Table of Contents INTRODUCTION...........................................................................................................................2 MAIN BODY...................................................................................................................................2 Task 1...............................................................................................................................................2 P1. Define and compare the different roles and characteristics of leader and manager.............2 TASK 2............................................................................................................................................4 P2. Examine the role of a leader and the function of a manager apply in different situational contexts......................................................................................................................................4 P3. Apply different theories and models of approach.................................................................6 Task 3...............................................................................................................................................8 P4. Explain the key approaches to operations management and the role that leaders and managers plays............................................................................................................................8 P5: Define the values & importance of operation management in accomplishment of business objectives...................................................................................................................................10 Task 4.............................................................................................................................................11 P6.Assessthefactorswithinthebusinessenvironmentthatimpactuponoperational management and decision making by leader and managers.....................................................11 CONCLUSION..............................................................................................................................13 REFERNCES................................................................................................................................15 .......................................................................................................................................................15 1
INTRODUCTION Management is necessity of an organised life to presumes overall of practises in organisation. A better management is backbone for leading a company in successful direction towardsorganisation.Throughmanagingbalanceactivitiesissuccessfullyexecutedto accomplish objectives and getting task done with people efficiency to achieve objectives (Busarello and et. al., 2018). The concept operation and management is process that is based towards with transformation towards different inputs as raw material into furnished goods and services. In context of organisation, they must ensures that raw material acquire in authentic manner and to satisfy manner. In this report, organisation is selected Uber Technologies, it is American based company that usually offers vehicles in rent basis. Transportation, food and delivery services within partnership to electronic bicycle and monitored scooter inrental basis. The company is in San Francisco and has operation in all over 900 metropolitan areas worldwide. Uber own number of employees around 26,900, it was founded March 2009. As topic is cover from define and with compare different roles and characteristics about leader and manager. Elaborates about roles of leader and functions of manager in different situational context (Chelyshkov and Aralkin., 2018). Different theories applies leadership methods to explain about leader role and function of manager. Key approaches towards operation management define role of leader and manager function along with its importance. Examine factors of business environment that creating impact upon operational management and decision making leader and manager. MAIN BODY Task 1. P1. Define and compare the different roles and characteristics of leader and manager. Leader:This is managerial of business practise which is having capacity to handling managerial activities of specific company and tend to influence employees towards accomplish challenging goals. Leaders used to design and setting up strategies for better accomplish goals, operating issues and provides optimum solution to withdraw problem decisively and quickly(Fu and Zhao., 2020). To guide employees to show guidance to reaching outcomes to supervise task with implies major responsibility with constant competition of task. Similarly, leaders of Uber Technologies allows to leading staffs in positive direction to accomplish in which company is 2
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headed to follow to attain destination. Their leader uses different leadership styles from high complexities situation arises to attain overall targets. Manager:. As role of manager is having individual who monitor and control overall activities along with different situation where different set of performance of employee analyse by manager. The work responsibilities of manager through which operation and function is enhanced in proper manner (Gómez-Expósito, Conejo. and Cañizares., 2018). The manager of Uber technologies has accomplish to performed through its duties with optimum training and development by achieving of work becomes moreeasier way and flexible way. BasisLeaderManager RoleLeader is having creative vision where they focuses in overall situation in entire roles through whichallindividualteam member to scrutinize pathways tosuccessfullyaccomplish objectives. Proper guidance in neededtoclarifyvisionto employeesofUber Technologies. By having capability in leader to drivenmore change through which working competency is effectivelydeveloped (Hemmati.,Mohammadi- Ivatloo.andSoroudi.,2020). This is more productive where businessishighlyoptimised withgeneratesproductive outcomesareconvincedin better way. In context of Uber The major role of Manger to introducingpolicieswhich formulatesand regulateson the basis through different set of policies or norms within properguidelinesthat presumestomore attractiveness. In perspective of Ubertechnologieswhere policy that is followed by all individualwithbetter execution of work to enhance ethical processing. Byassigningdifferentjob rolesandresponsibility towardstaskwithhaving different segmentation where employees can easily able to understandabouttheir specific job role. 3
Technologies is able to control and manage the entire situation onpositivewayaswellas betterimplementationto progressed. Toapplyingdifferenttesting activities to mapping individual employees capability to design proper performance report. Forbetterandprovide effective understanding about company like Uber manager brief about mission, vison and core value of company work ineffectivemannerthat happen to better attainment of goalsandaccomplishin proficient manner. CharacteristicsTheyhaveattractiveand influencetypepersonality towardsotherpersonalities where they become role model or inspiration to customised into better form. AsapproachingleaderUber companyseekingqualitiesin individual leader which having effectivecommunicationwith others. Leadersusedtoconvey informationtoallother employeesasconsiderable manner. Leaderqualitieshelpsto reduces uncertainty to attaining more clarity in objective. Managerishavingmany specificationasskillsand traits in which it ensures that all activities to manage on the basis of time duration (Hrle and et. al., 2018). Variousinterpersonalskills are those which used while makingeffectiveinteraction alongwitheachotherin termsofcommunication, observation,presentationof softandhardskillsasper condition basis. Manager is allows to sharing their coordination skills and motivationexperiencesthat increaseemployeesworking outcomes. TheoriesSomeofimportanttheorywhichis enhanced in leadership such as System, In management comprises theory like behavioural and bureaucratic theory 4
situational, trait and contingency.etc. TASK 2 P2. Examine the role of a leader and the function of a manager apply in different situational contexts. Situation 1: Sudden lock-down due to pandemic - Work from home This situation has affected many employees life in terms of either working or salary. This has become a major issue because some still are not comfortable working at home or some facing technical problem. So in this difficult phase it is important to guide, motivate and support them in terms of every possible way. The following discussions are based on this situation on how leader and manager can handle in context of Uber.Role of Leader:Leaders can behave in a democratic manner like communicating with everyone related to work from home. Many employees generally resists this change because sudden working from home can affect their personal life also. Leaders can guide their subordinates about how they can manage working from home, motivating them that it is not as much difficult as they are assuming. Leaders can direct it's employees about using technology at home, how they can coordinate with each other using different apps like zoom, meet, etc. So basically leaders supports them in every possible way. Function of Manager:Managers can adopt organising and controlling functions to handle this situation. So they can strictly give orders for working from home without wasting any time (Itkin and Goldenberg, Mellanox Technologies Ltd, 2018). Managers can support employees by instructing them that how they can use various technology at home, how they can manage coordination in working and can achieve targets. Because managers are mainly responsible for meeting goals anyhow so they cannot compromise in their staff's working. Managers can be strict regarding this sudden change to achieve it's organizational targets. Situation 2: Launching a new service for more revenues This situation defining the affect towards many employees in terms of either working hours or working process. This is suppose to be an issue because employees needs to focus on totally different service strategy and learning technology accordingly. So in this new phase it is 5
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important to guide, motivate and support them in terms of every possible way. The following discussions are based on this situation on how leader and manager can handle incontext of Uber.Role of Leader:Leaders can adopt transformational style of leadership. They can communicate with research and development department to explore something new for the firm. Leaders can lead a way for marketing department to increase a number of sales. Theycaninspiretechnicalareaforfeaturingnewservice(Konet,Goudyand Christensen., Nissan North America Inc, 2018). So basically leaders can guide every departmentandmotivatingthemthathowtheycaninitiatenewsituationsinan organization. Function of Manager:Managers can adopt planning and leading functions. They can instruct every domain in it's organization about new service launching. Managers can command people to work on them and achieving the new targets for the firm. They can instruct their employees about why they are doing this change, so that every employee can work accordingly. Managers can make orders to R&D department to start working on it at the earliest and same for the marketing and production departments. This helps managers in achieving revenue targets in a firm. P3. Apply different theories and models of approach. In every business situation which tend to pursue changes on flexibility on basis to effectivelyhandlingactivitiesof leadership and managementtheory implieson business. Therefore, different activities leadership that is assort in Uber Technologies elaborates below: Situational leadership:In this leadership style, emphasis about leader choices or preference of approaching new and best course of action that is based upon situation. Moreover, situational leadership influence to facilitates pathways to employees requirement on various condition (Kuiken and Más., 2019). According to this style, it enhance better leadership that enhance to changes within systematic format. The leader of Uber company, it has used to manage diverse within range of situation accordingly. It contain one method which known is Blanchard and Hersey leadership that having unique approaches to defines below: Telling: In this leader work as decision making with having better communicate the strategy or information which assorted perform completing task. 6
Selling: As per this leader to selling ideas and thought which processed through team and creating strategies to accomplish task. Delegating; It is used when both leader and other team member are assigned work on the basis of their capabilities and approaching effective planning to collective analyse. System leadership: According this theory, a individual leader utilize its skills and knowledge to mapping their team performance to become analyst to increase productive. It generally collective behaviour of leadership along with intrinsic innovation as decentralised the network (Mutha and et. al, 2018). AsinUbertechnologies,leaderarebasicallyperformtosharingwithideasand suggestions for maintaining productive manner aspects. It enhance to manages more core values and handles to operates as per guidelines or procedure way towards Administrative, operation and marketing relative work. Fielder's Contingency Leadership:In this leadership is facilitates about effectiveness of leaders as it based on significant situational based which consider in three factor work design , relationship between superior and employees and leader's power. It is the most essential aspect in which leader of Uber Technologiesprevail the condition as per the match of structure and style. It is used to manage the work as per the situation and demand as with this effective relation also get developed. Strength and Weakness of leadership theories: Leadership stylesStrengthWeakness Situational leadershipAsinsituationalleadershipit eliminateswithmorecomfort among employees is processed. This is more supportive theory for Uber technologies which enables to provides optimum direction to business which enhance to work more effectiveness. As it not contains any positive implementationtowardslong term goals. Tocollectinginformation related with decision making informationthatallowsto affected. Systems leadershipThis leadership style defines aboutIt is more difficult and hard to 7
individualleaderfocuseson performances related (Rawat and et. al ., 2019). Thediverserangeofgroupis matter for direction through leader understanding basis. formulate decision making in long term aspects. To highlight overall condition whichisinterdependenton each other to promotes internal conflicts. Contingency leadershipThistheoryisdynamicand flexibleinnaturewhereit customised as per accordingly. It tend to approaches for helping themanagertoenhancetheir leadershipaswellasdecision making skills. By forming design organisational structure and plan asperaccordinglyinformation decision based system. At the timeof utilisingthis theoryleaderwouldfind difficult to implement is more complex. Contingencyapproachis basically reactive in nature to manageitseemstohard towards manager. Task 3. P4. Explain the key approaches to operations management and the role that leaders and managers plays. Operation management is type of administration of business related practise to create highest level of efficiency which help for generating more productivity in organisation premises. It is concerned with customised material to turn into more effective and labor into goods and services are optimum level towards maximise profit of an organisation. The main purpose is to balance cost with revenue to accomplish highest net operating profit possible (Rocchetta and et. al., 2019). In perspective Uber technologies of approaches about operation management cost to achieve highest net operating profit. Six Sigma:This approach comprise to make better understand of better focus and having concerned to handling complexities to reducing within production efficiency is also get to developed in appropriate way. Through various opportunities and challenges get measured 8
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through which customer satisfaction depends upon it. It is used to manufacturing process through which they can improve production quality along with by detecting errors to eliminates in systematic manner (Santa Cruz, Torres and Ibañez., 2019).As Uber Technologies manager role would measure their service accuracy and diminishes unethical practises which makes flexibility. The role of leader is to making ensure that productivity must enhance in better form through providing effective knowledge as well as training. Total Quality Management:Through applying this approach reflects about continuous improvement which induces in manufacturing and production having process as with delivery gets systematic manner. It refers about managerial prospects through which it create certain level of improvement is induced to improve its quality standard which is also get improved effectively (StrobelandAbele,2018).AsperperspectiveofUberTechnologies,totalqualityof management helps to investigate overall internal activities which helps to attainment in better sustainability. This approach manager works on better connectivity with this approach of operational management such as Provide direction where a leader supervise employees of Uber company how to approach therir service in different manner. 9 Illustration1: Six Sigma, 2019. Source: Six Sigma, 2019.
Lean Principles:In operation management it concern about the reduction of wastage where overall costing of production related activities is reduced (Underwood, Traver. and López- Uribe., 2019). As to consider this approach in perspective of Uber technology to enhance suitable changes that implemented in order to satisfy the customer. Manager provide or share valuable information or threaten to employees for not creates mess to Uber working environment. Leader is having better working style that effectively enhance to share optimum guidelines and facilitates important motivation type of values that help to improve individual objective in working. In above approaches of Operation Management is determined about Total Quality of Management by Uber Technologies company, manager allows to induces for better customer satisfaction is developed and it make sure about engaging in marketplace. Therefore, Uber Technologies to make planning about to achieve 20% of market share to which contributing efforts of assorting reliable resources. This provides major helps to reduces level of wastages which obtain better outputs are attained easier manner. 10 Illustration2: Lean Principles model, 2020 Source: Lean Principles model, 2020
P5: Define the values & importance of operation management in accomplishment of business objectives. Operation management is defined as a process that mainly used for planning, controlling andsupervisingproductionandmanufacturingprocessesanddeliveryservices.Inevery business organisation it is important because it is helpful in effectively managing, controlling and supervising people, goods and services. Below are some importance of operation management in context of Uber: Product/Service Quality: It is first unit to run a firm that helps in analyse reliability and durability in a product. It is a responsibility of every operation manager to sees quality of product and services which would attract customers on and after delivery of goods or services. When organisation satisfy customer's needs it gives company an edge to compared to their competitors. In context of Uber, design of quality of product or services by company is focused on demand of customers. As some guest wants luxurious services, it forms part of company. By giving them services on high models of cars like BMW, Mercedes-Benz, Audi it increases product quality of Uber (Wang and et. al., 2018). Services like real time location of drivers and also number of drivers are given to customer's mobile so that they can communicate with them. Customer Satisfaction: Review given by customer about product or services defines to make or break of business. So it is responsibility of every organisation to ensure customer's needs as always at forefront of their products and services. Operation manager of company gain satisfactory customer by conduct quality management process, recruit right people to right roles and by proper planning of inventory. In context of respective company, as every organisation's aim is to satisfy their customers needs and wants. Uber is also satisfy their guest by providing them reliable services like not delay in time and offering good quality of products. Productivity: it can be defined as various measures used to analyse efficiency of production. It can be expressed as ratio of input to output and it is only way to verify input given by employees. So it is responsibility of operation authorities for appropriate staffing of employees to resources according to their knowledge to get maximum results. In context of Uber, as population of world is increases so demands of customers for this company is also increases as it serves in many countries. As firm hires professional licensed 11
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drivers that meets customers demand and also in improving level of technology for increase in productivity of company. Reduced Operating Cost: By above points as productivity, customer satisfaction and quality products, cost that operate on servicing of product is maximally reduced. It leads toincreaseintotalrevenue.Duetogrowthinrevenue,operationmanagerhave opportunity to launch new and innovative products and services. In context of Uber company, it focuses on reduction of cost by implementation of minimum regulations to driver with Uber (Xin and et. al., 2018). Rules that are implemented by firm is any person who is above age of 21, having driving license with him, minimum amount of personal insurance to become driver at Uber and also having car with four doors. It is also mandatory for a person who works in Uber that he should not having any criminal background of accidents with him. Thus, it reduces cost of operation of company as by employing drivers with minimum requirements. Moreover is majorly follows the product quality and customer satisfaction that enhance to approach Uber company service productivity in an effective manner. Somehow it measure through manager to analyse along with ensure that existing operation management approaches which they follows towards better positive outcomes Task 4. P6.Assessthefactorswithinthebusinessenvironmentthatimpactuponoperational management and decision making by leader and managers. Business Environment: This term refers about overall internal and external environment related factor which creating affects about how company functions that includes employees, customers, management along with supply and demand as well as business regulation. Etc. According to all these factor creating impact on function to company as well as how company works directly or indirectly. For context of Uber company their business environment commence to provide optimum factors which having high amount of impact in environment. Corporate Social Responsibility:This factor of business environment is having self operating business model that helps company by socially accountable towards stakeholder and publicwhichare belongto companyascustomeror clients.As for Uber Technologies 12
perspective their corporate social responsibility having impact of having aspects in society through including economic, social and environmental. It also improves brand image and value which processed with better sufficiency through which market get availability to optimise effectively. As per this business they must have worked towards reduces wastage amount that develop flexibility in working productivity. Ethics:It defines about known factors that having reflection of different working of business where it generate to reduces the working gap through between different practises by which more benefits can accomplish in sustained process manner. In consideration of Uber technologies business ethics are mainly regulated through under provision of Manger where they monitored each every employee performances as well as notified that they working in under compliance oriented or not. Values:Thistermisundertakesfromorganisationalbehaviourasitcollective assumptions which is reflected its involvement in presence of goods quality or systematic culture. In situation of Uber values and culture plays important roles where company ensures about their fuel consumption is not generates negative impact where they approach CNG gas in their vehicles. This reduces the negative aspects of unhealthy outcomes which spread in environment. Sustainability: According to this prospect in which business related aspects determine towards long term in marketplace which increase sustainability and effective durability. In this more creativeness and having innovative in process through which business can proceed to satisfied customer (Zhu and et. al., 2019). In this condition manager undertakes all roles and responsibilities of taking decisions which provide to motivate them to enhanced profit business ethical manner. Pestle Analyse: Political: This factor emphasis about all norms and regulation which comes under corporate governance such foreign direct investment, trade policy, corporate tax and other which create an impact on organisation performance. As per Uber technologies, they want to establish their venture in United Kingdom where they have benefit from trade policy, but there is implication from Brexit market which terms as not to trade in European Union. Economical: This factor comprises about performance of economic background where recession, inflation rates are commenced through productivity and having better GDP growth. 13
Similarly, Uber company get more productive from UK economic background but there is high inlfiation rates which can decrease their growth as well as having value of pound is more than dollars can also provide better sustainability. Social:Tocompriseaboutdemographicandgeologicalfactorwithcultureplays important roles in any particular country. As in United Kingdom, Uber company can approach geological factor where they can provide their as per location or region basis in overall United Kingdom. Technological: As in United kingdom there is wide scope of technological factor where they allows different ways to approach resources in United kingdom. Uber can utilised this factor in different aspects to increase their productive level as well as their research and development can promotes their services in better platform. Environmental: By enhancing to not promotes harmful fuel gases which contains by taxis or other transportation vehicles where Uber need to implement CNG gas for less polluted in United Kingdom environment background. Legal: Through this factor emphasis about to enhancing laws in company, where National Minimum wages other employment laws are pursued in UK region (Traver. and López- Uribe, 2019). Therefore, Uber need to introduced certain laws which is highly considerate towards employment or job related. This laws is regulated from United Kingdom. Justification: Through above external environment approach where the impact on Uber company’s leaderandmanagerisenhancetobetterapproachtomakingconcernedtowardsbetter Environmental practises which influence in decision making of leader as in new skills and knowledgepractiseswould involve that betteraccomplishto attainmore productivityin performance. In Manger perspective it creates more wide concept that employees get to learn new policies and regulation that governs through government as well as it working practises regulation in effective manner. After Pestle Analysation can only creates impact on Uber manager as they going to impact on scrutinize the factor as well as implement better optional action plan to work on political, social, economical and technological guidance. 14
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CONCLUSION From above report of Management and Operation has come to conclude about summarise differentrolesandcharacteristicsofleaderandmanagerintransportationorganisation perspective, where leaders influence to lead towards objective and manager usually motivates and instruct employees to accomplish gaols. Through implement two situation in company background in which leader and manager approach that situation as per their capabilities aspects, Different theories of leadership comprises about how leaders behaviour is essential towards company task or particularobjectiveby highlightingsituational,systemand contingency leadership. Total Quality Management, Six Sigma and lean Principle describes in approach way of operations and management in aspects of leaders and manager role. Importance for operation and management in term of achieving operation and management. Business Environment impact onoperationalmanagementtoimplementsPestleanalysisalongwithCorporateSocial Responsibilities. Business related ethics, values and sustainability. 15
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