Stakeholder Analysis of Facebook: Importance and Categorization

Running head: MANAGEMENT
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1MANAGEMENT
Executive Summary
The report is based on the stakeholder analysis of Facebook and the manner in which each of
the stakeholders can be of effective use for the company. It is necessary that every
organisation continue with the development of the stakeholders so that one development of
the company can be used effectively for the organisation. In the case of Facebook, the
identified stakeholders include the government, customers, employees, designers,
communities, investors and Government. The effectiveness of each of these stakeholders are
taken into consideration and based on it objectives for the development of the company can
be taken into account. The four stakeholders categorisation that is identified includes the
Government, customers, employees and the designers.

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Table of Contents
Introduction to Facebook...........................................................................................................3
Identify stakeholders of Facebook.............................................................................................4
Stakeholder categorisation and analysis.....................................................................................7
Selection of stakeholders........................................................................................................7
Behaviour analysis..................................................................................................................8
Motives...................................................................................................................................9
Coalitions................................................................................................................................9
Bibliography.............................................................................................................................11

3MANAGEMENT
Introduction to Facebook
Facebook is an American online social media and social networking service company,
which is based in California. The founder of the company is Mark Zuckerberg and the social
platform has been in existence since 2004 (Facebook. 2019). Facebook is considered as one
of the big four companies along with Google, Amazon and Apple. The direction in which
Facebook is considered to be heading is the global domination (Facebook. 2019). Its
introduction has put social media like Orkut out of existence. The acquisition of Instagram,
Whatsapp and Oculus can provide Facebook with opportunities for development in the social
media universe. Recent developments of the company have been in the development of
Facebook Messenger, Facebook Watch and Facebook Portal (Facebook. 2019). Challenges
faced by the company include violation of user privacy as well as political manipulation,
particularly during the 2016 elections. At the same time, the Facebook application has been
considered as addictive and a cause for lapse of concentration for the children. Its users also
have reported fake news from the social media.