Organisational Development Assignment 2022

Running Head: Organisational Development
Organizational Development
Question-Answer
System04104
8/1/2019

Organisational Development
1
1. Introduction
Emirates Airways is one of the leading airline companies in the Middle East. However,
the company is facing strong issues related to employee’s behaviour in the organisation. This
Project Initiation Document (PID) helps to bring a positive culture change in the organisation
through bringing change in the organisation.
It is the first responsibility of a project manager to identify the needs of bringing change.
Change in the culture required because people need training programmes that how they
should behave and act with customers. It is the matter of organisational reputation and its
image in the people. However, change cannot be implemented in a vacuum rather it needs
time to implement. Therefore, proper mental awareness and capability to develop the new
changes are required in the employees for successful implementation of change. As a
manager, it will be better to adopt freezing and unfreezing style of change so the people can
adopt the changes according to the organisational need (Grey, 2016). However, this change
will be implemented to change the rough employee behaviour of employees and cabin
crewmembers in the Emirates Airways.
Grey, D. (2016). Emirates Airline a ‘golden cage’ that reinforces ‘culture of fear’ –
whistle-blower website [online]. Retrieved from: https://www.rt.com/news/338442-emirates-
airline-whistleblower-site/
2. Project Approach
There are many approaches of change management that are famous in recent days.
However, in this organisational change Lewin’s model can be easily implemented in the
organisation. The Lewin’s change model has three stages, which are Unfreeze stage, Change,
and Refreeze stage. The first stage shows the preparation for the change in the organisation.
At this stage, the organisation tries to break that status quo where people resist the changes in
the organisation. The project manager tells the employee about the need of change and about
the benefits of bringing change in the organisation. The second stage in this model enables
the project manager to bring the change and people normally begin to adopt the changes and
spending time with the new changes. However, at this stage communication and cooperation
of people with the project is necessary. The third stage of this model shows the stability of the
organisation after adopting and implementing the change in the organisation and makes it as

Organisational Development
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the regular part of the work. This model provides a better option and convenience to the
management to implement the change easily (Burnes, 2014).
Apart from this, two other famous models can also be considered for the change such as
Kotter’s Change model and ADKAR model. However, through this model it is not easy to
implement the change easily in the organisation. Where Kotter’s model is a step-by-step
model and time consuming, the ADKAR model is also a time consuming model which does
not consider the opinion of employee in bringing change in the organisation.
Burnes, B. (2014). Kurt Lewin and the planned approach to change: a re‐
appraisal. Journal of Management studies, 41(6), 977-1002.
3. Stakeholders
The key stakeholders in change management are the ground staff and employees of the
organisation, crewmembers, the trainers, and the manager in the organisation. The HR
department participates and is responsible for providing proper training to the employees,
which helps them to improve their organisational cultural and work behaviour. The role of
employees is to adopt the ethical and moral aspects of their work and behave in ethical way
in the organisation with other employees and with the customers (Mantur, 2016). The rude
behaviour of cabin crewmembers is really a serious concern for the organisation that destroys
the image of the Emirates Airways. Therefore, the role of top management is also crucial in
change management that encourages the employees to adopt the change and bring significant
change in their behaviour and acts. The organisation can also involve the new employees and
new cabin crewmembers in the change, which is crucial for the organisation to transform the
overall culture of the organisation.
Mantur, N. (2016). The Emirates: Airline Company or a global lifestyle brand? [online].
Retrieved from: http://sapientia.ualg.pt/bitstream/10400.1/8050/1/Tese%20N%20Mantur.pdf
4. Project Design
The organisation can identify five phases in bringing change in the organisation.
1. Need Identification and Goal Setting: The first step in the training to identify why
training is needed. In this phase, the organisation can also identify the key objective
behind implementing the change.