Analysis of Marketing Strategies of Nestle: A Study of Home, Supplier, Partner and Customer Country

Running head: INTERNATIONAL BUSINESS
International Business
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1INTERNATIONAL BUSINESS
Introduction
The report helps in proper analysis of different marketing strategies of the well known
company named Nestle. Nestle is one of the largest as well as well known companies in the
entire world and the Nestlé’s headquarter is situated in Vevey Switzerland. The inauguration of
the respective company was conducted in the year 1866 and till date they have implemented
different strategies that have helped them in being the best companies within the competitors.
The main aim and purpose of the report is to analyze the different marketing strategies
along with proper star analysis as well as value chain analysis of Nestle. Proper information has
to be provided on the home as well as supplier country of Nestle along with customer and partner
country wherein it is continuing their business.
The structure of the report includes proper introduction on the home, supplier, customer
as well as partner country of Nestle. The overall strategy as well as recommendations has to be
provided as this will help in analysis of the marketing strategies.
Home country
Nestle is one of the transnational drink as well as food company that is situated in Vevey,
Vaud, Switzerland. It is one of the largest food organizations in the entire world that has been
measured with the help of revenues along with other metrics as well. () helped in identification
of the importance of the home country with the help of analyzing the proper influence of the
competitive advantage. The different factors of Porter’s Diamond Model that includes factor
conditions, demand conditions, strategy of firm as well as relative and rivalry industries has been
used in order to properly analyze the competitive advantage of the respective company in the
home country (Appiah-Adu and Amoako 2016).

2INTERNATIONAL BUSINESS
Nestle continues the reign at top of the food as well as beverage industry, however the
top competitor of Nestle is Britannia in the food and beverage industry and in India, Nestle is the
second largest consumer of Nestle Products after Switzerland (Hallback and Gabrielsson 2013).
Furthermore, the consumers in India are sophisticated as well as knowledgeable with the
different interests that are changing in nature. Nestle is one of the top food and beverage
companies among the competitors as they use cheaper substitute products for their different
items and they stand out in the crowd in their home country as well (Perreault Jr, Cannon and
McCarthy 2013).
The Porter’s diamond Model helps in proper identification of the rivalry or competitors in
the home country as the factor that is competitive in nature. In the present era, Nestle is facing
huge amount of challenge as well as competition from Britannia. Furthermore, Nestle is
protecting the brand image of their brand from other competitors by trying to distinguish itself
from the Britannia. Proper strategic decisions have been implemented as this will help in
contributing to the success of the entire brand (Appiah-Adu 2016).
Partner Country
The partner country is the second component after home country. Partner nation for the
organization is wherein the partner companies are operated as well as established. The proper
contribution of partner organization as well as country is vital in nature as this helps in building
proper value of the entire company and this helps in determination of success as well. Nestle
company has proper strategy of franchising that helps them in maintaining proper place in the
entire competitive market. Nestle is trying to secure world class position in different other
sectors as well other than beverages (Galician 2013).

3INTERNATIONAL BUSINESS
The respective company properly manufactures as well as sells the branded beverage to
their customers. The Nestle Company has able to bring the idea to provide their products as well
as services to the different areas as well as countries. The headquarter of the company is situated
in Vevey, Vaud, Switzerland and it is operating in more than eight more countries as well that
includes The United States of America (Armstrong et al. 2015). The net revenue of the Nestle
Company is more than 89.46 billion CHF and it is serving more than 350 million customers as
well in the entire nation (Atwal and Williams 2017). All the main as well as major partners are
located strategically in order to enter as well as serve different corners of the entire global market
of Nestle through different strategies of localization as well as franchising. Nestle Company is
the first and foremost in the entire food and beverage industry and this is making them attract
more customers in the competitive market as well (Williams and Nestle 2015).
Firm strategy, structure
and rivalry
Chance
Supporting and related
industries
Government
Condition of demand
Conditions of factors