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T217 Strategic Management Assignment | Coca Cola

   

Added on  2019-11-08

10 Pages1979 Words158 Views
Running head: MANAGEMENTManagementName of studentName of UniversityAuthor note
T217 Strategic Management Assignment | Coca Cola_1
1MANAGEMENTTable of ContentsIntroduction......................................................................................................................................3Task 1: application of corporate strategies for growth and development........................................3Task 2: Two business practices.......................................................................................................5Task 3: Environmental analysis.......................................................................................................6SWOT analysis............................................................................................................................6PESTEL analysis..........................................................................................................................7Task 4: organisational culture or leadership style...........................................................................9Conclusion.......................................................................................................................................9References......................................................................................................................................10
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2MANAGEMENTIntroductionThe report is prepared to focus on the concept of strategic development within theorganization Coca Cola Amatil, which is one of the most popular and established bottler of non-alcoholic ready to drink beverages for the customers. The business organization manages itsoperates in more than 6 countries and serves more than five major bottlers of Coca Cola. Thebusiness organization works across a diverse range of businesses to deliver the best qualitymanufacturing, production and sales services for fulfilling the needs and requirements of thecustomers and keep them satisfied. The company has more than 14,000 employees who work asa team to develop strategies and benefit the shareholders along with gaining better profit inbusiness (Aithal 2016). Task 1: application of corporate strategies for growth and developmentThe Contingency approachis applied by Coca Cola Amatil to define that there are nosuch universal management principles and ensure management of procedures according tovarious situations and conditions from the marketing context. This approach also made theorganization to focus on a particular situation, assess it and then us the most suitable approachand leadership style to manage the business operations properly. One such contingency approachcould be the evaluation of business plan, predicted performances for improving the generatedrevenue, and determine the competitive position of the organization in the market as well (Al-Najem, Dhakal and Bennett 2012). The vertical growth strategy has allowed Coca Cola to operate on a local scale anddevelop a global reach by bonding with many bottling partners all over the world. The supply
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