Cross-culture Management

Management
Cross-culture management
Student’s name

Cross-culture Management 1
Executive summary
Morrison is one of the well-known supermarkets of United Kingdom, Hence, this report will
majorly highlights about how Morrisons will be discovering the potential market chances in
China. By the use of hofstede’s cross- cultural dimensions analysis, it helps in knowing more
about the country and the encounters, faced by Morrisons for maintaining it worth and
assistances in company to sustain for the longer period.
The major challenges, which Morrisons faces while moving to china were communication
barrier, collectivism, working scenarios, lifestyle differences and ethics, morals and standards
were the major topics of concern. For this, certain recommendation like usage of guanxi in
order to build relationship with the people of china will help the Morrison to grow. Moreover,
working over communication skills by adoption by china culture helps them to perform better
while negotiating, overall performance and relationship in between the countries.

Cross-culture Management 2
Contents
Introduction....................................................................................................................2
Hofstede cross culture dimensions.................................................................................3
Trompenaar’s cultural dimension..................................................................................5
Recommendations..........................................................................................................7
Conclusion......................................................................................................................7
References......................................................................................................................8

Cross-culture Management 3
Introduction
Morrison’s supermarket is one of the well-known chains of United Kingdom, which is
majorly engaged in the operations of the retail supermarket stores. This particular company
offers various products such as grocery items, fresh foods items that are uniquely sourced,
processed and are sold through their own manufacturing facilities. On the daily basis, around
11 million households enjoy the Morrisons services. The services provided by them are of
lower prices as they are committed towards helping to their ultimate customers by saving
their money on every day basis (Williams, et al, 2010).
Hence, this report will majorly highlights about how Morrisons will be exploring the
possible market opportunities in China. By the use of hofstede’s cross- cultural dimensions
analysis, which helps in knowing more about the country and the challenges, faced by
morrisons for maintaining it worth and helps in company to sustain for the longer period of
time.
In terms of china, it is the world third largest country, which is the most developed
after Canada and Russia. Hence, this ensures that it is the most populated country, which
needs more of consuming articles and grocery items and eatables. Hence, Morrisons has
decided to open one of its outlets in china as a new entrant but before that, the company
should analyse that changes such as communication barrier, leadership, ethics, negotiations
and marketing aspects, which can be major, affected. Through hofstede cultural dimensions,
it will be easier for Morrisons to make a new market entry and will generate by ensuring the
best services to the ultimate customers (Dickson, et al, 2012).