Management and Leadership in Marketing

Management and
Leadership in
Marketing

Table of Contents
INTRODUCTION......................................................................................................................4
MAIN BODY.............................................................................................................................4
Theories of Management.....................................................................................................4
Topic 2: Motivation in Context..............................................................................................6
Topic 3: Leadership Theoretical Approaches........................................................................8
Topic 4: Situational Leadership Approaches and Leader-member Exchange Theory (LMX)
................................................................................................................................................9
Topic 5: Recruitment and Selection.....................................................................................11
Topic 6: Team Dynamics and Toxic Leadership................................................................12
CONCLUSION........................................................................................................................13
REFERENCES.........................................................................................................................14
Books and Journals:.............................................................................................................14

INTRODUCTION
Management is a process which includes several factors to make the workplace
function more effectively (Doherty, Kerrigan, and Belk, 2020). It includes planning,
decision making, organising, coordination etc. Management is a factor which helps the
organisation to achieve the inherent goals and objectives in a systematic manner. In today's
world most of the organisation are changing themselves with the new dynamic trends in the
market. Underpinning of management is important and vital for every company which are
commencing the business operations in a systematic manner. The report aims to analyse
about about different theories and models of leadership and management. On the other hand,
there will be discussion about the motivation which helps the organisation to motivate their
employees to achieve productivity in the workplace. Along with that, there will be brief
discussion about leadership approaches which makes the leaders develop different skills and
enhance knowledge. To carry out the operations smoothly in the workplace. For further
instance, there will be brief discussion about the exchange theory and business ethics. The
company follows business ethics and values to maintain a healthy working environment in
the organisation.
MAIN BODY
Theories of Management
Management is a process which includes several factors. These factors which includes
planning coordination, controlling etc. helps the organisation to achieve the inherent goals
and objectives. On the other hand, management has a motivation factors from which the
employees could achieve greater productivity in the workplace. There are different theories
and concepts which helps to understand the surrounding of this topic more better. Various
new theories are described below:
Scientific management theory – This theory was developed by Frederick Taylor.
Scientific management theory suggests that the only thing to motivate employees is money. It
will help the employees to achieve productivity in an effective manner (Rofuth, and
Piepenbring, 2019). On the other the organisation could generate increased revenues in the
market. The theory follows all the traditional ways which helps the organisation to achieve
the inherent goals and objectives. For example Tesco provides a significant pay to its
employees which helps them to achieve greater productivity in the workplace.

Mintzberg's Managerial Theory – This theory divides the roles of managers into
parts. On the other hand it is further divided into three categories which are described below:
Interpersonal roles – There are interpersonal roles which help the manager to divide
the work responsibilities and duties to different subordinates in the workplace (de Sousa,
2019). It is further divided into three roles which are mentioned below:
 Figure head – In this category the manager play a role to present the organisation in
the social activities and events. The manager needs to address and fulfil this role to
create a positive reputation in the market.
 Leadership – As a leader in the organisation the manager needs to inspire the
employees and motivates them to achieve greater productivity.
 Liaison – In this role the manager establish a healthy network with the investors and
shareholders. It helps the organisation to build contacts and generate different funds
from the market.
Informational Roles – This is a very critical role for the manager. There are different
duties which the manager needs to perform in the organisation. It incudes motoring the
performance of employees, achieving the organisation targets etc. It is further divided into
three roles which are mentioned below:
 Monitor – In this stage the manager monitor the performance of the employees in the
organisation. The manager monitor the worker performance by taking the help of all
internal and external factors.
 Disseminator – In this stage the manager establish a effective connection with the
employees. On the other hand, they pass the necessary information which is important
for the employees in the organisation.
 Spokesperson – The manager has the utmost duty to represent the organisation out
the workplace in the society (Mohebbi, 2021). It is important for the manager
because by this individual create a positive and negative impact in the society.
Decisional Roles – the manager has to take important decisions for the organisation
in difficult situations. The decision of manager plays an important role in managing the goals
and objectives of the company. It is further divided into four roles which are mentioned
below: