logo

Using Social Media to Engage with Customers

13 Pages2533 Words83 Views
   

Added on  2020-03-16

About This Document

Management of Information System Social Media Introduction 2 Discussion 3 Issues of Management, Organization and Technology for using Social Media to engage with Customers 3 Advantages and Disadvantages of using Social Media for customer service, market research and for other purposes 4 Examples of Management Decisions by using Social Media to Engage with Customers 6 Should all companies use Facebook and Twitter for customer service and advertising? The purpose of making this report is to emphasize on evaluation of management and technological issues of using social media while engaging with customers, advantages and

Using Social Media to Engage with Customers

   Added on 2020-03-16

ShareRelated Documents
Management of Information SystemSocial MediaPage | 1
Using Social Media to Engage with Customers_1
Management of Information SystemTable of ContentsIntroduction......................................................................................................................................2Discussion........................................................................................................................................3Issues of Management, Organization and Technology for using Social Media to engage with Customers.....................................................................................................................................3Advantages and Disadvantages of using Social Media for customer service, market research and for other purposes.................................................................................................................4Examples of Management Decisions by using Social Media to Engage with Customers...........6Should all companies use Facebook and Twitter for customer service and advertising? Why orWhy not?......................................................................................................................................7Conclusion.....................................................................................................................................10References......................................................................................................................................11Page | 2
Using Social Media to Engage with Customers_2
Management of Information SystemIntroduction Social media has become so popular worldwide due to advanced features and functionalities to fulfill needs of communication and sharing of content. There are several business organizations that are using social media application to communicate with customers and clients and to share information. Moreover, social media is also a way to promote business products and services though online business websites among potential customers. In given information, it is clearly defined that how big organizations such Levis, Wrigleyville Sports and companies are getting benefits from social media. The purpose of making this report is to emphasize on evaluation of management and technological issues of using social media while engaging with customers, advantages and disadvantages of using social media for advertising purpose and customer serviceand other important concepts about usage of social media. Page | 3
Using Social Media to Engage with Customers_3
Management of Information SystemDiscussion There is no doubt to say that social media has become an effective way to engage with business customers by business organizations. But issues regarding management, organization and technology are also encountered while using social media and those issues I will discuss here in this report. Issues of Management, Organization and Technology for using Social Media to engage with Customers If I talk about issues of management in social media to engage with customers then I can say thatnowadays, quantity of users is increasing on social media and every user has further connection with his or her friends, relatives and colleagues. Due to wide range of connections among people on social media, it is necessary for developers to monitor each network, respond to each comment and also have to post every product information. These are time consuming activities and management of whole information of all social media users become complex. Therefore, thiscomplexity leads to improper management of database and enhances lack of security (Zendesk, 2017). Today most of the business organizations are doing online businesses and to promote their products and services they use social media (Digitalist Magazine, 2017). Here features of Facebook helps business organizations to achieve greater visibility for their products among people. Furthermore, online ads are also used by enterprises to enhance popularity of their Facebook pages rather than products (Jellymetrics.com, 2017). On other side, business organizations also need to choose the suitable channels to engage with multiple customers through social media. In this whole process of organization, issue of security of data is found. It is possible that confidential information of business organizations may leak to competitors. Page | 4
Using Social Media to Engage with Customers_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Characteristics of Facebook for Business Communication
|5
|1272
|48

Advantages and Disadvantages of Social Network in Business
|3
|1035
|487

Comparison of Popular Social Networking Sites: Facebook, Twitter, LinkedIn, YouTube and Google +
|15
|3076
|51

(Solution) Digital Marketing - Assignment
|7
|1719
|47

Impact of social media marketing in businesses growth and Performance Assignment 2022
|27
|8317
|31

ASSIGNMENT ON FACEBOOK TOOL FOR MARKETING.
|5
|514
|20