This report is based on role and characteristics of leader and manager with examples and it also includes various circumstances or situations in which leader and manager contributes a lot. Role of business manager: Manager plays verycrucialroletodistributerolesand responsibilities in a clear way that helps to organisation to achieve goals and objectives that are as follows: Daily operations: The main and primary role of a manager is to coordinate or cooperate various functions in a department or large group of employees (De Roover