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Management and Business Context of Henri Nestle

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Added on  2020-05-28

Management and Business Context of Henri Nestle

   Added on 2020-05-28

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Management and business contextName of the student:Name of the University:Author note:
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Transcript of the presentation:Slide 2: About NestleSlide 2 mentions the following points:•Nestle is a Switzerland based organization, which is the largest food and beveragecompany in the world•The organization was founded by Henri Nestle in the year 1866 ("www.nestle.com",2018)•The products include coffee, tea, baby food, confectionery, frozen food, snacks, pet foodand several others•Nestle merged with the Anglo- Swiss Condensed Milk Company in the year 1905Nestle was established by Henri Nestle in the year 1866 as a food and beverage company.Nestle has become one of the largest food and beverage company in the world and hasmaintained its goodwill since ages. The company strives to provide superior quality food andbeverages to its customers, which is safe and has proper nutrition. This has made theorganization the best branded manufacturer of food and beverages. The company has alwaysstrived to develop sustainably and provide benefits to all the stakeholders associated with theorganization.
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Slide 3: Objectives and aims of NestleSlide 3 mentions the objectives and aims of Nestle. The following are the objectives and aims ofNestle:•To foster trust among the customers•To create value•To ensure that the organization meets high standards•To recruit right employees and provide appropriate training to them• To fulfill its commitments by aligning the research and development with the benefits ofthe customers•To strengthen organizational leadership in the market•To fulfill the present demands of the customers and anticipate their future needs("www.nestle.com", 2018)Nestle aims at providing better quality food and beverages to its customers. It has beensuccessful in achieving its objectives and has become one of the most trusted worldwide brands.It aims at ensuring that its products create value for the employees, shareholders, customers,business partners and the other stakeholders involved. Nestle emphasizes upon abiding all thelocal laws of the countries in which it operates. It aims at becoming more decentralized within itscurrent framework. The company also aims at ensuring team work within the organization andfostering a positive organizational culture wherein there is proper flow of communication.
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Slide 4: Knowledge management and E- commerce in NestleThe slide 4 mentions knowledge management and e- commerce practices in Nestle. •Knowledge management involves identifying the skills and knowledge of theorganizational members and using the knowledge in the organizational activities(Martinez, 2018)•E- commerce refers to the transactions that involve purchasing and selling online•Nestle has taken the ownership of its consumer data in order to enhance the conversionwith Commanders Act•Nestle has taken steps to understand the manner in which marketing automation anddigital marketing has impact on the traffic and conversion•Nestle has formed an innovative dual strategy wherein it has combined direct-to-customer and e-retail approaches, which led to the launch of its online store named asNestle Shop•Nestle uses a proper SAP ERP system as a part of its knowledge management forenhancing its business operations Knowledge management refers to procedure wherein knowledge and information is created,shared, used and managed within an organization. It enables the organizations to achieve itsobjectives by ensuring the best utilization of knowledge. Several organizations including Nestlenowadays use knowledge management as a part of their information technology, businessstrategies and human resource management. It enables the organizations to improve theirperformance, gain competitive advantage over the others, and improve the business operations.
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