INTRODUCTION Management and operation is considered as the administration of any business enterprise practices to develop advanced efficiency level as well as productivity into organisation. It involves planning, organising and directing productions processof products and services (Bhattacharya, 2014). For this report, the chosen company is Unilever which is a British Dutch transnational consumers goods firm. Its headquarters is in London, UK.The respective company hire HR Intern who will work according to instruction of senior HR manager. This organization is founded by William Lever, James Darcy Lever and Samuel Van Den Bergh in year 1929. They offer variety of products such as beauty and personal care, food and refreshment and cleaning products at worldwide level. Along with this, respective company offer their products through numbers of brand i.e. Knorr, Surf, Sunsilk, Dove, Alsa, Ben & Jerry's, Maille, Joko, Lao Cai, Lipton and many more. Organizational structure followed by respective company is divisional organisational structure.The purpose of this report is to explain the management structure of organisation. Roles of manager and leaders and various leadership as well as management roles in organisational situations.Strength and weaknesses of different approaches to management and leadership and conclusion which support leadership theories.Key operations of the firm and its functions. Operational approach to operations management and its value. The impact of external business environment factor that effects managers and leaders decision making.Leadership and management approaches uses to improve operational efficiencies and conclusion as well as recommendation for future improvements are also mentioned in this report. TASK 1 P1 Manager are considered as the one who manages as well as control the management and organisational performance to accomplish the goals of the firm. They has expertise knowledge in their are because of which it can able to support their system through delegating accountabilities to staff at different level of the company (Hisette, Jochmann and Bronsart, 2014). Therefore the role of Unilever's manager are:Decisional roles:This is considered as the most essential roles that all manager have to perform strategically. Herein, role of the manager is to mange the changes as well as 1
control the firm. Also, they required to take responsibilities and allot the resources where it is effective to use and then negotiate with its group members. Interpersonalroles:Herein,manageroftheUnileverhastofacilitaterelevant informationthatassistsafirmtoformulatestrategiesfortheaccomplishmentof organisational goals. Also, they has to become legally or socially accountable as they required to be motivate others because their subordinates consider them as an individuals who have authority. Leaders are the one who perform activities such as leading, monitoring and so on in order to encourage their workers for attaining the objectives of firm. It mainly set the targets that motivates other as well as analyse its performance effectually. It acts as a communicator, motivator and so on. Therefore, the role of the leaders in Unilever are:Motivator:The role of Unilever's leader is to encourage its teams or staff so that they can do their work as per the requirements of the firm. Problem solver:It is essential for the Unilever leaders to solve disputes and problems in group members to maintain its productivity as well as effectiveness. Difference between leadership and management: BasisLeadershipManagement DefinitionLeadership is considered as a skill of guiding other through providing various examples (Hopkin, 2018). Thisisrefersasanartof systematicallyarrangingaswellas coordinatingthingsinappropriate manner. OrientationIt is the people oriented aspect.It is the task oriented aspect. FocusItmainly focuses on leading or guiding the individuals. It focuses on managing the work. FormulationIt formulates the principles as well as guidelines. Itformulatesproceduresandthe policies. Managersandleadersbothplaysancrucialroleintothevariousorganisational operations. As Manager perform of the work which are concerned with management and operations, they are accountable for many activities. Likewise, leaders are the one who lead and 2
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guide employees to work in appropriate way for attainment of the objectives (Price and Forrest, 2016). It facilitates effective directions to whole workers as well as influence them for effectual performance.Both leaders and manager of Unilever are essential individuals for doing task as well as accomplishing goals.Therefore, the decisions of the manager and leaders impact the company. In case manager make ineffective decision then this can effects the operations as well as the activities of the Unilever.Also, if the leaders ofrespective firm misleads its team members, then they can not able to accomplish its target on specified time. Thus, some recommendations are suggested for the further improvements are mentioned below: Manager of the Unilever should concentrate upon the business objectives with the assistance of their workers. Unilever'sleadershouldhavetoguideaswellasdirecttheirteamandstaff appropriately to attain the organisational and personal objectives. Also, both have to listen and share the opinion, thoughts and ideas with each other so that effective decisions can be made. Definition:- Manager: “Manager is describe as a person who is responsible for conducting planning as well as directing to others so that other staffs conduct their work properly”. “manager refers to a person who will handle, control or direct activities or task of other staffs within an organization”(Pom becoming a manager,2019). Leader: “Leader indicate to a person who is followed by other, when they not able to conduct any work”(Definition of leadership ppt 2 bec doms,2019). “Leader is defined as an individual who provide direction and help to others in order to find out way where they want to go or achieve particular work” (What is a leader? Who is a leader? Can I be a leader?,2019). Comparison of role of leader and manager: BasisLeaderManager StrategyLeaderofacompany implementthestrategyata workplaceandinsurethat Whereas manger of a company developstrategyandplans 3
work is conducted in effective manner. according to requirement. Comparison of characteristics leader and manger: BasisLeaderManager CreditThe leader of a company give credit to their employees when they conduct their work. Whereasmanageofa company take credit when any work is conducted effectively. Characteristics of leaders and manager: Manager: Manager of the Unilever are imaginative thinker because of which they develop effectual decision as well as policies through benefiting both staff and management. Unilever's manager are committed towards the organisational success because of which they control the respective firm operations Leaders: Unilever's ability is to lead the team in for attaining the objective of the company. They has the characteristics of problem solving because of which they create a strong bonds with its followers in order to face difficult situation significantly. Conclusion: Characteristics of leaders as well as the manager are different from one another as managers of the Unilever are imaginative thinker, committer towards work and many more. Where as leaders are problem solver, leading team etc. TASK 2 P2 The roles of management and leadership helps in achieving desired goals and objectives. It also helps in deal with various kinds of situations in case of Unilever which is an multinational organisation so there are cultural diversity in organisation. Due to cultural diversity, various kinds of disputes arise in organisation. In that case, role of manager and leader arises. Management as well as leadership both are crucial for the company. Both assists firm to accomplish the set targets (Pheng and Meng, 2018). They have various approaches such as 4
contingency, Theory X and Y of Management, trait, Human relation and many more. So, some of their approaches are applied in Unilever with their strengths and weaknesses are mentioned below: Scientific management approach: This approach is considered as a scientific analysis that performed on the work process aimed at developing employees efficiency to accomplish standardization, specialisation as well as the whole effectiveness into firm (Prajogo, KY Tang and Lai, 2014). With the assistance of this theorymanager can able to coordinate with one another for maximising the productivity level. Manager encourage its staff by financial and non financial incentives.Strength:It includes labour division as per its skills which minimises the delays as well as wastage through increasing their productivity. Weakness:It is considered as an expensive approach as this incur more expenditures in removing traditional one. By using this management approachUnilever can enhance its production as it aimed at improving efficiency of employees and achieve business objective. This approach facilitate ability to control over employees and mangers are able to have good control over production. Unilever company can earn lot profits as scientific management approach will reduce cost of production and decreases inaccuracy with proper planing and quick decision making. Behavioural theory of Leadership:The roles of management and leadership helps in achieving desired goals and objectives. It also helps in deal with various kinds of situations in case of Unilever which is an multinational organisation so there are cultural diversity in organisation. Due to cultural diversity, various kinds of disputes arise in organisation. In that case, role of manager and leader arises. Management as well as leadership both are crucial for the company. Both assists firm to accomplish the set targets (Pheng and Meng, 2018). They have various approaches such as contingency, Theory X and Y of Management, trait, Human relation and many more. So, some of their approaches are applied in Unilever with their strengths and weaknesses are mentioned below: This theory of leadership focus on specific work and behaviour and action of an leader rather than their characteristics. This leadership theory focus on kinds of learned skills and capabilities of an leader that helps in dealing in a particular situations or circumstances.In situation of conflicts, as disputes rise due to cultural differences, inequality etc. so with the help 5
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of this theory Unilever's manager can formulate team of different culture so that all will familiar with one another. Role of the leaders is to influence its team to perform in coordinated way so that they can accomplish task effectively. Behavioural theory of leadership has many significance onUnilever company as this theory promotes value of leadership style with emphasis on concern for employees and people of organisation. This will helpUnilever mangers and leaders to evaluate and understand which behavioural style will affect mangers relationship with team and promotes contribution towards organisation objectives. Function of manager: In an organization a manager conduct various function which help them in attaining company goal. Some major functions played by Unilever manager are given below:- Planning:It is the road map where overall activities are decided previously.So manager of Unileverhas to make effectual planning as per the structure of the company and their size. Organising:Unilever mangers function is to organise all resources of company.This is the function where individuals resources bring together to develop efficacious relation for accomplishing goals. Coordination:It is theresponsibility ofUnilever manager tointer relates different parts of work and several section task. It involves various job roles and responsibilities of the employees so that it have effectual relation with one another while delivering output. Controlling: In this functionperformed by Unilever manger is to measured performance against set standards and changes are done if needed. Unilever's manager have to concentrate upon controlling overall activities for effectual outcomes. Directing:The manger of the respective firm required to facilitates direction to its subordinates for performing the task so that it can do it without any problems as well as complexities in efficacious way.Unilever manager provide proper direction to employees that help in achieving objective of organisation. 6
P3 There are various leadership approachers which can be adopted by a company leader in order to conduct work in effective and appropriate manner. Some major of them which are adopted by Unilever company are explain below:- Contingency management theory: Thismanagementtheoryfocusonthatnomanagementapproachsuitsforevery organisation for that various kinds of external and internal factor that affect organisational works and procedures (Miser, 201). It helps in giving direction to achieve organisational goals and objectives and helps in resolve kinds of conflicts.In case of fastest growing situation, herein Unilever's manager have to formulate various plans and their leaders has to guide and influence their team member to perform as per the growing situation so that they can accomplish the target on time. This is the approach which suggest the effective leadership style that depends upon the situational context. Its depends upon the assumptions that there is no universal solution to resolve issues it means that there are not any theory that can be used in whole circumstances. Leaders of Unilever can adopt this approach to resolve the problems that occurs in various situations.Strength:It is the flexible so this aids respective firm to deals with many unforeseen situations effectually. 7 Illustration1: Leadership Theory (Source:Leadership Theory)
Weakness:This is somehow difficult to understand as well as reactive in nature which is not good for the company. System leadership:It is the theories which describe the leaders can create circumstances in which workers can work efficaciously. It is utilise human behaviour principle for developing social process model, effectual leadership strategies for company. For example: In Unilever the problems of conflicts arise because of this their staff can not able to facilitate effectual services to their consumers. So, the system leadership is used to solve conflicts in an systematic manner.Strength:this help Unilever leaders to develop several strategies in various situation. Leaders can provide effective roles and responsibilities to staff for maximising their productivity. Weaknesses:It is an time consuming theories. Situational theories:It is the theories which is developed by Paul Hersey and Ken Blanchard in year 1970. this describes that Unilever's manager opt several leadership style. For example: in case there is peak season fro respective firm where the load of work the more. For instance, management has to take decisions either to recruit more staff or ask existing one to work for more hour. Thus, accountabilities of leaders is to work with employees and assists them to inspire when they are providing extra time to firm. It help respective company to accomplish the productivity as it is useful to find out the required solution for problems in order attain the target on time. Strengths:This boost up the improvement by developing team that are innovative for its task. Weaknesses:This is somehow difficult and confusing in selecting the appropriate style which one is suitable for the circumstances. Leadership models: Autocratic leadership style:This is considered as strong one dimensional leadership style which provides full power or authority to the leader. Herein, Unilever's leaders take whole decisions without any consultation with sub ordinates or team members. Transformational leadership style:This is considered as one of the most desirable style. It concentrates upon setting high objectives with strict deadlines as well as performing in unison to attain them on time. Unilever leaders can opt this style to set challenging expectation for itself as well as team to attain desired outcomes. 8
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TASK 3 P4 Operational approach is attempt to bring together the management knowledge which is related to administration function. There are various operational approaches such as total quality management, six sigma and so on. Unilever's operations management applied many approaches so that they can enhance productivity and effectiveness of the firm. So, some of them are mentioned below: Total quality management: This is considered as a consumer concentrated method that emphasise on enhancing product quality to get better feedback from the clients. So, Total quality management approach assists company to maximise their operations. In respect ofUnilever, this is important for firm to maintain and develop their goods quality so that they can grab attention of more clients. Also, respective firm's manager should set the standard of quality for their offerings as well as provide appropriate guidance to their employees for maintaining expected product quality. Total quality management can helpUnilever company in reducing cost of manufactured products. This will leads to better manufacturing of products as lower cost. Total quality management can helpUnilever to focus on high quality information this will aid in improving performance by reducing waste and save time. By successful implementation of total quality managementUnilever will be able to reduce variability and providing consistency value to customers. Six sigma: This concentrated on maximising the operational management value through obviating the chances of errors.Unilevercan apply this approach to minimise cost, remove defects chances that save the resource and time of the firm. As this approach is costly to adapt for performing the operations, but if executed effectively then this can minimise the non operating expenditures of the firm through enhancing the production quality. The value of this approach is to develop the quality of all goods manufactured with less defects at Unilever.Six sigma can help Unilever in developing and implementing strategic planning for its business working. It can serve as a problem solving tool and motivate employee by different tools and techniques. Unilever can improve customer loyalty as six sigma will help in retaining its customer. It can 9
help Unilever in supply chain management also and ensure lesser defective products are produced and supply. This leads to create customer satisfaction. P5 Operations is considered as a performance of a practical task. It transform resources into expected products, services or outcomes and deliver value to consumers. Operation management of the Unilever is accountable for maintaining effective productivity. Their operations manager create methods and procedure to support firm. Therefore, the key operations of the Unilever are mentioned below: Processandcapacitydesign:Theoperationmanagementobjectiveistoassure competent resources as well as build process to support manufacturing. Unilever used robotic and automation into their manufacturing procedures under their control. It enhances the effectiveness and productivity of the operations. Also, their operation manager can manage the capacity of the production to shows variations into demand based on special events and seasons. Supply chain management:Operations manager have to assure that supply chain support the strategies of the business (Tachizawa, Gimenez and Sierra, 2015). Unilever's products supply chain is largely automated so manager has to concentrate upon the supply and demand variations into respective firm target marketplace. Also, operative effectiveness of Unilever's supply chain is maintained by continuous observation as well as proactive issues resolving. Quality management:This is the essential key operation of the Unilever, its manager have deals with meeting the customer desired on product quality.Respective company approach consists executing quality standards within operational methods so that they can satisfy the goods quality needs(Unilever’s Operations Management, 10 Decisions & Productivity. 2019). Leaders and manager play significant role in raising operational efficiencies in order to accomplishorganisationalobjectives(Wolf,2014).Theyrequiredtofindouttherecent marketplace as well as develop the strategies to satisfy the customer's requirements. The leader ofUnilever utilise various motivational techniques for encouraging employees for effective performance, improving effectiveness and optimum usages of resources. Operational efficiencies 10
can be developed to meet goals by utilising leadership and management approaches are mentioned below: Optimum usage of resources: There are various approaches for leadership as well as management which aids firm to usedresourceseffectively.Unileverhavetoallocateresourcesappropriatelysothatall departments can use it equally.So, with the help of contingency leadership approach respective firm can improve profile of the business for effectual human resource planning (Evans and Alire, 2013). So that manager can assure quality at all steps and leaders have to facilitate suitable directions to their workers for development in operational efficiencies in order to meet standards. Cooperation among departments: This is very crucial for one sections to cooperate with another departments within Unilever for accomplishing their objectives.Manager requires to apply appropriate channel for communication between sections in order to flow effective information among whole workers. It aids in enhancement as well as effectiveness of production into business operations and attainment of goals at specified time periods. Also, leaders have to cooperate with another employees for doing task so that operational efficiencies can be improved. Therefore, Unilever can use the human relation approach as it facilitates freedom to whole staff and develop communication as well as group work for effective performance. TASK 4 P6 PEST analysis is considered as a tool which is used by manager to understand influence of external business environment. So, impact of external environment factors that effect manager and leaders decisions are mentioned below: Political factors: This factors impact the performance of the Unilever. It involves tax policy, trade policy andso on (Turkulainen,Kauppi and Nermes, 2017). So, this influences strategies that are develop through manager such as respective firm manager required to change its operation and policies as per the government rules. Whereas leaders assists them to execute their strategies effectively. Economic factors: 11
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Business performance of Unilever depends upon the economic situations of the country. In case interest rate and tax of new tools that are used in production minimise then this is an opportunity for Unilever to buy that at low cost. So, respective firm manager and leader required to formulate strategic decisions that is effective for them like they have to buy that tools. As well as leaders can facilitate directions as per the market analysis and make predictions about upcoming manufacturing needs. Social factors: This factors isnvolves culture, belief etc. of company which influence the manager and leader's decisions. Few social factors that are essential for Unilever business are raising health consciousness, environmentalist behaviours such asif there is change in trends or customer demand manager of respective firm has to formulate decisions and develop products accordingly which will help them in accomplishing the requirements of clients in proper manner with new innovative products.Also, leaders have to make effective decisions about in what manner it have to influence their team to work effectively. Technological factors: Manager of the Unilever required to examine the market as well as know about the advanced technology that are need for manufacturing products. In case they comply the old technology then it can not facilitate effectual outcomes. Manager required to develop strategic decisions that is advantageous for employees and firm for attaining objectives. Leaders have to understand the manner of using new machineries so that it can guide their subordinates appropriately. Operation management is required in whole firm to operate business in appropriate way. The main aim of operation management is to perform overall organisational activities to attain their objectives. It can aids in reducing errors and maintain standards of product quality. The changes environment can impact the business in both manner, negatively and positively. In order to overcome with it manager have to develop effective strategies, policies and so on.Therefore, it is recommended that manager of Unilever should use appropriate approach, communication channelsinordertogetbetteroutcomes.Recommendationforfutureimprovementare mentioned below: They have to perform effective planning for performing task so that they can retain into competitive market place for long time. 12
Also they have to apply the appropriate approaches to management and leadership so that they can enhance their productivity. Raw materials: Raw material are very essential for the operations of the business. Operation section obtain raw material from external sources as well as generate finished products like home products, food products etc. Manager of the Unilever's has to take decisions for handling raw materials. For instance, manager can maintain raw material inventory in advance so that firm does not has any issues when ever there is low supply of raw materials. Technological factors: Manager of the Unilever required to examine the market as well as know about the advanced technology that are need for manufacturing products. In case they comply the old technology then it can not facilitate effectual outcomes. Manager required to develop strategic decisions that is advantageous for employees and firm for attaining objectives. Leaders have to understand the manner of using new machineries so that it can guide their subordinates appropriately. CONCLUSION From the above report it has been concluded that operation management is essential for the firm. Both leaders and manager plays vital role into company's growth and success. Through adapting theories as well approaches leaders and managers can inspire its team to accomplish the target. Also, operational management assists to attain long and short term objectives in specified time. Apart from this, various external factors impact the decision making of manager and leaders which ultimately affects the performance of company. 13
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