Stakeholder Analysis of Woolworths

Running head: STAKEHOLDER ANALYSIS OF WOOLWORTHS
Stakeholder Analysis of Woolworths
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STAKEHOLDER ANALYSIS OF WOOLWORTHS1
EXECUTIVE SUMMARY
The primary aim of this particular report is to analyse the stakeholder ideology of a retail
chain industry. The industry chosen for the fulfillment of the same is Woolworths, Australia.
In this context, the report tends to investigate the functional areas of the concerned sector and
analyses its stakeholders accordingly. Further, the study concentrates on differentiating the
internal and external stakeholders of the same industry. Moreover, the report investigates the
interest of the stakeholders and the conflicts that arises because of the difference in the
implications of the stakeholders of Woolworths. Furthermore, the report examines the level
and importance of the significant stakeholders and uses the theory of PESTEL analysis in
order to fulfill the same. Hereafter, the report creates a stakeholder matrix of Woolworths and
moves forward in comparing the industry of Woolworths with that of Westpac in Australia.
Finally, the study ends with the comparison of the stakeholders between the retail industry of
Woolworths and the banking industry of Westpac.

STAKEHOLDER ANALYSIS OF WOOLWORTHS2
Table of Contents
Introduction................................................................................................................................3
Functional Areas of Woolworths...............................................................................................3
Internal and External Stakeholders............................................................................................4
Nature and degree of main stakeholders................................................................................5
Conflicts of interest between the stakeholders.......................................................................6
Level of main stakeholder influence......................................................................................7
PESTEL analysis to identify the level of stakeholders at Woolworths.................................7
Stakeholder Matrix...................................................................................................................11
Comparison between stakeholders of Woolworths and Westpac............................................12
Conclusion................................................................................................................................15
References................................................................................................................................16

STAKEHOLDER ANALYSIS OF WOOLWORTHS3
Introduction
Woolworths is considered as an Australian supermarket industry which was debuted
back in the year of 1924 on the 5th of December (Parkinson, 2018). The concerned company
is recorded to obtain 80% of the retail industry of the Australian market. The interested retail
chain industry stands on the second rank in Australia concerning the factor of revenue
earning. Woolworths operates in the international and global sector of the retail business
market out of which its primary operational industries are in the country of Australia and
New Zealand. Its first store was recorded to be debuted in the Australian region – Sydney and
at present is known to run around 750 stores alone in the different areas of Australia.
Functional Areas of Woolworths
In the era of the global and modernised area of the business environment, Woolworths
has set up its standard of operation management towards providing quality products and
services to its potential customers (Knox, 2015). Concerning the growth plan of building into
crucial areas of extending their leadership prospects, maximising their goodwill value,
growing new businesses in the global sector and nurturing new as well as existing talents;
Woolworths is concerned with the following functional areas (Rodgers, 2016).
 Human Resource Management – Woolworths concentrates on sustainably
managing its human resources since the HRM is known to be a vital part of any
business organisation. Effective retention of the same helps Woolworths to manage its
business operations in a productive manner.
 Marketing and Promotion – Woolworths have been recorded to invest a
recognisable amount in the field of promoting and marketing the products and
services offered by them. This helps the retail chain industry to increase its revenue.