TABLE OF CONTENTS INTRODUCTION...........................................................................................................................1 INTRODUCTION TO ROOM DIVISION MANAGEMENT.......................................................1 1. Front office..............................................................................................................................2 1. Front office..............................................................................................................................2 2. Effective housekeeping............................................................................................................6 3. Effective communication.........................................................................................................8 4. Preparation and review of Night audit.....................................................................................9 5. Safety and Security................................................................................................................11 6. Facility management..............................................................................................................13 7. Labour costing and staffing...................................................................................................18 CONCLUSION..............................................................................................................................19 REFERENCES..............................................................................................................................20
INTRODUCTION Management of room division is focused on leading, controlling and supervising, guest services, front desk and housekeeping departments(Noone, Enz, & Glassmire, 2017). Present study is a reflective portfolio where learner will outline own learning from different weeks and from practical learning earning from housekeeping department when working in Adina Hotel Surry hills. The learning is based on different topics that is introduction to front office, executive housekeeping, effective communication, preparation and review of nigh audit, security and safety, management of facilities, labour cost and staffing. The evaluation is based on individual learning and idea of week as per theoretical perspective of different services in hospitality sector. INTRODUCTION TO ROOM DIVISION MANAGEMENT Room division manager is responsible for effective and efficient leadership and operating different departments of room division. Their main function is to take responsibility of the room financially, satisfaction of employees, guest service, guest satisfaction, security and maintaining relations with them. There are various department in room divisions such as front office, housekeeping,reservation,guestservice,securityandcommunication(Roomdivision management, 2019).Further, from the learning I evaluated that An Australian Hotel’s profit on an average for rooms is 75 % and 25 % is from food and beverage. Front office is known as revenue generating department as it develops programs to control cost and improve sales and profits. Housekeeping is non-revenue generating department which provides guest services and is responsible for managing upkeeping of public areas and guest rooms in hotel. As per my experience in Adina Hotel Surry hills I learnt that it is important for housekeeping department to control cleaning of public areas regularly. 1
Figure1: Chart of room division 1. Front office 1. Front office Learnings and outcomes from the front office desk In accordance with my practical learning in Adina Hotel Surry Hills I learnt that Front office manager is responsible for enhancing services provided to guest in order to constantly improving the services and fulfil the needs of guests. Further, I evaluated that front office manager improve their guest service by assigning guest service associate who greets the guest on their arrival, guide them on front desk, allocate room personally and take luggage to their room(Kimes, 2017). While working inAdina hotel Surry hills I found out that front office is the most visible department in the hotel, staff of front office has more contact with the guests and their main focus is on transfer information to the guests. It is also known as communication hub where guest complains and request, it the operational hub for any emergency situation. I have built my communication skills by communicating with the guest, I am able to handle complains, provide good customer service and I am confident in using opera system.In accordance with technological system I learnt aboutOpera systemfrom which hotel receive 2
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reservation query.Further, the system allows to check availability of room as er guest requirement and offer alternatives to meet guest expectations.Next the system resp4eont to features on screen as per reservation query and them record details, confirm reservation and prepare document for client and for front office desk. This allows easy management of reservation queries and booking. Figure2: Chart of front office department Theoretical perspective to support learning From the view point ofQoura & Khalifa, (2016) I analysed that major role of front desk is to manage services as per guest cycle.The guest cycleincludes 4 steps i.e. pre-arrival, arrival, stay experience and departure. Pre-arrival refers to creating reservation in hotel, Adina hotel need to create reservations for every guest, this will help hotel in initiating the guest cycle. It moreover includes communication, preparing guest stay and maintain reservation records to provide personalise service to guest. Front office manager needs to ensure that all the bookings are confirmed. Arrival refers to registration of rooms and build relations with the guests. While checking-in service agent makes sure that guest has signed the registration card and while checking-out guest service agent has an opportunity of upselling room and increase the revenue 3
of hotel. This stage is very essential because it leaves a long-lasting impression (good or bad) in the mind of guests. Stay experience defines how fast front office department coordinate with the customer services accurately. Also, I learned aboutroles of Front office managerhandles feedbacks and provide solutions and communicating with the management. To provide a good experience to guest it is important for FOM to ensure that valuables of the guests are protected through privacy act, guest key controls, safe deposit, property surveillance and on-site security. Departure is a stage where guest pay the bill and leave the hotel. The role of front office desk is to save the guest profile in computer and settle the balance. At the point of check-out staff need to encourage guests so that they return to the hotel again in future. Figure3: Guest cycle in Front office department For managing front office departmentFOM is responsible for coordinating 4 elements such asguestsatisfaction,employeesatisfaction,financialresultsandreporting, interdepartmentalcommunicationin order to achieve profits. FOM need to manage its guest cycle as they are the main source of income for the hotel. FOM need to make forecast of guest movement, upselling opportunities, forecasting wages and expenses, developing employees and interacting with potential guests. Front office manager needs to manage the staff of the hotel because it incurs huge cost, FOM need to control the cost and make budgets. There are various 4
factors that affect staffing such as arrival and departure movements, location, market segment, facilities and many other. It is necessary to keep employees satisfied and motivated so that they provide quality service to customers and make them return in future. Figure4: Key considerations of FOM Apart from this, communication also plays essential role in front office department. There is an in-house communication, delivery of service and financial operations. Communication tool is vital for front office in keeping everyone informed. FOM need to communicate the work done by next shift clearly so that there is no confusion. FOM need to inform every member about sales opportunities, care guest, VIPs and room activities that affect operation of front office desk. Front office manager daily communicates the planned events and shifts to its employees. There need to be an electronic bulletin board through which all the employees are informed about a particular day. Some of the daily communication done by front office is bookings and reservations, billing issues, scheduled events, managing feedbacks, tourist information etc. if a message is delivered inaccurately then staff will fail to perform the given tasks, this will break the experience of guest. Front office manager ofhotel implements property management system which are used for reservations, point-of-sales and accounting systems. Nowadays all the hotels operate automated systems which make operations easy. Further, Opera which is an Automated hotel management and booking system which made communication faster, guest can book online and reservation 5
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department automatically generate confirmation letter (Opera:Property Management System, 2019). 2. Effective housekeeping Effective housekeeping Outcome and summary of learning from housekeeping experience Working in housekeeping department of Adina Hotel Surry Hills was awesome, where I worked in team of 3 people. When working for cleaning of apartment rooms I learnt that rooms are the core products of hotel and therefore reflects guest loyalty towards one particular hotel. Fromthepracticallearning Ievaluatedthat cleanlinessisthebasis expectation of guests and therefore house keeping department is responsible for shaping memories of guest during stay, success of hotels operations and maintaining expenses in order to maintain profitability of hotel. However, when working in hotel I learned about sustainability management of house keeping services for which hotels are focused on key cards controlling lights, conducting utility audit and cleaning vacant rooms first. During practical earning for house keeping department I felt confident for working in this job role as I was able to pay attention to details of guest. Figure5: Chart of housekeeping department Theories to support learning According toQoura, & Khalifa, 2016,I learned that executive housekeeper of hotel has 3 elements of management that is people, process and communication. In accordance with 6
people the individual is responsible for overseeing details and supervising people. Further, process sis about planning, organizing, controlling and directing services according to guest requirement. However, communication is about interaction with other departments about the specific needs of guest and expenses required to meet guest expectations. On the other hand, effective housekeeping is based on management of key areas that is occupational health and safety administration, reports of housekeepers, in-house laundry versus outpouring laundry, assignment of room, safety of material and data sheets, inventory control (guest supplies, cleaning supplies, furniture, linens), communication, training and cleaning control. As per the views ofWood, 2017,I learnt that cleaning control in hotel is based on standardized routine for cleaning for particular rooms. However, deep cleaning is about cleaning of accessories, windows, walls, flooring and furniture. Communication for this area is about scheduled repair dates and cleaning of banquet rooms in down times. Apart from this,triple bottom line reporting is an approachused in hotels for managing housekeeping practices with regard to environmental and social performance measures. The approachisimpliedtomainsustainabilityofhousekeepingoperations.Forexample, reporting by TBL approach aids in controlling use of energy in hotels like cooling, lighting, ventilation,refrigeration,hotwaterproduction,spaceheating,etc.(Problemsin housekeeping,2017) Further, I learnt about importance of managing waste in hotel like food, plastic,comingled,cardboards,etc.Moreover,fromtheweekIlearnedabout implementationofenvironmentalmanagementsystemforencouragingeffective housekeeping which is based on cyclic process that is planning, doing, checking and acting. In accordance with this, in planning stage hotels establish goals to maintain sustainability. For example, for managing energy hotelier sets goal like, use of renewable sources like solar power for hot water production, wind power, biomass generation, etc. Whereas, waste management can be effectively managed in hotels byimplementing waste management hierarchythat is landfill, incinerate, recycle, reuse, refuse, reduce and waste minimisation. Forexample,purchasingrecyclableandreusableproducts,avoidinguseoftoxic biodegradableanddisposableproduct,etc.(Papargyropoulouandet.al.,2016).Thus, learning from week 3, I evaluated the importance of incorporating socially responsible practices in hotels to maintain safety, preventing environmental hazards and controlling inventory. 7
3. Effective communication Effective communication Outcome and summary of learning from Effective communication Communication plays an important role to communicate or transfer the information to the staff in accurate and same meaning (Sharma, 2015). During my practical working in Adina Hotel Surry Hills, effective communication was reflected when I was working in team of 3 members. I work in front office department where we communicated with the help of role play activities. When working in housekeeping department I evaluated at my communication skills are good and effective for my future growth as I was able to handle guest complaints smoothly. Further, I learned that front office is known as clearing house for communication activities. From working in hospitality sector, I evaluated that I am good listeners which is key skills of effective communication. Theoretical perspective to support learning According toKimes, 2017,communication in hospitality sector is essential between front office and house keeping department. The communication is specific to special amenities required by guest which are communicated by house keepers and then proceeded from front desk. Further, communication of F&B and front office is about is on confirmation over specific dinner and breakfast packages of guest, daily availability for booking in restaurant, etc. The best approach of effective communication in hotels ae emails which encourages written communication and supports evidence of in usage of inventory and guest details.Further, communication via online application is between sales and front office which is based on reservation queries to confirmation (Noone, Enz, & Glassmire, 2017). For example, effective communication via opera automated system. Apart from this, effective communication in hotel is about evaluated frommeetings of management for the setting goals and performance measuresforimprovingperformanceasperguestexpectation(BenefitsofEffective Communication in the Hotel Industry,2014). Meeting of staff which is conducted for trainingin order to guide them with change of business and business environment like technological advancement. On the other hand, communication in hotel is also managed via 360-degree feedback approachwhere employees of different department of hotels reports for individual performance and for peers and supervisors (Alhelalat, 2015). 8
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4. Preparation and review of Night audit Preparation and Review of Night Audit Learnings and outcomes from the front office desk According to my learning night audit involves front desk duty and some duty of accounting department. In large hotels night auditor can work along with night shift employees, telephone attendants, security guards, night manager and room service whereas in small hotel night auditor works alone, after completing their daily report they retire from the area away from the desk but they are available for unexpected guests. Further I have learned that night auditors prepare reconciliation report to measure the revenue generated by the hotel from the banquets, food & beverage, rooms etc. They identify all the errors in the reconciliation report by reviewing each and every activity. While working in Adina hotel I found that night auditors face difficulty in preparing reports because accurate information was not available by the manager or information was not communicated properly. Night auditor need to calculate the proportion of available rooms in the hotel which requires full and accurate information. It helps the manager to measure the availability of rooms so they can provide the rooms to their guest. The main role of night auditor is to record all the transaction and make reports which is beneficial for maximizing profits, responding to complaints of guest, reservations, coordinating with housekeeping and handling emergency situation. There are various tasks performed by night auditor are posting rooms, collecting guest charges and payments, tax charges, running the trial balance and preparing night audit report. Idea development According toMitrović & Knežević, (2018) Hotel business is one of the business which has to serve their services 24 hours to the customer. Night audit is necessary where report is prepared for communicating information to managers, investigate the accuracy of the information, update the report etc. To manage the 24 hours service, audit of the daily offered services and activities is necessary to minimize errors.There are 3 steps involved in night audit process: First step:As soon as night auditor arrives in the hotel, front desk manager needs to pass necessary information then count front desk floats, printing contingency report, check how 9
many rooms left, check how many arrivals are left to check-in, investigating if any admin accounts are there and cancel cash bookings. Night auditor also make end to shift reports which includes spa reports, banquet summaries, bar and restaurants reports. Second step:Before starting the day, night auditor audit market rate changes, check errors andmakenecessaryadjustments,auditroomratesunlessapprovedbythesenior management, check house accounts and make changes, make credit card reconciliation and balance any discrepancies. Third step:After rolling over the day, daily accounts are maintained such as cash journals, account receivables, house status, arrivals, departures, guest account reports, rooms to clean reports, housekeeping reports, revenue statistics. According to the property of hotel, night auditor will elaborate room rate analysis and flash reports (Losekoot and et.al., 2018). Night auditor distribute the daily reports and prepare front desk, all the information is passed to morning shift staff. Night audit is beneficial for managers in identifying the effective use of resources, identifying errors which can be rectified. It is essential for hotels because it controls the cost and transactions of the day. It also updates housekeeping status and closes cash counters, generate cash journals etc. 10
5. Safety and Security Learning and outcome from safety and security of hotel In response to hotel's safety and security, I recently faced an issue regarding credit card fraud as I paid my room's tariff via credit card but the hotel's security system was very weak and it led to unauthorized transfers from my card and then hacked it. This is a usual problem at hotels because many customers have accused their digital security system of stealing confidential information from their guests.Safety of a hotel is basically concerned with protecting the people against accident while security involves protection of people from injury or harm caused by other people or groups deliberately. Further, when working in Adina Hotel Surry Hills I evaluated that bathroom safety is of major concern which occurs due to slipping, hotel water, mirrors,screensandelectricalhazards.However,securityofhotelisforemergency communication and evacuation plan, fire safety system, bomb threat action, etc. Terrorism still remains as one of the biggest threats for hotels is for terrorist attacks which has not only affected their brand image but also reduced their profits incessantly. Another major security threat to hotels is the fear of natural disasters. I have also noticed that our hotel has become a potential hub for drug paddling and other illegal activities which may reduce their customer base in the future because many families would avoid visiting these kinds of hotels. Idea development In the view point ofSimpao, (2018)the hotel companies must tighten their security as it would help in maximum customer satisfaction. Also, the hotel chains need to use artificial intelligence in order to enhance their safety systems a step further. CCTV surveillance cameras must also be installed at various places around the property. MagalhĂŁes and et.al., (2017)suggests that, the hotel staff must also be trained in case of emergencies and should have the ability to protect their guests too. Recently, our hotel faced security issues related to credit card frauds and unethical hacking of our computer system therefore in this situation the IT department of our hotel installed digital security soft wares like File integrating monitoring (FIM) and United threat management (UTM) which helped the hotel manager in identifying the location of hacking and other important details that led to finally police officers catching them. The hotel finally decided to give importance to safety and security and as a result of that 11
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security cameras were installed in the lobby, restaurant, parking lot and in the corridors. Also, fire safety alarms were installed in each room so that the staff could be aware in case of emergency. Safety of employees is also important therefore all the employees had regular check-up from time to time in order to find out that they do not have any infectious disease. Moreover, all the employees were also medically insured by the hotel company. As a housekeeper in the hotel, we were also given training related to fire safety measures like trying to prevent the fire then detecting the source of fire and after that notifying all the guests and staff members by pressing the alarm, suppressing the fire and finally evacuating the guests. The digital security must be improved like File integrating monitoring (FIM) and United threat management (UTM) as it would be beneficial for the hotel because they can help in identifying the place where the money is transacted and other security benefits. Duty of care concept theory states that the service providing industries must adhere to a standard of care while performing any service or acts that could possibly cause harm to others. It is the duty of hotels to anticipate and scan the potential risk for their customers and must avoid them. The duty of care concept is applicable towards employees as they must be provided with safe working environment and proper training for performing their jobs. Risk theory plays a very important role in the hotel because it is a widely used scientific technique. The theory is about identification and analysis of the threat which can be disaster risk, fire risk, tsunami risk etc. As per the theory the risk is divided into two categories such as high risk also known as sensitive risk and moderate risk. Immediate action is required for the sensitive risk in which appropriate measure taken to over the risk can be maintaining fire extinguishers for the fire, sensors for the tsunami and backup for the tsunami and for the moderate risk the hotel can give preference to the risk after the sensitive risk. In the moderate risk appropriate actions can be taken by making proper investment plan, making proper financial plan, tightening security in order to prevent theft activities, etc. for all of the above mention factors are the risk management factors by which the risk can be managed by managing the above-mentioned factors in advance. There are two types of risk such as qualitative risk and quantitative risk as per the risk theory. The qualitative risk focuses on the probability of the occurrence and the impact on the hotel from the risk whereas quantitative risk focuses on giving priority to highest risk in order to 12
achieve the whole cost of the risk and accordingly schedule the objectives of the hotel. 13
6. Facility management Learning and outcome from safety and security of hotel: I have faced various problems in the hotel mainly regarding the health and hygiene.When working in Adina Hotel Surry Hills I learnt about objectives of facility management that is attaining competitive advantage with regard to design, technology, electronics, amenities.It is important for hotels to maintain the cleanliness and they must also provide proper facilities related to room service, WI-FI, security and other things. I have also noticed that the Hotels do not understand the customers’ expectations and it is important for them to do so otherwise it can hamper their image in the long run. Another major issue is that many luxury hotels also use old linens and towels which really leaves a bad impression in front of the guests. Recently I worked in hotel and noticed various problems like broken lights, damp patches, hair in the bathroom and used toiletries which disappointed me. I immediately called the front office so that they can change my room. Also, the hotel told me that they have WI-FI facility but at the time of my arrival they told me that it is not working. The hotels and resorts must take this issue seriously if they wish to attract more customers and increase their profitability in the near future.I have also noticed that the hotel always never maintained proper inventory in relation to tools and other stock which always created problem for the customers. Idea development According to the author, the hotel industry defines the hospitality and their main objective is to provide a comfortable stay to their customers therefore it is imperative for them to provide all the possible facilities to them. The hotels must not compromise on providing complimentary breakfast which must be hygienic and fresh and also they must provide time to time room service and house keeping facilities to ensure that their guests are comfortable and satisfied. Our hotel has also improved their customer service in order to provide better facilities to the guests. In the view point of Author, the hotel staff must pay attention to other important things in guest's room whether they have proper toiletries, blankets and pillows. The room must be cleaned properly and supervised by hotel manager before the customers check-in. There are few points which can help in improving the facilities of hotel like The staff members must treat every guest like a VIP and should give them warm
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welcome so that they feel specialTheir must be a customer service number that must be available 24/7 so that the guest can communicate with them if they need something. ď‚·The performance of the employees must be continuously monitored and evaluated in order to increase their efficiency and effectiveness. ď‚·The hotels must also provide all the necessary facilities they have mentioned on their website or mobile application. 15
Theories related to facility management. For the purpose of facilities management, the theory which can be used is the management science theory. This theory is being used in the hotel because of the reason that this theory relates to managing the working and facilities of the hotel but in a scientific way. This is done by applying different logical and practical theories and steps so that there is no misuse of the resources and these resources are used optimally up to their fullest capacity. Within this theory the most of the used theory is TQM that is Total Quality Management. It is a theory which is used for maintaining the quality of the working. For ensuring that the facilities are managed in a proper way it is of utmost importance that the quality of work is maintained. If the quality of facilities and working is proper then it will help the hotel in effectively and efficiently managing the facilities and operations within the hotel. Therefore the theory of TQM is advantageous because of the reason that in order to maintain the quality the problem are identified and the hotel gets an opportunity to remove or eradicate these problems. Also, the another reason for using TQM as a theory is that because of the application of this theory the quality of facilities is improvised and this increases the customer satisfaction as they get superior quality services and facilities. 16
Labour cost and staffing Labour cost and cost control is the major aspects of hotels. When working in housekeeping department of hotel I learnt the clear difference of fixed assets and operating assets. Further, from practical learning I evaluated that departmental profit is affected by cost of labour, average rate which is generated by sales, controllable expenses, etc. Further, I learned that labour cost is hindered when due to changes in staffing requirement. Lack of trained staff will affect the client services as one man cannot attend three clients at a time. In accordance with staffing and maintenance of labour cost I earnt that it is important for the hotel to imply practice of consultancy terms. In accordance with this employer are liable to engage employees in major workplace changes. Theoretical perspective Accordingto____,hotelsimplementdifferenttoolstocontrollabourcostlike, housekeeping employee enjoys flexibility on national and public holidays. Further, work of employee needs to be in flow and synchronised pattern to minimize the risk of loopholes and additional expenses. Further, it is important for the hotels management to make proper use of labours like full time, part time and causal workers.In addition, the hoteliers can also focus onreducing staff turnoverby focusing on adequate training, goof line of interaction, appropriate and beneficial incentive schemes. On the other ____, stated thatlabour cost can bemanagedbycomplyingtolegislationlike,workhealthandsafety,anti- discriminatoryregulation,etc.Also,somehotelssetparameterslikeperformance measurement, key performance indicator etc.This helps in deriving areas of improvement earlier. Apart from this, I learned that Australian hotels comply withEnterprise bargaining agreementwhichsupportsflexibleworkingarrangementforemployees.Further,it promotes employee participation in decision making of hotel. Also, the agreement states about rate of pay which can be less the n national minimum wage. Lai & Choi, (2015)states that staffing guides approach can be used by company for controlling the productivity of staff and efficiently managing the staff cost effectively. Cost control measures are given by staffing guide for managing the staff ofhotel. Standard are set by company for the staff so that they can manage multiple tasks at same time. It will enable managers to give optimum use of staff by increasing their pays by some percentage 17
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they will increase their efficiency as monetary benefits are the source of motivating employees. It will save the cost of hotel to hire new employees for performing the tasks. As per the views ofLuhmann, (2017)labour and staffing is an important operation that are requiredtobemanagedveryefficientlyrequirechefs,hosts,hostesses’serversand bartenders for its functioning. Chefs are the main who is going to prepare food for customers so it is important for company to employ a professional chef. Hosts and hostesses of sufficient number are required for serving the food. If they are not of required number it will affect customer experience which will affect the brand image of hotel. Therefore, managers have to employ number of staff to people. It is stated by author that for hotel industry managers have the role and responsibility related to staffing also. Labour are required for housekeeping of the rooms for keeping the rooms clean and tidy. Hotels need staff and labour for replenishing linens and other room items, making beds, cleaning bathrooms and sanitizing the rooms. There are number of jobs which are required to be performed in hotel industry. Effective staffing is required for smooth functioning of hotel. It is the job of managers to analyse the staffing requirement in hotel like staff over reception at season times and housekeeping staff and number of staff per room. CONCLUSION From the above portfolio is can be concluded that there are various department in room division such as front office, housekeeping, security, guest service and communication. There are various problems related to each department such as reservation issues, hotel service, delay in check-outs and check-ins, bad behaviour of staff, misunderstanding and communication gap which makes guest frustrated and they never want to visit the hotel again. This increases employee turnovers, reducing customer base and decreasing goodwill of the company. There are various management theories and tools for measuring performance suggested to the hotel manager which includes 7 C's of communication, risk theory, Fayol's principles, management science theory etc. to solve the problems. 18