Analysis of the Organisation and Leadership of Unilever
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Added on 2021-01-02
Analysis of the Organisation and Leadership of Unilever
Added on 2021-01-02
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Management and Operations
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3ACTIVITY 1 ...................................................................................................................................3Impact of leaders and managers in the Unilever company.........................................................3Analysing the role of manager and leader in different situations ..............................................5Theories of leadership.................................................................................................................6ACTIVITY 2 .................................................................................................................................10Meaning, key approaches and importance of operation management .....................................10Assessment of factors within business environment which affects the operational managementand decision making by managers and leaderhip main theories or styles of lead.....................10CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONOperation management is concerned with planning and organising production process in themost efficient way. It is basically managing the resources that are required for producing goodsand services of an organisation (Hill and Hill, 2017). The present report is going to discuss theimpact of leaders and managers in Unilever, a British-Dutch consumer goods transnationalcompany headquartered in London, Netherlands and Rotterdam. A section of the report willhighlight the comparison between roles and characteristics of manager and leader. A range oftheories and approaches of leadership will be discuss in this section. Further, the section willcover the value and importance of operations management. ACTIVITY 1 Impact of leaders and managers in the Unilever companyA leader is a person who posses the ability of influencing and inspiring people to moveinto a particular direction by setting a clear vision for achieving a common goal. This ability ofinfluencing a group of people in the organisation is called as leadership skill (Storey, 2016). A manager is a person who manages the different managerial functions such as planning,organising, directing, coordinating and controlling the activities of Unilever. Manager get thingsdone by others in the most effective and efficient way. Comparison between a leader and manager regarding their roles and characteristicsCriteriaLeaderManagerMeaningA leader is an individual whoinfluences a bunch of people inachieving a common goal. a manager is a person whomanages the operationalactivities of Unilever.AimA leader motivates andinspires a group of people byestablishing a goal vision.a manager controls and isconcerned with getting thingsdone by others at right time inthe most efficient manner.Role in bringing innovationThe leader is characterised byinnovation while leading agroup. They are constantly insearch of opportunity ofa manager is characterised byadministering the activities ofhis team. It copies itsbehaviour and managing style3
standing out from crowd bydifferentiating themselves.by observing other' scompetencies.FocusLeader focuses on itsmembers.Managers focus on the systemof the organisation that isensuring proper protocol isfollowed in carrying outbusiness activitiesStyleLeaders who followsdemocratic style while leadinga group.Managers are mostly ofautocratic in nature (Mom,Fourné and Jansen, 2015).Naturea leader tries to energise itsmembers in the organisation.Managers tries to bringstability in the organisation byfollowing company's policiesand rules.Team membersGroup members of leader arecalled as followers.Team members of managersare called subordinates.Role in training anddevelopmentLeaders themselves directs itsteam members, teach, mentorand coach them for their careerdevelopment and groom themfor efficiently performing theirduties. Managers motivates itssubordinates for participatingin different training programs,conferences etc.Theories Contingencytheory,situational theories are appliedby leaders for lading teammembers by reactingappropriately with differentsituations.Managers applies scientificand administrative theories formanaging people inorganisation. Administrativetheory guide managers bystating that proper discipline,harmony, division of labouretc., must be maintained for4
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