negotiation. The management of the company has to also identify the potential markets for the
business in the coming years. This can be done by regular market research which will involve the

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study of demography and other necessary market factors to control the business. Apart from this
the organization can also identify some new partners in business and use each other’s resources
to make a good name for them in the market. Last but not the least the company has to take a
number of different environment friendly measures to reduce their carbon footprint in the
environment. They can use solar panels in their offices and companies, use environment friendly
vehicles to transport goods from one place to another and also reduce the use of wooden boxes
for packing the machines while transporting them.