Assignment on Business Model Deconstruction Business Model Deconstruction

Running Head: MANAGEMENT 0
BUSINESS MODEL
DECONSTRUCTION

MANAGEMENT 1
Table of Contents
Introduction................................................................................................................................2
Business Model and Building Blocks........................................................................................2
Interrelationships across the building blocks.............................................................................5
Critical success factors...............................................................................................................5
Factors impacting the success of building model......................................................................6
Changes in a business model......................................................................................................6
References..................................................................................................................................7

MANAGEMENT 2
Introduction
Reebok is one of the leading American global brands with a brand value of 0.8 billion
U.S. dollars as of 2017 operating under sports equipment industry (statista.com, 2017).
Reebok International was incorporated in 1958 by Jeff Foster and Joe. The company have
transitioned from a traditional sports brand to a brand focuses on fitness and they also believe
that changing lives is possible through sports. In 2018, the Reebok brand's net sales amounted
to about 1.69 billion euros from all its markets, i.e., Americas, Europe, Middle East, Africa,
Asia and Pacific and others (statista.com, 2019). Reebok is a subsidiary brand of Adidas
Group since 2005 and it is represented as another high-profile footwear brand owned by the
group. In relation with its product portfolio, the company offers different sportswear and
products to various customer segments such as women, men and kids. The mission of Reebok
International is to be the best fitness brand in the world through developing their creative
potential.
Business Model and Building Blocks
CUSTOMER PERSPECTIVE
ACTIVITY PERSPECTIVES
Customer
Relationships
Key Activities
PRODUCT/SERVICE
Customer SegmentsValue PropositionKey Partners
Distribution ChannelsKey Resources
FINANCIAL PERSPECTIVES
Revenue ModelCost Structures