Strategies for Langham Melbourne Hotel

Running Head: Management 1
Strategy, change and leadership
Student
Date
Institution

Management 2
Executive summary
The Langham Melbourne extends intuitive customer service thus aiming to anticipate customer
needs and surpass their expectation. With this kind of strategy, Langham Melbourne is able to
outshine its competitors in the hotel industry hence achieving its long and short term goals. In
2006 voters travel and leisure magazine voted in and Langham Melbourne won as the best hotel
in the city in both New Zealand and Australia. As a result, the hotel is renowned and
recommended for offering to its customers an unparalleled level of services which are
unavailable in any other place in Melbourne. In addition, Langham, Melbourne is committed to
being a sustainable organization by engaging its stakeholders in all matters concerning the
development of the company. However, the operations of the company are greatly influenced by
environmental forces that have an impact on the performance of the business. The organization
can handle these forces by implementing new strategies in the organization or use of the existing
strategies.

Management 3
Introduction
This report will be based on Langham Melbourne, which is among the city’s luxurious hotel with
top-notch customers' services and focused to deliver the best to its customer (THE LANGHAM
HOTELS & RESORTS, 2019). This will be well illustrated in the organization’s current
strategy. Also, the study will discuss the environmental forces such as technology, political,
economy among others that are likely to have an impact on the organization. The report will also
propose new strategies that will aid in improving the performance of Langham, Melbourne and
different types of leadership such as democratic that will enable implementation of these
strategies.
Current strategic overview of Langham, Melbourne
Langham, Melbourne strongly believes that in order for the organization to succeed in the
competitive market there must be a strong sense of community involvement within the market it
operates. The hotel also embraces corporate social responsibility with the same enthusiasm and
high level of customer service that enables the organization to be on a winning momentum. The
Langham Melbourne continues to make firm progress towards its goals while handling its
shortcomings along the way. The hotel is guided by its long term mission that is We extend
intuitive service with poise and Langham luxury which builds lasting Melbourne memories. As a
result, the hotel was awarded the best hotel in both Australia and New Zealand. Besides, the
input of all stakeholders in Langham, Melbourne has been immeasurable in enhancing the
organization’s annual sustainability efforts and continuous success (THE LANGHAM HOTELS
& RESORTS, 2019). Langham, Melbourne is committed to being a sustainable organization
through engaging its stakeholders in all matters concerning the development of the company.