Industry Analysis for Gaining Insights into Market Dynamics and Industry Attractiveness of Fashion Business

Running head: MANAGEMENT
Case Study
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1MANAGEMENT
Table of Contents
Question 1: Industry Analysis for Gaining Insights into Market Dynamics and Industry
Attractiveness of Fashion Business.................................................................................................1
Question 2: Emergence of Women in Fashion Industry and Comparison of Leadership Style with
Men..................................................................................................................................................3
Question 3: Discussion of Challenges and Constraints for women executives in Fashion Industry
and Characteristics of Successful Women Executive......................................................................4
References........................................................................................................................................6

2MANAGEMENT
Question 1: Industry Analysis for Gaining Insights into Market Dynamics and Industry
Attractiveness of Fashion Business
The business environment which is also known as the marketing environment depends on
the internal or the external factors (Pedersen, Gwozdz & Hvass, 2018).
The internal factors include (Li et al. 2014):
Customer: The fashion business makes sure that each of the marketing strategy revolves
around customers and focuses on the understanding of the customer needs.
Employees: Development and training of the employees play a vital role in determining
the competitive edge of the fashion business
Suppliers: It is important for the fashion business to choose the best suppliers for
maintaining closer relationship with them and thereby remain competitive.
Distributors & Retailers: They play a key role in defining success by providing
suggestions about the choice of the customers.
Competitors: The fashion business should keep a closer eye on the competitors thereby
enabling the company in deciding the marketing strategy.
Shareholders: The fashion business also needs to keep in mind returns to shareholders
that would help it in strengthening its financial position.
Media: It is vital for the fashion business to manage media for the promotion of the
positive things and reducing the negative reputation.