Functional Product Management: Hardware, Software, Support & Operation

This assignment delves into the intricacies of managing functional products, encompassing hardware, software, service support systems, and operational management. It includes studying key works such as DECOR: DEClarative network management and Operation (Chen et al., 2010), RFID tag management (Winget & Thomson, 2010), operation management apparatus patent (Nakamura et al., 2015), and more. Additionally, it covers various leadership theories like Situational Leadership Theory and Contingency Leadership Theory for understanding different approaches to product management.

MANAGEMENT
AND OPERATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Roles and features of leaders and managers.....................................................................1
P3. Various approaches of leadership....................................................................................7
P4. Key approaches to operation management.....................................................................10
P5. Importance of operation management in achieving goal of company...........................11
P6. Impact of environment...................................................................................................13
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Operation management is an important criterion in company and this is something which
helps company to have a better manufacturing of products and services in right context as well.
In this competitive world it is required to provide the quality product and service to customers as
they are very much rationale in nature and they need better goods for the amount they are paying.
Although operation manager is that person who manages all the requirement of production
department as all such scenarios is related to that only (White, 2016). Bringing quality with
innovation and creativity can make them to attract lots of customer and they can attain their goals
and objectives as well. Assignment will include roles and features of managers and leaders in
different situation context and how operation management helps in attaining the goals and
objectives of company in better manner as well. Apart from all such which factors affect the
working of company.
TASK 1
P1. Roles and characteristics of leaders and managers
MANAGERS
Manager is said to be the person who manages all the activities that are being done by a
firm in order to make profit. Along with this, he/she also administers groups of employees in
order to hit desired targets of firm. They are those who bring various policy and procedure in
company so that effective work can be done and responsible for every working in organization as
well. Managers are also has responsibility to divide the task according to their department and
specific skills to complete the work on time (Lindström and et. al., 2012). Managers do have
various roles and features in organization when they perform their duty.
LEADERS
An individual who holds a position which is superior in nature in a field where, main
motive is to influence or control the employees so that they become more productive at
workplace. Along with this, they also forms vision and mission of the firm. They are those who
are part of managers and work under them and have roles and responsibility to bring out better
working from the employees so that company can attain their goal and objective too.
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Although they work together as both have many responsibility in an organization and thus
they are master in their own work in company and direct the whole team to work with
motivation and having right direction of work in firm always help them to increase
performance and productivity too with earning higher profits as well.
Case study: - “Why great doers don't make great leaders”
According to such the great leaders are not born they are made and thus Wiseman- got
irritated with his team as they are not working in proper manner and thus it was required by him
to look forward and needed to take some steps further for such and some of those characteristics
are as follows:
Listen more than talk: Being as a leader it is must for the person to listen more in place
of directing or giving suggestions to subordinates. Along with this, it is also mandatory for a
good leader to ask questions instead of giving ideas to them. Questions should be asked by leader
in order to resolve problems that are important for them to resolve so that better results can be
gained. Leaders are such which has a feature of listening more than the talk criteria and thus they
have to perform in better manner and leaders are great leaders when they listen more of saying as
well.
Define the problems and get out of the way: Being as a manager in an organization it is
necessar for the person to resolve all the issue that are being faced by the team. Staff members
mostly have issues with management therefore, it is must for managing person to tell
subordinates that work in proper manner without including him/her in any particular task so that
productivity cannot get hamper.
Put people on charge: Great leaders are such which can make their employee to take
charge in better manner and such thing helps in reducing the conflict situation in organization.
MANAGERS
ROLES
2
Illustration 1: Role of Manager

(Source: Manager's role)
Divide work: Managers are those who divide the work according to the department in
organization so that they can perform in better manner as well. Dividing the work according
specialty of people and employees then effective and time completion work can be there.
Division of work also helps in proper working as well
Act as pool: Managers in organization play role of pool in between the top level and
lower level so that they can communicate with both the levels in better manner and such thing
can result in proper working as well. Tops level produce policy and procedure and manager
communicate such to lower level in effective manner so that whole company can work in better
manner.
Many other roles of manager are as follows:
 They play role as figurehead.
 They play role of leader.
 Liaison role of manager
 Have monitoring
 They act as spokesman
 Disturbances controller in organization
 Role of negotiator
 Resource Allocator role.
CHARACTERISTICS
Commitment: Managers generally have commitment towards their working which
makes them different from others and this make to perform their duty even in better manner then
others. This is something which provides power to them to have their working in same direction
and have commitment towards their working as well.
Direction: Managers has the responsibility to provide direction to department that in
which manner they have to perform certain task and activity and even they provide direction to
employees as well so that proper task completion can be there.
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Leaders
(Source: Role of leaders, 2017)
ROLES
Communicate: Leaders are those who communicate with their employee on regular
basis which make them to have an effective working so that they can complete their task on time
as well. Communication in between leader and employee make workers to feel that someone is
there who listen to them in right context (Chen and et. al., 2010).
Feedback: Leaders take feedback from the employees on regular basis so that they can
come to know how much work has been done and how much is left. This also help to have a
right context working as well and such thing is that which also help to have an increase in
productivity as well.
Some of the role of leaders are as follows:
 They empower people
 They communicate openly
 Lead change in organization
 They involve everyone in company
 They usually monitor everything.
 Demonstrate confidence in better manner
 They inspire and energize people.
CHARACTERISTICS
4
Illustration 2: Role of leaders

Define the problem: Leaders are those which help employees to understand the problem
in their working condition and also look for providing solution as well and thus leaders are those
who motivate each and every employees in great manner which does help in attaining the goals
and objectives too.
Innovative: Leaders are quite innovative in their ideas and find something better way to
have a good work and even in time as well which can make them to increase the performance
level of employees as well. Innovation in working also make Wiseman Group to bring something
and new in their watches which can attract the large market towards their product as well.
Put other people forward: Leaders has a responsibility to put their employees in front
and make top executives to include them in making policy and procedure which help them to
receive better working condition at lower level too. Putting them in forward can help employees
to increase in their performance as well.
Committed: Leaders are too committed towards their working like manager and they
guide their employee in such a way so that they get motivated to have a great working too.
Commitment toward working work helps to have a great working as well.
Comparison in between the manager and leader
Managers Leaders
 They are those which need to have
specific skills and knowledge as
because they are the one who are
responsible for the whole work in
organization and also divide task in
proper manner so that effective work
can be done.
 Manager is said to be the person who
takes proper care of employees at place
where they are standing.
 Managing person deals with all the
complexities that may arise while doing
operational activities to run business.
 They are mostly stays concerned in
 Leaders work under the managers and
they have some unique skills of
creativity and direct the employees in
such way which help them to increase
their performance as well.
 It has been examined that they are the
person who takes its team mates or
organization to a whole new place.
 Most of the time leader of a company
who makes determinations in order to
improve reputation of firm at
marketplace.
 They locate all the functions by which
effectiveness of subordinates can be
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order to locate things by which
subordinates can achieve their own
goals and objectives.
 It is mandatory for managing person to
locate problems that are being faced by
subordinates and then resolve them in
shorter period of time so that it do not
put any impact on production of
Wiseman.
improved and try to make them more
skillful so that they can finish given
tasks in shorter period of time.
 Leaders mostly makes questions and
ask to subordinates so that problems
can be identified in shorter period of
time and then takes initiatives in order
to resolve them.
P2. Role and characteristics of leader and manager in different situation context
The Wiseman said that leaders are those which has responsibility to have a great working
from their employees as well. Leaders are those who are determined and resolute in nature which
make them to have a great working although and thus it makes them to have a right direction
working. Leaders are those who try to bring out the organization from the different situation and
make them to perform in proper way as well. Role and features of leaders and managers are such
which is being played by company in better manner and thus it make business to have a better
working too and with such thing organization can also earn higher profits as well. Leaders and
managers are those who make firm to work in right direction and make employee motivated so
that they can complete their working even in better manner as well (Winget and Thomson,
2010). The different situation context in organization are slow to moderate situation, moderate
situation and in last fast changing situation is there and in such leaders and managers have to
perform their duty so that firm can attain higher productivity. Therefore the managers are having
various functions in organization and some of those are as follows: planning, organizing and
controlling as well. Although they manage such thing in different context as well which help
them to face these in proper manner as well.
Normally, manager and leader are such who has the responsibility to listen more then
they talk in great manner and thus they make the different people in charge and work hard to
bring innovation and creativity in their working too. In such situation the leader and manager are
those who work with coordination and put such person in charge who handle the different
situation and working can be done. Even the manager and leader does face various issues and
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problems in organization and thus they have to perform accordingly too. The case study “listen
more than talk “says that they have study the situation and has to perform according in right
manner.
Leaders are those who face different situation in creative manner and thus it makes them
to direct, vision and they also inspire the various things as well and thus it make the motivate the
employees in great way which can help in attaining organization goals and objectives as well.
Slow to moderate situation: This is that situation in company which is at growing stage
or can say having a working in better manner and thus this make them to increase the
productivity as well. Moreover the Wiseman Group at such stage go with various things like
conducting the research so that they can receive a lot information and according to such only the
strategy is being made which has helped to attain their goal and objective. This has to be done in
right contrast as well. Companies work hard to earn higher profit and thus when they are on this
situation they even take care of outer condition as well which make them to have a great working
in organization and they motivate their employee to increase their performance level which can
make them to perform even in right context to
Moderate situation: This is such situation which is having a stable thing in market and
such thing make them to have a great working in organization and even thus company looks
forward for working according to the situation of market as well. In such situation the manager
and leader both motivate and influence their employees to work in right direction and although
even organizations do work according to needs and wants of customers so that firm can make
them happy in better manner too. Moderate is stable situation which is very low and working
satisfactory in market so that they can earn higher profit and bringing various strategy and
decision which will help them to increase their performance and working condition as well. Firm
try hard to bring their company from moderate situation to fast changing situation as well.
Fast changing situation: This is such situations in which preference and needs of
customers do change with the time as well which make them to work hard and produce the
product and services according to the needs and wants of customers as well. In such situation the
market changes with the time and changes in high speed and although changes in technology is
also affecting them in various ways and it is required to change the working condition according
to time so that company can cope up with technology and demand of customer as well. Working
with such situation company can earn higher profit; therefore they can also achieve their goals
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and objective in great manner as well (Nakamura and et. al, 2015). The time also changes the
requirement of customers and even with this Wiseman Group has to perform according to that
only.
Situational leadership model: Under this leaders make strategies according to the current
situations so that they can make changes if necessary. This help the organization in obtaining
their short term goals. But, this cannot be effective in long term if Wiseman group are trying to
hit targets for a longer period of time. Therefore, it is essential for leaders to locate the areas in
which they can do better and make alterations so that more benefits can be earned.
Characteristics of manager:
Planning: It is being done by managers to have a proper working in organization and
thus it makes whole management to follow the each and every aspect of planning so that
effective kind of working can be seen in great manner too.
Leading: Moreover, leading is that which is a complex term to do in large firms as
leading a management and bringing out a great work from every employee, even in proper
manner this work has to be done and leading concept is that which required special knowledge
too.
Controlling: It is that which needs to be undertaken by managers and should have a
control on activities and different task of organization and thus controlling help to have proper
working in company as well.
Directing: The managers and leaders are thus have a responsibility to guide and to
provide a right direction to their employees so that they can work in proper manner in
organization and can make their company to earn higher productivity and profits as well.
Direction should be there in company which help to overcome every situation.
Budgeting: It is needed concept and organization should have a set budget for effective
working and thus it leads to make them have a great accomplishment of goals and objectives.
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Illustration 3: Management Functions
(Source: Functions of management, 2017)
Role of leaders:
Required at every single level: Leader plays an important role at every single section in
an organization. They makes decisions in order to improve goodwill and brand image of firm.
Representative: They are person who bring the company in front of outside people. They
mostly, give their views in order to better serve people and also shows mission and vision of the
company in front of outsiders.
Philosopher: A leader should have humble nature so that subordinates can better
understand about what information he/she is trying to give. Along with this, they can also share
their issues that are being faced by them.
Supporter: Good leader should support to its employees so that they become more
effective at Wiseman group.
P3. Various approaches of leadership
The company has leaders and even they have various leadership styles in different
situation in which the company gets stuck and they try hard to come out from such. At this
particular time period the company also performs various thing to overcome from different
scenario as well. The different situations are as follows:
Situational leadership: The leaders have the various skills to come up from the various
situation which make them to perform in better manner too. The organization sometimes get
stuck in some situation in which the company fails to overcome such and in this scenario the
organization with leaders bring various thing and motivate their employees in great manner so
that they can come out from such only. In this leadership the leaders watch what type of situation
it is and how company can overcome and then take action over such and they maximum time
overcome such in great way as well.
9

(Source: Situational leadership, 2017)
System leadership: In this the company works in better manner and thus they also work
in a systematic manner so that they can work in right context and such type of leadership help the
firm to come out from different situation so that they can perform even in better manner as well.
Organization do change their working scenario so that they can earn higher profit as well.
10
Illustration 4: Situational leadership

(Source: System theory, 2018)
Contingency leadership: This is very much similar to situational leadership in this the
leader see and watch that which type of situation it is and thus they take action according to such
only. In the employees of company are being ranked with measuring scale which has mainly two
sides like higher and lower side. If the employees come on peak side then they are more relative
to relation oriented and support the working and if they came up on lower side then they are
work oriented kind of people.
(Source: Contingency report, 2017)
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Illustration 5: System Leadership theory
Illustration 6: Contingency Report

P4. Key approaches to operation management
Operation management of Hyundai helps in performing the activities in effective and
efficient manner. There are number of approaches available in organizational system that can be
adopted to improve the performance level at significant level. Business concern has to consider
all those opportunities that will provide them significant profits and productivity (Ale and et. al.,
2010). It is the duty of management to evaluate such approaches and then, derive conclusion out
of it. These approaches are discussed below:
 Six sigma: Hyundai is having many threats of wasting of resources and thus it makes
them to have proper working as well. It is required by manager to look at manufacturing
part as well. It involves taking decision with the consideration of risk that is associated
with the business activities. Sigma signifies risk, hence decision making process carry out
in accordance with risks involved in it. There are number of threats or risks available in
dynamic business environment which has to be considering while making any decision.
 Lean production: It only works on the concept to minimize wastage of resources at
significant level. It helps in obtaining high outcome level in reference to minimum input
products. There can be condition when there is lot of wastes generated during production
process, thus it has to be managed properly to reduce its impact. Every activity which is
performed in organization system may involve generation of waste materials which has to
be removed.
 Work break down structure: It implies division of work, which mean that whole work
is not assigned to single department or personnel. It is sub divided between, number of
people. As organization have different departments specialized in one thing, thus work is
divided accordingly.
 Material Requirements Planning (MRP): Under this number of material that will be
used in production process is calculated by manger. So that no wastage will be conferred
in future time. This aids in finding out the need and requirement of substances that is
needed during production process. Sustainable quantity of materials can be maintained in
company.
 Re-engineering: As the name suggests it is used at time of restructuring of
organizational system in due course of time. Therefore, it is focused on designing the
various processes in appropriate mode.
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 Project production management: It assists in those process that involves analytical
tools and techniques and has to be applied in the process of extraction of oil or gas. There
are several projects of different nature is run in firms thus, it assists in managing such
project system.
 Re configurable Manufacturing systems: It is implemented when change management
have to be introduced as a quick process. It is done in hardware or software substance
that has to be introduced in business organization.
P5. Importance of operation management in achieving goal of company
The Hyundai is having various importance of operation management which help in
achieving the goal and objective in great way too and some of those are as follows:
 It is very necessary to apply operational management in any of the organization as it
helps in carrying out the work process in effective and efficient manner. It helps in
performing the work in appropriate way. It aims in minimizing the risks in significant
way. Mangers of today modern organization have to adopt such tools and techniques that
lead them more profits or gains (Casolino and et. al., 2012). There are number of
challenges that are present in dynamic business environment which has to be met with
proper attention.
 Their importance also includes carrying out the work process in systematic manner so
that particular coordination can be gained. There are number of department available in
single organization which has to be bind in proper way so that last objectives can be
achieved.
 Company can use the technology according to the requirement which can help them to
attain their goals and objectives as well.
 It also aids in managing customer relationship properly so that they can build healthy and
proper relation with them by fulfilling their ultimate needs and wants.
 Moreover, motivation can help organization to build a proper working in employees
which is a base factor to increase productivity and earn higher profit too.
 It also assists in producing products in proper way with the aim of reducing wastage at
lower level as possible. On the other hand increasing the level of output.
 It helps in gaining huge profits in a year so that all operations are run in correct way.
There are number of activities related to distribution of final products that has to be
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delivered to final customers. Hence operation management has to perform such duty in
proficient way.
 Managers and leaders are such which also help to bring management to work in effective
way and this make to look for futuristic and in proper manner although.
 There is different level in any management system, which have certain roles and
responsibilities that has to be made in proper path so that final vision and mission can be
accomplished.
 There are processes of turning the organizational system in cost effective way this can be
possible by adopting operation management in correct order.
 It is the responsibility of manager or leaders to look after the system whether it is running
in smooth order or not.
 Especially large scale organization where there is lot of departs that has to be managed in
careful mode. Hence senior level mangers carry out their process to work according to
need of changes that are taking place in competitive business environment.
 There are number of opportunities and threats that are available which has to be
examined in correct order to grab opportunities and handle threats so that they do not
hamper the position and condition of business organization.
 The six sigma is such which help to reduce the wastage in company and thus make them
to manufacture the quality product as well.
 Lean manufacturing is that which help to have a proper working at production
department and thus it makes to earn higher profit in great manner too.
 Operation management can helps organization to achieve all those tasks that may be
impossible for them. Hence, it has to be implemented with due attention.
P6. Impact of environment
There are various things which affect the working of company in various ways, and is
such situation the company make them stable even to perform in better manner as well.
Environment is being divided into two parts like internal and external. External is such criteria
which affect the working even though in great manner and company has to make various
strategies and decision so that they can fight with such thing in market and can earn higher profit
with achievement of goal and objective. Environment has to be taken under some criteria as well.
14

Hyundai is such company which also goes with research of internal and external market so that
they can earn higher profit and nothing can become hurdle in between their working too.
Internal environment
Customers: Moreover, the company work according to the customer requirement and
thus organization do change their working condition according to that only. They are those who
also impact the company in great way which make the firm to change their policy and procedure
of working so that they can have a better working too.
Suppliers: They are those which are being considered at the time of purchasing the raw
material for making and producing a product and services in quality manner too. Suppliers has to
provide the quality materials to company so that organization can manufacture proper thing as
well. Firms do chooses the best one out from the various suppliers so that they can make it
proper working in organization as well.
These are those which needs to be undertaken and thus it include various thing and thus it
has to be done according to the requirement and looks forward to have a great working in
company with coordination in firm and it make entity to perform in great way. These are such
which does affect the working and decision making power of company as well and thus it makes
them to work according to market and bring many changes in their policy and procedure too.
Factor 1:
It was needed concept for Hyundai as they were looking forward to improve their quality
of car and thus it makes them to attract the millions of people to buy their car and thus it make
company to attain their goals and objectives as well. Moreover, Hyundai has impact on decision
making and strategy as well and thus it makes them to work according to environment which can
also help them to earn higher productivity and profit too. There was a great competition in
between the Toyoto and Hyundai and thus Chung wanted to make his car the best selling in this
world and thus CEO is such who studied market in great manner and bought their car in market
and worked hard to earn higher profitability in great way.
Factor 2:
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It was the fear of company that will UK customer will accept the car or not as because in
market there are various automobile industry is there already. Moreover, there are various people
who are unemployed and it is considered as biggest fear of firm and this is something which also
affect the strategy and decision in entity. Although operation has to be developed according to
such situation only. Even the Hyundai saw that growing fear of unemployment and opened
various store so that they can hire the potential candidate for their showroom and can work for
social trend as well. Moreover, in regards to this management and operation team made different
strategy so that they can attract the millions of people towards their car.
Factor: 3
The economy of Car was being appreciated by them and thus they also looked for such
and worked hard accordingly and thus it was said that it is ahead of the government deadline too
and thus it also make them to perform in proper manner and make them to get stand in market.
These all are such which make company to perform in better manner in different
environment although, companies has to try for better working as well. Such research is that
which help organization to identify the issues and problems occurred in company and need to
provide solution in proper manner as well.
External environment are those which affect the company in great manner as because the
outside environment do changes with the time even in huge way which make company to change
their policy and procedure in proper way, although firm do changes their working condition to
have a proper working in organization as well. Normally the firms has various competitors in
market which has to be overlooked and has to make strategies according to that only. Moreover,
a proper research of outside environment can help to attain their goals and objectives too.
CONCLUSION
From the above report it can be state that, operation management is such which help
organization to have better working and even they also help in reducing the wastage of resources
as well. The Company and group has worked hard to make they stable in market and even they
also change their working condition according to requirement of customer and produce those
goods and services according to needs and wants of customers too.
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