Business Strategy (Management)

Running head: MANAGEMENT
Business Strategy (Management)
Name of the Student
Name of the University
Author Note

1MANAGEMENT
Table of Contents
Introduction:...............................................................................................................................4
Analysis of Macro-environmental Factors:................................................................................5
Political:.................................................................................................................................5
Economic:..............................................................................................................................6
Social:.....................................................................................................................................7
Technological:........................................................................................................................7
Environment:..........................................................................................................................8
Legal:......................................................................................................................................8
Vodafone McKinsey’s 7S Model:..............................................................................................8
Structure:................................................................................................................................9
Strategy:.................................................................................................................................9
Systems:.................................................................................................................................9
Shared Value:.........................................................................................................................9
Staff:.....................................................................................................................................10
Skills:....................................................................................................................................10
Styles:...................................................................................................................................10
Analysis of Internal Environment:...........................................................................................11
Capabilities:..........................................................................................................................12
Analysis for the Porter’s Five Forces Model:..........................................................................13
Competitive Rivalry:............................................................................................................13
Threat of Substitutions:........................................................................................................13

2MANAGEMENT
Threat of New Entry:...........................................................................................................13
Bargaining Power of the Suppliers:.....................................................................................14
Bargaining Power of the Buyers:.........................................................................................14
Strategic Formulation...............................................................................................................15
Vodafone Porter’s Generic Strategy:...................................................................................15
Bowman’s strategy clock:....................................................................................................16
Recommendation:....................................................................................................................17
Conclusion:..............................................................................................................................18
References:...............................................................................................................................19

3MANAGEMENT
Introduction:
The report aims at providing an insight into the business strategy of Vodafone that is
planning to make an entry into United Arab Emirates (UAE). Vodafone represents a British
Multinational Telecommunication Corporation having headquarters in London, Berkshire and
Newbury (vodafone.co.uk 2019). The company operates its service primarily in Asia, Africa,
Oceania and Europe. Amongst the global operators of mobile phones, Vodafone holds a
fourth ranking in terms of the customers that has been close to 313 million. The British
Telecommunications Corporations operates and own networks in close to 25 countries with
partner network in close to 47 nations. The division of the company known as the Vodafone
Global Enterprise provides IT and telecommunication service to the corporate clients across
150 countries. Vodafone has primary listings on London Stock Exchange and is a component
of FTSE 100 Index. As per the records put forward in 2016, Vodafone has £52.5 billion of
market capitalization and represents the 8th largest company to find a listing on the London
Stock Exchange. Vodafone also has a secondary listing on the NASDAQ. The paper is
focused in the elaboration of the macro environmental factors that have the potential to affect
the business operations of the mentioned organization in UAE market with the application of
the PESTEL analysis. Apart from this, the paper also provides important information
regarding the strategic capabilities of the organization with the application of the McKinsey’s
7S Model and SWOT analysis. In addition to this, the paper provides a significant analysis of
the level of competition that the organization is expected to face in the new market and along
with that, the paper also identifies the factors that the organization is in need to consider in
the establishment of a profitable business in the region. Hence, the organization is expected to
face the need of the formation of the appropriate strategies and under such situation, the paper
provides important discussion on the porter’s generic strategies and the Bowman’s strategy
clock for the development of the strategies that have the potential to position the organization