Consumer Behavior and Marketing Psychology

Consumer
Behavior and
Marketing
Psychology
9 / 1 5 / 2 0 1 9

Management 1
Contents
Purpose............................................................................................................................................2
Instrument for survey.......................................................................................................................2
Administration processes.................................................................................................................2
Data Analysis and Key Findings.....................................................................................................2
References........................................................................................................................................9
Appendix........................................................................................................................................11

Management 2
Purpose
The goal behind conducting the survey is to investigate and to evaluate the purchasing behaviour
for the product that is Acer laptop.
Instrument for survey
The research shows why the customer decides to purchase Acer Laptop that is examined with the
help of free online instrument that is Survey Monkey. The tool of survey monkey is effective as
it provides the accurate and reliable results that are further used to investigate the buying
behaviour of product.
Administration processes
The administration process shows the formation of the questions for the survey that are linked
with different consumer perception, attitudes, motivation, group and individual differences that
makes them to purchase product. Then, the survey of 10 questions is sent to different
respondents who will share their responses for Acer Laptop. The survey is evaluated once
minimum of the 15 responses has been received which is further used for research and
understanding the behaviour of customers.
Data Analysis and Key Findings
The results of survey are analysed below -

Management 3
Q1. Do you have a laptop?
Answer Choices Responses No. of Responses
Yes 75.00% 12
No 25.00% 4
Total 100% 16
From the above table, this can be said that 75% people have an Acer laptop, which meets their
needs. The purchase decision is generally made by the customers because of the present
workplace needs (Rajan, 2018). Along with this, it has been found that workplace makes the
people to travel which makes the customer to make the purchase decision. Thus, this makes the
customers to switch from the personal computer to the use of laptop. However, it has been found
25% people are there who do not have Acer laptop.
Q2. Who gave you the primary idea regarding the purchase of Acer laptop?
Answer Choices Responses No. of Responses
My colleagues 26.67% 4
Family 20.00% 3
Friends 13.33% 2
Corporate websites 33.33% 5
Dealers 6.67% 1
Total 100% 15
From the above table, this can be analysed that every customers made their decision because they
are influenced or motivated for that product (Saleem, Ghafar, Ibrahim, Yousuf and Ahmed,
2015). It is found in the survey that customers are influenced due to different reasons. It is
analysed that corporate websites with 33.33% is major source that have given the purchase idea
for the Acer Laptop as per the survey of customers. It is observed that at the workplace most of
the employees are influenced by colleagues with 26.67%, which is clear from the survey.