Manage Personal Work and Professional Development

Running head: MANAGE PERSONAL WORK AND PROFESSIONAL DEVELOPMENT
MANAGE PERSONAL WORK AND PROFESSIONAL DEVELOPMENT
Name of the Student:
Name of the University:
Author’s Note:

1MANAGE PERSONAL WORK AND PROFESSIONAL DEVELOPMENT
Contents
Assessment Task 1-Manage Personal Work Priorities....................................................................3
1) Review of my job description.....................................................................................................3
Review of the business plans, goals, policies and procedures of L’Oreal Australia...................4
2) Five goals....................................................................................................................................4
3) KPIs for measurement of performance related to work goals.....................................................5
a) The way KPIs are used to measure goal-related performance.................................................6
b) The way performance can be maintained under contingencies and circumstances.................6
c) How to capitalize or minimize the effects of personal traits in work plans.............................6
4. A range of activities for the advancement of work goals............................................................6
Prioritization of activities.............................................................................................................6
Process undertaken for prioritization of activities.......................................................................7
Management of Competing demands to achieve goals................................................................7
5. Two work plans for the achievement of two goals that I have prioritized..................................8
6. How the plans are used to manage work effectively...................................................................9
6. a) My role as a positive role model through work planning and organization........................9
b) My strategies to maintain appropriate work-life balance maintain health and manage stress. .10
Assessment Task 2.........................................................................................................................11
Develop and Maintain Professional Competence..........................................................................11

2MANAGE PERSONAL WORK AND PROFESSIONAL DEVELOPMENT
1. Assessment of personal knowledge and skills against competency standards..........................11
Process undertaken to assess my professional competency.......................................................12
2. Meeting with client-Notes.........................................................................................................12
Description of the meeting, questioning and active listening techniques used..........................12
3. Development of professional development plan.......................................................................13
a) Development of opportunities................................................................................................13
b) New skills I aim to acquire to maintain competitive edge.....................................................14
c) Participation in professional network to for improving professional development...............14
d) Timeframes............................................................................................................................14
Journal............................................................................................................................................15
a) Application of feedback for professional development plan....................................................15
b) Process undertaken for the identification, evaluation and selection of development
opportunities of professional development plan............................................................................15
c) How acquiring new skills will give me competitive edge.........................................................16
d) Examples of networking skills to enhance skills, work-relationships and knowledge.............16
e) Alignment of plans to organizational policies, procedures, organizational goals and my work
role.................................................................................................................................................16
Reference Lists..............................................................................................................................17

3MANAGE PERSONAL WORK AND PROFESSIONAL DEVELOPMENT
Assessment Task 1-Manage Personal Work Priorities
1) Review of my job description
I work as a marketing manager of L’Oreal Australia.
My job holds me responsible for the expansion of the retail business of L’Oreal in
Australia by adopting innovative marketing strategies. I am responsible to enhance the sales
revenue of L’Oreal in Australia and also achieve an increase of annual sales growth. I have the
responsibility to develop operational plans with the higher management and implement this plan.
I am responsible for organizing promotional campaigns of L’Oreal and focus on the success of
planning and launching of products. The promotional campaigns include both Above-The-Line
and Below-The-Line promotional activities. I am responsible to review the supply chain
management activities, channel management activities and distribution management activities of
L’Oreal Australia. I have the prime responsibility of collaborating with distribution channels of
L’Oreal including the physical retail stores like supermarkets and online retail stores. My job
holds me accountable for analyzing the performance of retail business of L’Oreal Australia and
provides powerful inputs to the meetings with higher management. I have the responsibility to
design an incentive plan to boost sales growth and to develop a promotional calendar. I have the
prime responsibility to collaborate with the Human Resource Management Team of L’Oreal to
ensure that the training programs are conducted to develop skills and knowledge of the
distribution team so that they can achieve sales target proficiently. I am also responsible for key
account management and focus on Customer Relationship management.

4MANAGE PERSONAL WORK AND PROFESSIONAL DEVELOPMENT
Review of the business plans, goals, policies and procedures of L’Oreal Australia
 L’Oreal Australia has product lines in five major categories. These categories are
fragrances, skin-care, hair-care, hair-color and make-up. The Research and Development
team of the organization focuses on innovation and creativity in new product
development and improvement of existing products. The organization focuses on a
consumer oriented research where the diverse beauty needs of consumer are given top
priority.
 L’Oreal is a global organization. So the organization collaborates with its business units
located in the United States, France, Singapore, Canada and New Zealand.
 L’Oreal aims to achieve the goal of winning the trust and confidence of billions of
customers within a decade. The organization also focuses on sustainability and corporate
social responsibility (CSR) activities to create a positive image at workplace. These
policies, procedures, plans and goals of L’Oreal will be informed in team and for
personal goal setting( loreal.com.au 2017).
2) Five goals
Team goals
 To increase repetitive purchase from key accounts by 5% within a span of a quarter.
L’Oreal has found that it becomes more difficult to acquire a new customer base than to
retain old customers. So the organization aims to increase sales by focusing on a strong
relationship building with old customers.

5MANAGE PERSONAL WORK AND PROFESSIONAL DEVELOPMENT
 To organize two cultural diversity training programs for from-line executives within next
six months, these programs will help employees to build rapport with culturally diverse
customers effectively.
 To achieve 40% growth in e-commerce sales in Australia in next five years. The
organization has chosen this goal because e-commerce is booming and customers prefer
to make purchases online
Personal goals
 To make myself familiar with modern technology and software of retail management. I
have set this personal goal for myself because the L’Oreal plans to implement
advancement of technology for attainment of business objectives.
 To develop time-management and creative skills for successful implementation of
promotional campaigns within next 3 months. I have set this goal because management of
promotional campaign is very important to boost sales of L’Oreal.
Team goal setting is important for an organization because working together in a
team helps in accomplishments of business objectives in an effective way. Team
cohesion and team-work fosters innovation and helps to overcome individual weakness to
accomplish business objectives. Personal goal setting helps to improve personal skill sets
to embrace workplace challenges (Armstrong and Taylor 2014).
3) KPIs for measurement of performance related to work goals
The KPIs that will be used to measure performance related to the work goals are sales
revenue, customer value and traffic to lead ratio.