Management Perspectives Facebook Report 2022

Running head: MANAGEMENT PERSPECTIVES
Management Perspectives
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1MANAGEMENT PERSPECTIVES
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Company Overview: Facebook Inc........................................................................................2
Justification for choice...........................................................................................................3
Methodology..........................................................................................................................3
Research method................................................................................................................3
Data collection technique...................................................................................................4
Data analysis and interpretation.........................................................................................4
Role and functions of management in Facebook Inc.............................................................4
Management problem in Facebook Inc..................................................................................5
Ethics and Diversity in Facebook Inc....................................................................................6
Recommendations..................................................................................................................7
Conclusion..................................................................................................................................8
References..................................................................................................................................9

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Introduction
Management of a company is not limited to the day-to-day running of the
organization’s work or managing the people or any crisis (Ahlquist, 2014). It also includes
foreseeing any possible damage or risk that the company might me facing in near future.
Successful leadership lies in the fact that the managers are able to foresee any impending
doom and act accordingly (Summerfield, 2014). With the advancement of technology, social
media has become one of the most powerful entity in the world and among them Facebook is
the most popular social media platform in the world. Mark Zuckerberg and some of his
associates founded Facebook Inc. in the year 2004. The company’s mission is to build
community and bring people closer. In this report, a case study has been developed on the
management of Facebook and the problems regarding governance, management, security and
diversity that are underlying there and recommendations have been made.
Discussion
Company Overview: Facebook Inc.
Billions of people all over the world use Facebook to connect with their friends and
family they get regular updates and news about the recent changes in the world. They also
share their experience and interests with people through it. They have more than thirty nine
thousand employees. Their products include Facebook, Instagram, WhatsApp and
Messenger. More than 2.1 billion people use these products all over the world to stay
connected (Company Info | Facebook Newsroom., 2019). Their headquarters is located in
California. They have several offices all over the world and many other data centers. Their
organizational culture is to create platforms for people to share their thoughts, interests and
emotions. The teams in Facebook work constantly to solve any problem that arise, keep the

3MANAGEMENT PERSPECTIVES
system updated and ensure data safety. Mark Zuckerberg, the founder, Sheryl Sandberg, the
Chief Operating Officer, David Wehner, the Chief Financial Officer and Mike Schroepfer,
the Chief Technology officer, lead the company. Peggy Alford of PayPal Holdings, Marc
Andreessen of Andreessen Horowitz, Kenneth Chenault, the general director of General
Catalyst, Susan Desmond-Hellmann of Bill and Melinda Gates Foundation, Peter Thiel of
Founders Fund and Jeffrey Zients of The Cranemere Group are also included in the board of
directors, though, Zuckerberg holds the greatest voting rights and powers.
Justification for choice
Facebook Inc. has been chosen for the case study because the company has immense
effect in the recent trends and market. It has the ability to change people’s views and opinions
drastically (Bollmer, 2016). The company also handles a vast amount of people’s personal
data and information for which the company has faced many ethical issues over the decade.
Moreover, many organizations use the business platforms of Facebook to promote their
products and services for which it has become an important media for business
communication (Baldonado, 2015). As the company grows, the management and the
governance face many issues, as is the case of Facebook.
Methodology
Research method
Qualitative Research is adopted for the case study. The study is an exploration of
different journals and articles as well as company documents through which a deeper
understanding of the subject is achieved. This research method enables one to understand the
problems inside the company, its governance and management. The method of qualitative
research adopted here is a case study research, which focuses directly into the inner workings
of the company and tries to determine the issues related to it. Quantitative research is not