This research project explores the impact of manipulation tactics on consumer behavior, focusing on creating a desire to purchase. It examines the John Lewis Partnership, a retail industry leader, and analyzes how they utilize various research methodologies, including mind maps, Venn diagrams, and quantitative and qualitative research, to understand and influence consumer behavior. The project critically analyzes two research methodologies, highlighting their strengths, limitations, and opportunities for future growth. It concludes by emphasizing the importance of comprehensive research methods and the need for John Lewis Partnership to invest in training and skills development for researchers to effectively understand and cater to evolving consumer needs.
![[object Object]](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Flogo.6d15ce61.png&w=640&q=75){kind=small}
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
