Management Changes

Running head: MANAGEMENT CHANGES
Management Changes
Name of Student
Name of University
Author’s Note

MANAGEMENT CHANGES1
Table of Contents
Task 1...................................................................................................................................2
Question 1........................................................................................................................2
Question 2........................................................................................................................2
Question 3:.......................................................................................................................3
Question 4:.......................................................................................................................4
Question 5........................................................................................................................5
Question 6........................................................................................................................5
Question 7:.......................................................................................................................5
Question 8:.......................................................................................................................6
Question 9........................................................................................................................7
Task 2...................................................................................................................................8
Question 1........................................................................................................................8
Question 2........................................................................................................................9
Question 3......................................................................................................................10
Question 4......................................................................................................................11
Question 5......................................................................................................................11
Question 6......................................................................................................................12
Question 7......................................................................................................................12
Question 8......................................................................................................................13

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Task 4.................................................................................................................................14
Impact Analysis.............................................................................................................14
Reference...........................................................................................................................18

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Task 1
Question 1
The management change is a process that helps any organizational transactions to be
done in ease. Management changes help to ease on to aids on the people side of change.
Management changes play a vital role in innovation (Batáry et al., 2015). Management changes
help the employees to understand, accept, to commit and embrace changes in the current
business environment when the innovation is implemented in the organization.
Management changes in an organization in various ways such as strategic, leadership or
technological advancement (Batáry et al., 2015). The resistance which arises due to the fear of
losing the job when the new technology implemented in the business are solved by the
management of the company (Batáry et al., 2015). The administration needs to conduct a training
session which will lead to assure the job for the employees.
Question 2
Kurt Lewin’s Change Management Model: Kurt Lewin developed a 3 stage management
model are unfreezing, change and refreezing. The process of change involves three stages which
include moving toward the new, desired level of behaviour and then solidify the new act. The
unfreezing is the change which can move towards the original; changing is the stage which
includes the desired level of activity and freezing is the point which involves solidification of the
new behavior (Stummer et al., 2015).
John Kotter’s 8-step model of Change: As per John Kotter model of change includes eight
steps. They are Increase urgency, build the guiding team, develop the vision, communicate for
buy-in, empower action, create short term wins, don’t let up and make change stick. These steps

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will help the management to make their employees get acquainted with the change, which may
happen due to a change in technology and innovation.
ADKAR’s Change Model: ADKAR stands for awareness, desire, knowledge, ability and
reinforcement. ADKAR was developed by Jeff Hiatt in the year of 2003. This change model was
developed by a famous practical tool by Prosci. This change model is mainly intended to be a
coaching and change management tool which help the employees through the change process
within the organization (Stummer et al., 2015). As per the change model, the first step is to
create awareness among the employees and peers. The desire for the change by the employees
will help to support the change. The employee needs to gather knowledge about the new
technique. The ability involves the improvement of skills by managing new behavior of the
employees. Reinforcement is the backup, which helps to clear all the problems.
Question 3:
(a) As per the above case study, it can be stated the employees’ desire for learning new
technology is changing as there is a spark of dissatisfaction among the employees and
also composite management is absent from the employees.
(b) In the case study, Ozzie is expecting to implement new e-learning because if the
employees can use the e-learning system, then the results can be quickly reviewed and
reported. In this system the staff will be able to learn individually, interaction with the
learning is also possible, the knowledge gap can also be considered and track their
standards.
(c) As per the case study, the staff can are not sure whether the implementation of the new
technology for training. Though the latest technology helps the employee from every

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possible way it is the fear of the staff regarding the use of the new technology leads to
such dissatisfaction in use of the latest technology.
(d) As per the case study, Ozzie could provide the initial training of how to use the portal of
e-learning so that the staff gets acquainted with the technology.
(e) Ozzie could use both informal and formal communication before the implementation of
the new technology in the business. When Ozzie sends the e-mail to the staffs, then they
will be aware of the change. Ozzie can also meet the team individually or in the group so
that the employees can have a better idea about the difference in the learning system.
Ozzie should also explain the benefits of the e-learning which will help the staff to adopt
the change.
Question 4:
Diffusion of Innovation: Diffusion of innovation is also one of the oldest social science theory,
which was developed by E.M. Rogers in the year of 1962. This theory explains the
communication to tell, over time, an idea or product gains momentum and diffuses through a
specific population or social system (Spalding et al., 2015). The result of diffusion theory is that
people are the part of the social network which adopts a new idea, behaviour or product. As per
this theory, adoption means an individual does something different than what they have done
previously. The diffusion of innovation has different strategies for separate adapters. The policies
are innovators, early adopters, early majority, late majority, laggards.
Disruptive Innovation: Disruptive innovation is an innovation, which will create a new market
and also the value network. It will disrupt an existing market and value network that will
displace the established market-leading firms, products and alliances. As per this regard, it can
be stated that there are different parts which include sustaining that has two parts, they are