Tesco’s goals and objectives | Personal/Professional Growth

MANAGE PERSONAL WORK
PRIORITIES AND PROFESSIONAL
DEVELOPMENT
TASK 2- PERSONAL WORK GOALS

CONTENTS
TASK – 2.........................................................................................................................................1
Overview of Business..................................................................................................................1
Tesco’s goals and objectives.......................................................................................................1
Position description for the job role.............................................................................................1
Key responsibilities.....................................................................................................................2
Discussing personal work goals...................................................................................................2
Explanation of suitability of goals in 12 months.........................................................................3
Email................................................................................................................................................3
REFERENCES................................................................................................................................5

TASK – 2
Overview of Business
Tesco is a multination retail and grocery supermarket chain based in United Kingdom. The
retailer has its head quarters in Welwyn Garden City, Hertfordshire England. Tesco is considered
to be the third largest company in the retail industry measuring by gross revenues. The retail
chain is vastly covered with its stores in seven countries around the world. Also, Tesco is the
leading company in UK with the largest market share among all. Tesco offers its customers a
dynamic range of products with groceries to clothing and retail to banking services.
Tesco’s goals and objectives
The prime aim of the company is to serve its customers with the highest quality products at
reasonable prices so as to maintain its leading status in the market (Tesco Careers, 2015). Tesco
is also focused on attaining customer satisfaction along with employee satisfaction.
In addition to that Tesco has a number of objectives:
 To enhance sales figures in the coming years.
 To serve the local community by creating employment.
 To reduce prices of its products so as to fit in budget of households.
 To inculcate healthy eating habits among people by providing high quality and fresh
groceries (Yan, 2011).
Position description for the job role
Position: Marketing Manager
The role of a Marketing manager at Tesco incubates designing of strategy to brand manage the
company’s customers and to create a variant image of Tesco in perception of customers. Tesco is
also looking for:
o To Develop for an appropriate pricing strategy to attain business objectives.
o To form brand strategy for brand positioning and building (Tynan & McKechnie, 2009).
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