Stakeholder Analysis of Facebook

Running head: MANAGEMENT
Dynamic Strategy and Disruptive Innovation
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1MANAGEMENT
Executive Summary
The report is based on the stakeholder analysis of Facebook and the manner in which each of
the stakeholders can be of effective use for the company. It is necessary that every
organisation continue with the development of the stakeholders so that one development of
the company can be used effectively for the organisation. In the case of Facebook, the
identified stakeholders include the government, customers, employees, designers,
communities and investors. The effectiveness of each of these stakeholders are taken into
consideration and based on objectives for the development of the company can be taken into
account. The four stakeholders categorisation that is identified includes the Government,
customers, employees and the designers.

2MANAGEMENT
Table of Contents
Introduction to Facebook...........................................................................................................3
Identify stakeholders of Facebook:............................................................................................4
Stakeholder Categorisation and Analysis...................................................................................8
Behaviour analysis..................................................................................................................9
Cooperative potential.........................................................................................................9
Competitive threat..............................................................................................................9
Actual behaviour..............................................................................................................10
Motives.................................................................................................................................10
Objective..........................................................................................................................10
Stakeholder’s stakeholder................................................................................................10
Belief................................................................................................................................10
Coalitions..............................................................................................................................11
Bibliography.............................................................................................................................12

3MANAGEMENT
Introduction to Facebook
Facebook is a social media and network service providing copany, based in
California, America. The online platform was created in 2004 by the company’s founders
Mark Zuckerberg, Andrew McCollum, Eduardo Saverin, Dustin Moskovitz and Chris
Hughes. The development of Facebook has pushed a number of then existing social media
platforms, such as Orkut, out of business. Presently, its CEO is Mark Zuckerberg , and the
company, along with Amazon, Apple and Google, is considered one of “The Big Four” tech
companies in the US, which have dominated the cyberspace since 2010.
With the present worldwide popularity and pace of development, it can be safely said that
Facebook is heading towards global domination (Facebook. 2019). The acquisition of popular
social media platforms like Whatsapp, Instagram, and Oculus has provided Facebook with an
even wider consumer reach and opened new windows of opportunity for social media
development. Fcebook had even offered to acquire Snap Inc, the parent company of Snapchat
for a sum of three billion dollars, which was turned down by CEO Evan Speileg. Recent
developments of Facebook have been in the sphere of developing Facebook Messenger,
Facebook Watch and Facebook Portal (Facebook. 2019).
The social media giant has faced several challenges since 2018 regarding user data privacy
and political manipulation. It has been negotiating with the Federal Trade Commission after
being charged with the violation of a 2011 consent decree, where Facebook had promised to
give its consumers clear notice before sharing their data with others. The company predicts it
will have to pay a fine of three to five billion dollars, with CEO Mark Zuckerberg being
summoned by the Parliaments of UK and Canada, as well as the US Congress to answer for
the data scandals. The social platform has been reported to be addictive, especially among
children and teenagers.