Business Strategy Assignment Solutions : Desklib

BUSINESS
STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1 Description on influence and impact of macro environment on Vodafone...........................1
TASK 2 ...........................................................................................................................................3
P2 Description on the assessment of Vodafone internal environment and capabilities. ............3
TASK 3 ...........................................................................................................................................5
P3 Porter five forces impact over Tele-communication enterprise. ...........................................5
Threat on new entry....................................................................................................................6
Bargaining power of suppliers....................................................................................................6
Competitive rivalries...................................................................................................................6
TASK 4 ...........................................................................................................................................6
P4 Define the statement on Bowman strategic clock model.......................................................6
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Business strategic derived as high level plan to reach specific objectives. This is one of
method which helps to put consideration over vision, mission, competing firm goals
successfully, prioritizing objectives and optimising financial performance of firm. This is a term
which assist in formulation of strategies in order to meet all business plans. To have
sustainability in competitive environment it is essential to focus over roles as are operational,
tactical and strategical. Mobile telecommunication sector is rapidly growing in UK as they are
focussing over core strategies of firm (Hsieh and Chen, 2011). Thus, Vodafone is one of the
largest leading mobile telecommunication companies. In addition to this, present report is
focussing over activities of Vodafone and its precise strategies models. The report will be
inclusive of things as are macro environment, PESTLE, Asnoff growth vector matrix and
Bowman strategic model to have specific strategic direction of enterprise.
Vision of Vodafone- In order to be the communication leader in an increasingly connecting
world.
Mission of Vodafone- with the help of enriching the life of customer with the one of the unique
power of mobile communication.
TASK 1
P1 Description on influence and impact of macro environment on Vodafone.
Macro environment is consists of various external environmental factors which affects
surrounding of an organization. This is inclusive of factors as are political, legal, social,
technological factors which directly affects working of enterprise. In order to gather depth
information which affects business strategy of Vodafone. Here, two strategic models will be used
as Ansoff growth matrix and PESTLE.
PESTLE model
Political factors- This is consists of components as laws, legislation and regulations. Political
factors are greatly influenced by business strategies and operational function of Vodafone. The
factor which is affecting regulation of Vodafone is EU roaming that aims to have reduction in
charges in usage of mobile phone usage ( Brewster, 2017). In this it can be said that this are
increasing degree of consumer rights.
Economical factor- This kind of factor are affecting growth rate of GDP and level of inflation
rate within markets. Global financial crisis in firms are also affecting the operation growth of
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Vodafone enterprise. Thus, it can be said that any kind of modification in external economic
condition also affecting the operations of Vodafone (Brewster, 2017).
Social factor- There are numerous things which can also affects well on operation of Vodafone.
In the current scenario, changes in working patterns becoming popular as it is helpful to make
individual work from home. There are some issues as are green policies and ageing population
are also affecting growth of Vodafone sectors.
Technological factors- Innovation in relation to technological advancement are affecting the
growth rate of enterprise. In these days, there are various alternative means of communication as
online chatting, Yahoo are affecting strategies of Vodafone in large manner (Vodafone Group
Plc PESTEL & Environment Analysis, 2017). Mobile telecommunication companies are
focussing over considerable amount of research and development in relation to introduce
innovative product and services to market.
Environmental factors- In this it can be said that differed environment has differed needs and
this all are affecting profitability of an enterprise. Thus, it can be said that each country is having
its own environmental laws and legislations. There are some Weather, climate changes and laws
regulating environmental pollution all are affecting operation process of Vodafone.
Legal factors- In this term it can be said that legal factors will be inclusive of following things
as are national laws, legislations, policies etc. with the help of conducting activities of enterprise
in UK, Vodafone need to follow some rules and regulations (Woodcock, Green and Starkey,
2011). The whole management of Vodafone are requires to following various of laws and
legislation, employment rights laws, health and safety legislations etc.
Ansoff growth matrix-
It is very assistive to provide road map with the help of which they are able to take entry
into market. In this way, Ansoff growth matrix is defined in following manner as are-
Market penetration- This term is defined as successfully selling the product and services in
some particular market can be found as market penetration strategy. It is assistive in order to
capture the high amount of market share (Chang and Chuang, 2011). It can be done with the help
of promoting new product by strategies as are advertising, lower pricing, discounts etc. Vodafone
allows attractive discount offer to their customer, it will attract them.
Market development- It is occurs when organisation seeks to expand it business activities in new
market with existing products. It can be understood with the help of example as are Vodafone is
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